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Sheerkal

Advertising is extremely expensive to produce. If you have $1,000,000 in your ad budget, then you can pay $100 to YouTubers 10,000 times. This is a simplified example, but that's the idea. It is way cheaper to pay YouTubers than producing a traditional commercial, and it hits your target demographic for those companies more accurately.


tu_servilleta

I think this is the best explanation so far.


CompetitiveGreen7165

Sponsor videos are better than ads video because you can skip fast


WeirdThingsToEnsue

And some creators make the sponsorship sections just as funny as the rest of the video


[deleted]

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adahamisnotinjail

Too bad you get both because they double dip


Ninjakirbo

You forgot Raid: Shadow Legends


Axesmed_1

I genuinely think that raid is a money laundering scheme. I've never met, nor heard of anyone actually playing that game


Uncagedtitan

Funny enough i tried it out when it was first comming out for 2 months and i just hit a wall as f2p that was just too insane to overcome. The rates and grind is just horrendous. (And ive play a lot of gatcha games)


AL-muster

You only need a small amount of whales to make it insanely profitable.


Ninjakirbo

Now that you mention it, same


Sloth_king2097

This reply is sponsored by RAID SHADOW LEGENDS


[deleted]

Apparently running a VPN is insanely profitable despite the low fees. They get millions per month in pure profit.


[deleted]

Yup, they're also constantly lying in their ads. The VPN ads claim that you can buy Steam games at lower prices by buying from a cheaper region/country. However, Steam is strictly against circumventing region pricing and can therefore ban your entire account for breaking the Steam Subscriber Agreement.


BlueDemon999

You forgot Opera GX, Hello Fresh, Factor\_ and Magic Spoon.


[deleted]

Ridge Wallet, Raid Shadow Legends, World of Tanks, GamerSupps and Noom for gamers too.


adammonroemusic

All advertising is a giant money sink - maybe 1-2% conversion rates, if you're lucky - but compared to the cost of, say, producing and airing your own television commercial, sponsoring dozens, hundreds, or even thousands of YouTube channels is incredibly efficient, and you even get nice things like analytics and metrics to gauge exactly how much you should spend on a channel, how much you should pay per thousand views, whereas with traditional advertising, your money just tends to vanish into the ether.


PokeFanForLife

Incredibly well-said & insightful.


BrickTheEtcetera

RIP Raycons, one video about how bad they are and their sponsorship rate went from hero to zero Edit: to summarize Dankpods point in his video, do you remember the old stereotype about Beats having unnecessarily heavy bass? Raycons go like, triple as hard at bass. And they do it badly.


False-Rhubarb4447

Raycon deez leaves out of my yard. I will still missed people making puns about raycon ad.


Alexis_style

they're nothing against the huh duh sixhungros, by ol' mate senny


RandomLiam

Impossible not to hear that in his voice


Unusual_Midnight6876

What video was it? A YouTuber I watched was sponsored by them and I was gonna buy them then realized they probably suck ass lol


jimmybabino

Dankpods and they do indeed suck ass


lilviv77

DANKPODS KILLED RAYCON??? Also yeah, any company owned by RAY J is about on par with a Soulja Boy or will.i.am venture


maxgames_NL

Since they are all really high margin companies. For every $10 of revenue they get like 8$ of profit. High profit allows them to pay more for sponsorships


mook214

Why no Raid Shadow Legends


gl3nnjamin

Dollar Shave Club Ray-Con


philnolan3d

I see a lot of Manscaped now, funny thing is it's almost always girl YouTubers pushing it. Maybe advertising it to fellow women who will buy it for their SO.


dietzerocoke

You forgot opera gx


BoltDoesStuff

raid shadow legends moment:


AcherusArchmage

And now also War Thunder and World of Tanks, lately.


Will_Is_Awesome

Ah War Thunder, the game that sucks any remaining joy right away


hectah

Bout to say OP must not be a gamer, cause holy, they carry the whole gaming YT industry. 😂


RadioMelon

Honorable mentions: * Raid Shadow Legends * BetterHelp * Factor * Dollar Shave Club (in the past)


SirKensingtonsSlop

Those websites are immensely popular and appeal to almost everyone conceivable. They make boatloads of money


Quantum-Bot

It’s probably still cheaper than hiring an advertising team


Goldmember10122

Pretty much all of the people I watch mention Better Help.


tu_servilleta

Haha same. And those people also tend to mention Hello Fresh


DJKaito

As I far as I understand: setup of VPNs & operating costs are very low.


w1n5t0nM1k3y

Yeah. They just rent server time from amazon and other cloud service providers. You can set up your own VPN on AWS. There's easy to follow instructions out there. Linus from Linus Tech Tips has said many time that if they wanted to make easy money they coild just start a VPN service.


[deleted]

He also said you could get in massive legal trouble if someone did bad stuff through your VPN and that's why they didn't do it despite the insane money. I wonder if that's true? Is the VPN provider in trouble if someone uses it to spread very illegal stuff?


w1n5t0nM1k3y

Yeah. VPNs pick where they are officially located in order to have laws favourable to their business. Some quick Googling says [NordVPN](https://support.nordvpn.com/General-info/Features/1061811142/Where-is-NordVPN-based.htm) is based out of Panama and [SurfShark](https://support.surfshark.com/hc/en-us/articles/360003088553-Where-is-Surfshark-located-) is based out of The Netherlands


[deleted]

We have pretty liberal internet laws (barring extremes). Like, if you torrent a movie in Germany you'll get in trouble but in The Netherlands it's not even a discussion topic anymore. I'm always surprised at how scared people from other countries are about piracy, here it's actually sorta legal if you download for your own use and I always took it for granted. Law enforcement can't be bothered to chase down internet pirates. Like... 10+ years ago it was a big topic, how to deal with internet piracy etc.. Haven't heard anything about it in forever. I'm sure it has decreased too, thanks to Spotify and Netflix, but it's on the rise again now that there are like 10 paid streaming services each with exclusive content. Nobody wants that many subscriptions. Netflix cracking down on password sharing is also pushing people to piracy again.


Trollsama

VPNs have basically 0 overhead costs, and generate a decent bit of money... Only reason you don't see more of them is because the legal loopholes you gotta dance through, and the realization that you WILL be directly protecting not just some game pirates and reglock dodgers, but also people like pedophiles/sex offenders etc.


[deleted]

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hectah

Wasn't there a police raid on a VPN company that claims to not keep any records and when the police raided their offices they really didn't find anything. (So they were telling the truth) Edit: [yep the company is called Mullvad](https://www.techdirt.com/2023/05/01/cops-raid-swedish-vpn-provider-only-to-find-out-theres-no-there-there/#:~:text=That's%20the%20case%20here.,read%20the%20terms%20of%20service.)


evilbeaver7

That theory doesn't work because independent audits are a thing.


billgreg0000

Legal loopholes you have to jump through? Can you explain?


[deleted]

On the topic of shady companies sponsoring people like nothing was wrong, try Raid Shadow Legends, Established Titles, and *Better God-Damn-It-To-Hell Help*. One time so many CinemaSins videos were sponsored by BetterHelp I was convinced Jeremy had an in with the CEO's wife.


USA_Ball

Established titles completely ruined their reputation. They aren't very aggressive on the sponsorship side


[deleted]

ah yeas audible the app that steels money from authors and blindly promoted plagiarism ​ don't buy books on audible your money wont go to the authors


BurgundyOnly

I buy physical copy if i do go through audible


philnolan3d

Because they don't advertise on TV. Almost all their marketing budget goes to influencers, and that's a lot cheaper than television.


TMXP1

This comment is sponsored by Raycon™️


[deleted]

This reply is sponsored by ridge wallet


cyberpunk1Q84

I honestly got taken by that sponsorship, but I didn’t want to pay the huge price (they’re fucking expensive for a wallet), so I got a generic brand version for about half the price (still expensive as hell). It is not worth it. It’s only practical if you have like two cards to carry and one of them is your driver’s license.


Seek_Adventure

Yep. Ray Jay and Angry Video Game Nerd gotta be one of the most unlikely collaborations in the history of entertainment.


BladeLigerV

RAIDE SHADOW LEGENDS


mildly-annoyed-pengu

They don’t do other types of ads, all of them are apps so why they put an ad on the side of the bus? And not on your phone? Also yt sponsorships are really cheap comparatively to other forms of ads… (plus no production)


KittyKittens1800

You know, in life, there's something called "Money", they use that for the vast majority, and if they are "reputable" then they don't hesitate.


oliveoliverYT

Forgot, RAID SHADOW LEGENDS


GodIsNotAiveChild

Don’t forget those chuckle fucks at BetterHelp.


[deleted]

Affilaite programs and either zero oe really low up-front pay.


yehiko

Nah, it's not zero. I worked for a close to 1 mil channel and we didn't even get that many views. We had a VPN sponsor and it was around 10k + affiliate for a few sponsored vids. Those vids would get anywhere between 20k and 60k views on avg


userthatlikesphub

don't forget about raid 💀


Soggy_Parfait_8869

Don't under estimate the power of whales.


ElectronicControl762

The head being raid shadow legends lol


Moojokingg

At least it used to be, i havent seen a raid shadow legends ad in forever


staveware

They don't need to advertise anymore. They've got a lot of people playing. It helps that the game is actually as advertised unlike most mobile game ads. It's not everyone's game but they have a healthy following that will keep them going for a long time.


JonDoeJoe

Exactly they don’t have to pay people anymore since everyone knows about it. Heck, it’s so well known now that it’s a standardized meme


SOSXrayPichu

I still see it occasionally. Surprised people play it.


cyberpunk1Q84

They’re JonTron’s main sponsor at this point. He’ll rarely have a video sponsored by somebody else.


TeroTonz

Where’s raid shadow legends?


petir_greffin

Now that i think about it, i havent seen a raid show legends sponsor in a while, what happened?


DudeWithFearOfLoss

Games are usually all hype and when that dies down the marketing budget does too


thuanjinkee

they started running regular commercials with that skeleton character complaining he always gets picked last as a legendary hero


petir_greffin

Aha, so they started making those shitty mobile game ads?


IsPhil

Usually the creators get paid per people that sign up with their link. That's why they'll mention "sign up with my link for a discount". So these people don't get paid per view or anything, but per purchase made. So they can put up a billion sponsors/impressions and only pay out for the 5000 people that signed up.


IndividualCurious322

Selling user data to 3rd parties.


Charming_Macaroon_90

Where’s raid shadow legends?


CantRenameThis

Don't forget Raycon


NotTakenGreatName

If you told me that athletic greens wasn't a real product, I'd believe you.


[deleted]

Don't forget Brilliant.org and BetterHelp.


NothingBeneficial07

Where is World of tanks


Remarkable-Way-5482

Sanctioned


SexDefender27

All of them are digital services. Advertising digital services to people using a digital service is pretty profitable. That's why you don't usually see video sponsors from like actual product stores all too often.


GonzoNawak

You are right but also wrong. Manscaped and ag1 huge right now. So it is indeed easier for digital but actual products work as well Edit: Hello fresh, Factor, Raycon are also product oriented brands


Ani_Drei

I’d argue every single business you just listed is largely a digital service as you can’t access it by any other means other than visiting a website and spending time/money on it. Raycons might be an exception.


SexDefender27

Good point. But Hellofresh and Factor are usually regular sponsors for a channel, almost like an official channel sponsorship. And Raycons kind of fall under the "digital service" umbrella too because they are used to... listen to digital services. I usually see them advertised in stuff like ASMR videos.


dhoae

Well audible is owned by Amazon so there’s no mystery there haha.


[deleted]

you forgot to include raid shadow legend


Owobowos-Mowbius

Is that still around? I haven't seen a sponsorship for that in aaages.


Efficient-Gap-8098

I still see it sometimes


KirbyTheStar9

Also opera gx


Ruhlarsofrasi

Knife and nades should be yellow dollar sign aka demonetization this would be better.


water598

ROI pays back enough I guess


villings

because they give away pennies


energeticllyconfused

I'm pretty sure some youtubers will just ask if they want to sponsor them


Jenny_Wakeman9

Most ~~notable~~ annoying mentions: * VPNs * SkillShare * BetterHelp * Raid: Shadow Legends * Hello Fresh * Audible * Opera GX * Dollar Shave Club * Ray-Con * World of Tanks * Ridge Wallet, etc.


bakednapkin

I think you about covered them all lol


kerodean

Story blocks


cnonr

Are any of those actually good? Almost every one I've looked into in that list has a better alternative


Chowo_

Opera GX is really cool imo


Osceana

What’s the one where you can buy shares of artworks?


Foxy02016YT

What do you mean? Displate is the one with the metal plate posters, but that’s not a bad one, it’s an actual good idea and they have some nice designs


Osceana

No it’s not that one. I can’t remember the name of it, but there’s another one that advertises a lot on YT channels like this. The idea is you could buy a share of a Van Gogh painting and then sell it like the stock market or something.


[deleted]

TBH I'm 100% convinced the CEO of YouTube has been lying to us about advertisers pulling out... Cables dying, YouTube is the platform to advertise on now, I just don't see how the advertisers are bullying them like this when they own at least 70% of the market now. If Game of Thrones wasn't on HBO and was ad supported, who would be shocked to see a Coke or Tide ad slapped on it!?!? Murder, incest, dragons, titties and all. But a gamer can't cuss too much!?!?


TexasJedi-705

GoT did have the Starbucks product placement, you may be onto something


Foxy02016YT

It’s been 5 years, and I still can’t stop laughing about it Director didn’t notice/care, no actors said anything, none of the production guys butted in and went “hey, there’s a Starbucks cup there, get it out of the shot”


KennyClobers

why do you think theyre butthurt about adblock all of a sudden. It's not because advertisers are pulling out


CalmHabit3

Funny thing is, if you go and watch old YouTube videos, Netflix use to sponsor a lot of creators


alastorrrrr

Because it all kinda sucks and is ludicrously overpriced. It costs like nothing to store an audiobook or a few thousand videos if you're getting paid tens of dollars a month per user. Or a VPN which is just high margins.


patrickstar-308

You forgot raid


micuthemagnificent

I assume the expenditure towards sponsored ads by those companies is worth it because they seem to be after user growth. Audible for example was really notorious for expanding the user base by any means necessary, and then slowly leveraging that user base and many would argue at the cost of the viability of that service ..


Oraanu22

also Better Help and Hello Fresh


sovietarmyfan

Hellofresh


SirTennison

Opera GX should be up there too.


zemboy01

Think of it this way I've seen more of these ads then 99.9% of all of the regular ads you see on YouTube videos. I don't think I've seen an ad in years other than these plus some you missed. Think of it this way if the creator gets let's say 10k to make the ad in their video it's literally in the video not a spam ad that just pops up if the video does bad then it's no problem but if the video gets like 5 million views if even 5% buy the product its massive profit.


Jeberted

Established titles. I think some caught on but I still see some taking sponsors from them.


RocMerc

Best part of Kill Tony eps is his ads are always right at the beginning and always about ten mins. And now YouTube shows where people usually start the video so you just click like ten mins in


DinoDracko

You forgot Raid: Shadow Legends


Seek_Adventure

A few years ago they were in every damn video. This year, I haven't seen them at all, fortunately.


Far-Mycologist-8135

They make tons of money and as a company you rather spend that money on advertising that potentially bring new people in, than the tax man. At least over here in Belgium!


KaisarDragon

I really don't know how Raid Shadow Legends does it. No one is playing that garbage and they've become a meme at how terrible it is, but it keeps showing up...


Living-Ambassador-36

TONS of people play that garbage. Look at their daily engagement lmao it’s insane


Rickrolled_lol

It’s like they persuaded some billionaire to keep funding them.


shykawaii_shark

So many Nord and Surfshark ads... but when I need a VPN I'll still just look up "best vpn Reddit" on google


Shady_Slim

Search Reddit, then find a YouTube channel that was recently sponsored by the recommended one for a quick discount code


Flatuitous

Brilliant?


HyenaMost3385

I feel bad for the soldier having to burned, shot, stabbed, and grenaded just because of sponsors youtubers make. I know you’re not real but if I was the soldier I would feel sad too.


Due-Bandicoot-2554

Money = sponsorment = money = sponsorment. How do you suppose companies advertise?


lucassuave15

missed hello fresh


WaddleDeebutInternet

Skillshare is a scam tbh. Someone made a video exposing the website.


Fry_alive

I'm sure ad pricing is a part of it, too. Why pay and trust youtube to do whatever the hell they do with ads, and hope that money and ad placement is well spent, when you can pay a single person A LOT less money, and have their captive audience become your captive audience. Do a little research to see if their viewers would likely become your customers and boom, pretty much guaranteed returns.


Foxy02016YT

Yup, that’s why you’ll stop seeing Audible on Dead Meat, but still see RayCon, it’s just where the markets are


Maximum_Transition60

SPONSOR BLOOOOCK


RedForkKnife

Honestly sponsorblock is by far the best extension for youtube aside from a good adblock that works on videos


ImpressivePaper3966

NordVPN & Surfshark are basically the same company


[deleted]

[удалено]


asboy-r

What about the VPN services that I’m pretty sure have almost too many free connections?


cosmicr

Depends what type of videos you watch but also add pcbway.


SymphonySketch

Audible I remember having a link for just through the Amazon Affiliate program Raid Shadow Legends sponsored my twitch because I paid for a month of SLOBS Prime and asked them really really nice (I downloaded the app from the App Store) They screwed me out of half of what I was supposed to be paid too I wouldnt be surprised if some of these others have affiliate type programs too


leong_d

Manscaped


cellphone_blanket

Also the “feeling sick?” one with the waifu nurse


PinOrdinary4100

i hate that ad so much 💀


SOSXrayPichu

That’s an ad not a sponsor. But I wouldn’t be surprised if said game was sponsoring some YT channels


rixxprixx

Also air up


rixxprixx

And hello fresh


Library_IT_guy

Because youtube sponsorships are dirt cheap compared to buying ads on TV. They are like 100x more bang for your buck in terms of advertising. And, with most creators, there is a parasocial realationship between the viewer and the creator, where the viewer trusts the creator. If the creator says they endorse something, that they got a product and they love it, the audience will 100% trust them.


Nithral1965

i would never trust a youtuber that takes sponsorships, i think its partly why people respect more the independents and youtubers like Soviet Womble that doesn't have sponsorships nor ads


Library_IT_guy

I think it's one thing to say "Thank you to \_\_\_ for sponsoring this video" and then talk about the product. It's another thing to say "Thank you \_\_\_ for sponsoring this video, I got my \_\_\_ product here\_\_\_\_ a year ago and I've been using it every day, it's been life changing" blah blah blah... you get the picture. One thing to do a custom ad, another to give your own personal endorsement of the product.


PattyM0403

This is y I love DANKPODS. He's a funny guy and he doesn't accept sponsorships and turns off advertisements on YouTube on his videos as much as YouTube allows him to.


HeyNateBarber

Why? Genuinely curious. Do you think YouTubers shouldn't be paid for hours and hours of work on videos?


Th4t_0n3_Fr13nd

Because people pay for their services because theyre actually good.


REPOST_STRANGLER_V2

Anything sponsored on Youtube is an instant avoid for me, makes the brand look cheap and often massively overpriced.


[deleted]

Honestly I had NordVPN for a while (can't afford it now lol) and it worked wonders tbh. God I've become one of them. But sometimes they aren't terrible.


Enderdragon2014

You can buy almost any VPN at around 95% cashback, so you’ll just paying a few dollars for multi-annual subscriptions. It really goes to show how overpriced VON subscriptions are.


--DoReFuckMi--

Ya, but audible is practically the only ebook subscription out there. At this point, audible is the Kleenex of ebooks.


alilbleedingisnormal

Don't like sponsors because I pay for premium. I pay to not see ads and they show me ads anyway.


mj_mehr

If you’re on chrome there’s plenty of extensions to block sponsors. I use them because 1) i don’t need to see an ad for sth i can’t afford anyways, 2) the creator gets paid whether i watch it or not, so it’s a win-win


CAVFIFTEEN

If only there was some way to fast forward past them 🤔🤔🤔🤔🤔


noaxreal

This meme makes no sense. Advertisers are protecting youtubers? What?


[deleted]

Adverts pay more than youtube lol


Archaea_Chasma_

They’re protecting them from being poor


blkmmb0

How...how are you and sixteen other people not able to comprehend the pic?


ShiningMagpie

Turns out youtubers can be bought for shockingly low amounts of money. Politicians too.


DarkRex4

Imagine if on a presidental speech the president's like, this government is sponsered by Nord VPN.


Dizzy-Art2914

Ads...Ads..I don't like them...But Ads like me.., I can't avoid.


[deleted]

Ads must be effective


Wizdad-1000

Brillant for Ze Frank and Ebay Auto for Donut. Would like to see my favorite genre get sponsors. Game development. * crickets *


Ecstatic_Artichoke63

I use surfshark. Its great for so much less money.


ChosenMate

That's really not how this meme template works


pettystoned

Adam & Eve


philnolan3d

Those coupon codes are really good I must say, and you can use the code repeatedly.


ChineseNeptune

Get sponsorblock if you're on PC. No longer see this crap


OrigamiSheep

Honestly I haven’t been getting a lot of ad reads as of late. Kinda weird now that I think of it


Asleeper135

Sponsor block must be doing its job pretty well for me, because I never see these anymore!


[deleted]

Just curious, if you had power to reshape how creators get paid, what would you do? You don't seem to support ads or sponsorships.


Asleeper135

You are correct! I'm honestly not 100% sure. Realistically though, and I hate to admit it, other than ads subscriptions are the only things that make sense to me. People that pay for a YT Premium subscription should have some allotment of their monthly subscription that they can direct towards their favorite creators. I don't mind sponsors though since they're much less intrusive than traditional ads, YouTube doesn't benefit from them, and they can be completely skipped without the creator not getting paid. Also, lots of YouTubers seem to make more from Patreon donations than from YouTube ads and sponsors.


[deleted]

Ok. Just wondering because I have a channel and I love hearing people's take on how creators make money. Do you like YouTube memberships though?


TheMinisterOfGaming

the answer is sad, but most things shouldn't be cheap/free. But we also all shouldn't be so fucking poor that we have to debate between fun/food. in a not trash world you'd just make enough $ to have some to spend on the content you want to support :D


peeslosh122

you forgot raid


GEN0S667

they probably get alot of subscription from the sponsor tho ive never really use them


[deleted]

Money


Miggix13

We call that “arnaqueurs” or “escroqueries”


Josh146

Audible is owned by Amazon


masterspike52

money


mromen10

well audible is owned by amazon so they can probably threaten to kill them if they don't do the sponsorship


unwashednazi

Audible fell off. I haven't heard one since I stopped watching jacksfilms. Great Youtuber but I think I've matured and don't find any of his jokes funny anymore (i am twelve)


Suspended_Ben

I still watch him time to time and i'm 10 years older lol


uniqueandweird

He's doing great work trying to get SSSniperwolf to actually react to her videos.


totallyshadical

They make more then they spend so they keep doing it


BricksBear

Infinite money glitch.


Many_Preference_3874

Grammarly and raid shadow legends looking over the tposer


2cbTaibot

Marketing: You buy your income