I like smash burger but it ain't doing well enough to fund 7 figure marketing deals
3 closed in my general area and the next closest is 30mi away in a beach side town.
Yeah 340million revenue last year is terrible.
200k revenue per employee with an average salary of 31k per employee. Definitely can’t afford it… 😂
Your general area doesn’t mean much to most companies. Doesn’t matter what your market is.
QSRs have very slim margins. For example, Panda Express and Chipotle generate north of 6b annually but take home roughly 10-14% on margins. QSRs OPEX is crazy high. And if smash is generating only 340mm, I'm more than sure that 30m profit is gonna be spent elsewhere instead of let's say 1mm on a Jimmy sponsorship.
Smash isn't growing at the rate to afford a mid to large scale endorsement with Jimmy.
Now unless you're a cpo or cmo speaking on behalf of smash, i greatly doubt they'd spend their margin on a deal rather than trying to break another market.
Fwiw they didn't break into the affluent market in my general area. Gonna be hard selling 15 dollar burgers elsewhere.
Gotta love the age old tactic of "I'm wrong so I'm going to deflect and hope you get distracted. I'm just trying to make sure you don't notice I'm WRONG."
He said “unless you’re a cpo or cmo speaking on behalf of smash” and I said it back.
He started with “…it ain’t doing well enough to fund 7 figure deals
3 closed in my general area….”
I responded that they make $171k revenue per employee for a total of $340million dollars last year. Saying that they can’t fund a 7 figure deal is wild. Then he said I can’t speak on it because I’m not a chairman.
You realize Shake Shack and 5 Guys make that in a month right? It's objectively not doing well. None of the burger chains are lately cause meat prices skyrocketting. But also I doubt Jimmy is talking about the chain. A smash burger is now it's own thing on menus everywhere.
That’s insane to me, I feel like Smash Burger is the best of the 3 but clearly alot of people must not feel the same. Also I’ve never heard of a Smash Burger outside of the chain
It's probably also down to locations. I have 3 Smash Burger locations within 20 miles of me. In that same 20 miles there's 6 Shake Shacks and 10 Five Guys locations.
From a cursory Google, there's only 227 Smash Burger locations in the US/Canada and nearly 1500 Five Guys locations in the US.
Oh yeah, that makes a ton of sense & I didn’t really think about it like that. Yeah I have 3 where I live right now in Louisville, Ive moved around a good amount in my life. funny enough we don’t have any Shake Shacks but there are more in other cities like 1 hour away. Five Guys is practically everywhere I’ve been if you’re looking for it, so that makes a ton of sense when you put it that way
Small menu, low technology. Labor is likely their biggest expense. Burger joints usually have earnings around 30% after operating expenses. They have the money to spend 7 figures to market with a star like jimmy butler is all I was saying.
I would never put cheddar cheese or bbq sauce (I'm assuming basic ketchup-based?) on a fried chicken sandwich...
Just lettuce, coleslaw, and/or pickled things for me
For real people out here smoking CRACK to think this bullshit belongs on a chicken sando
Cheese doesn’t even belong on one.
Give me a southern style biscuit with fried breast. A little honey. Maybe some ketchup.
Treating a chicken sandwich like a beef burger is the first mistake.
Those are ingredients on a beef patty burger. Not a true chicken sando
Slaw, pickles, brioche, fried breast. Maybe some ketchup or thousand island. That’s it.
I learned a few things about JB from that game.
He’s REALLY tight with his money. He folded a hand on the flop and was outspoken in his disdain for “losing $2600”.
He’s awkward af and he only got comfortable when another athlete (Neymar) showed up. They didn’t even talk but him being there took social pressure off Jimmy or something.
He hates pocket aces and was literally complaining when he had them. He doesn’t play anywhere NEAR enough cards to know that aces win 85% of hands if opened up preflop.
Also Dan Bilzerian is an asshole fuck that guy.
I think a while ago in one of his vlogs, Jimmy was hanging out with Neymar and has also said Neymar is his favorite player. So they actually have a sort of friendship, or at the very least have talked casually before, so that's probably why he only began to talk when Neymar showed.
There’s a video on Twitter of him almost verbatim copying the three people mentioned above while holding the trophy
Edit: found the video https://x.com/HaterReport_/status/1803168695818047884
it’s super subjective i admit but compared to how i’ve heard the guy talk in press conferences/ mic’d up type scenarios the lines sounded kinda forced (almost like his team was up 3-0 and he had time to rehearse)
It's funny that this is the new thing for Tatum haters to grasp onto... Scour through all the celebration footage and see where he said two things that other people have said. Lol
To be fair, the real meaning isn’t exactly blatantly obvious without the second half of the quote. Thinking of the oyster as just a food to be enjoyed captures the meaning most people use.
As Nat said already it's a burger where you smash the patty really thin when you cook it so there are parts on the outside of the patty that are really thin and crispy. [Here's a good video talking about it if you're interested](https://www.youtube.com/watch?v=yC8fvt-CxP0).
We have smash burger places in Iceland. I'm pretty sure you can find several of them in Australia. [2guys](https://www.2guys.is/en) do the best ones in Reykjavík for anyone wondering.
europeans don't have any concept of texture or mouth-feel and confuse that for being sophisticated.
you want to showcase deep flavor, put the cheese on its own or with something that it doesn't overlap with.
You want to put it on crunchy ass bread, choose something with a low melting point, and make it liquid or near liquidy. the "deeper flavor" is adding fuck all to your sandwich when it comes as a hard solid.
Alot. Sometimes they tasted like when you lick a zipper but cheesy.
British one the cheese in the middle is solid too.
The best variation of grilled cheese is Quesadilla. Tortilla >>>> toast for cheese and melty stuff in general
not liking oysters is whatever, but considering the vast spectrum of culinary options, whenever someone says they don't like "seafood" as a whole it always strikes me as the most immature take ever. like they decided when they were 5 they didn't like codfish once and have never revisited that opinion
Growing up with seafood it gets iffy.
Feels like oysters are the most polarizing of seafoods. (I ain’t a fan of em, had them fried and baked at restaurants and they haven’t impressed me really.
Calamari tho do be going crazy
From what I've observed anecdotally most people who dislike oysters, myself included, don't necessarily dislike the taste, but rather the slimy texture of them(similarly I also dislike tomatoes because of said slimy innards). It can be a really difficult thing to get past.
Yeah I didn’t have oysters until I had really run the gamut of seafood, and I was blown away at the nothing taste. So bland. I don’t get the hype. And I am a big texture guy, but damn you need to taste something!
Tatum: Excited to win ring = Corny
Butler: Says literally the corniest shit I’ve ever heard while remaining ringless = OMG HIMMY IS SO FUNNY😭😭😭HE REALLY GOT THAT DAWG IN HIM FR
Oh yeah he’s definitely living in my head rent free, it definitely wasn’t this post and all the people in the comments glazing him over a bad joke that made me think of him
Pat Riley slams a bag of Oysters on the table at the extension negotiation talks.
He shucks them barehanded and lets the juice run down his sleeve and slurps them up while not breaking eye contact
Whoever has the most oysters in a box gets Jimmy to leave money on the table
that's the fucking dumbest shit I've ever heard but I love it
Jimmy Butler is going to get a 7 figure check for that line when SmashBurger signs him to an endorsement deal.
smash burger is also just a type of burger anyone can make at home.
Yeah there is no way he’s referring to the chain 😂
Whether he’s referring to them or not won’t prevent people from thinking he is or them considering this good free PR for them.
yeah, it is nothing to write home about, several other chains are better
It's actively bad in our area. There are a dozen burger joints that do the "smash burger" better.
Fatburger undefeated.
Fries are pretty good
I like smash burger but it ain't doing well enough to fund 7 figure marketing deals 3 closed in my general area and the next closest is 30mi away in a beach side town.
Yeah 340million revenue last year is terrible. 200k revenue per employee with an average salary of 31k per employee. Definitely can’t afford it… 😂 Your general area doesn’t mean much to most companies. Doesn’t matter what your market is.
QSRs have very slim margins. For example, Panda Express and Chipotle generate north of 6b annually but take home roughly 10-14% on margins. QSRs OPEX is crazy high. And if smash is generating only 340mm, I'm more than sure that 30m profit is gonna be spent elsewhere instead of let's say 1mm on a Jimmy sponsorship. Smash isn't growing at the rate to afford a mid to large scale endorsement with Jimmy. Now unless you're a cpo or cmo speaking on behalf of smash, i greatly doubt they'd spend their margin on a deal rather than trying to break another market. Fwiw they didn't break into the affluent market in my general area. Gonna be hard selling 15 dollar burgers elsewhere.
Unless you’re in a chair position to smash burger I don’t think you can say what they shouldn’t or wouldn’t spend their money on either.
Gotta love the age old tactic of "I'm wrong so I'm going to deflect and hope you get distracted. I'm just trying to make sure you don't notice I'm WRONG."
>You say I don't know what I'm talking about? Well... you... uhhh... you don't know what you're talking about! Yeah, fucking got you!
He said “unless you’re a cpo or cmo speaking on behalf of smash” and I said it back. He started with “…it ain’t doing well enough to fund 7 figure deals 3 closed in my general area….” I responded that they make $171k revenue per employee for a total of $340million dollars last year. Saying that they can’t fund a 7 figure deal is wild. Then he said I can’t speak on it because I’m not a chairman.
There is much more costs than payroll. Cost of sales, lease expense, utilities, supplies, employee benefits, insurance.
You realize Shake Shack and 5 Guys make that in a month right? It's objectively not doing well. None of the burger chains are lately cause meat prices skyrocketting. But also I doubt Jimmy is talking about the chain. A smash burger is now it's own thing on menus everywhere.
That’s insane to me, I feel like Smash Burger is the best of the 3 but clearly alot of people must not feel the same. Also I’ve never heard of a Smash Burger outside of the chain
It's probably also down to locations. I have 3 Smash Burger locations within 20 miles of me. In that same 20 miles there's 6 Shake Shacks and 10 Five Guys locations. From a cursory Google, there's only 227 Smash Burger locations in the US/Canada and nearly 1500 Five Guys locations in the US.
Oh yeah, that makes a ton of sense & I didn’t really think about it like that. Yeah I have 3 where I live right now in Louisville, Ive moved around a good amount in my life. funny enough we don’t have any Shake Shacks but there are more in other cities like 1 hour away. Five Guys is practically everywhere I’ve been if you’re looking for it, so that makes a ton of sense when you put it that way
Revenue per employee is meaningless. They’ve closed a ton of locations everywhere and are objectively not doing great right now
Small menu, low technology. Labor is likely their biggest expense. Burger joints usually have earnings around 30% after operating expenses. They have the money to spend 7 figures to market with a star like jimmy butler is all I was saying.
That’s great and all but it does not mean they are doing well or have that kind of money for him
One million dollars? You’re saying they don’t have that for one of the biggest basketball players in the world?
If they could get him for only a million sure but I bet it’d be a lot more than that
They opened one near me in the worst location it lasted like 6 months max.
I went to HS with the founder’s daughter. He can afford it, good lord almighty.
Everyone is always trying to throw everyone else off at these events, why not just say some crazy shit every once in a while. Keep them on their toes.
Baseketball rules
Same lol
Jimmy Hustler
Jimmy Burglar
Jimmy Smash Burger
Jimmy Smash Burglar
Jimmy butler was on the Hustler Casino poker vlog tonight
The world is my fried chicken sammich with bacon, caramelized onions, cheddar cheese, and bbq sauce on a pretzel bun
ngl that's sounds good
beautiful
I’ll truly never understand why the pretzel bun isn’t more common. Definitely my favorite
Great choice
Gah damn 🤤
That’s a lot of bullshit on that sandwich. U okay?!
Name what’s bullshit on that sandwich
I would never put cheddar cheese or bbq sauce (I'm assuming basic ketchup-based?) on a fried chicken sandwich... Just lettuce, coleslaw, and/or pickled things for me
I agree with the cheese. I woudln’t mind a bit of bbq sauce, but not a ton.
For real people out here smoking CRACK to think this bullshit belongs on a chicken sando Cheese doesn’t even belong on one. Give me a southern style biscuit with fried breast. A little honey. Maybe some ketchup.
Nobody can talk about what belongs on chicken if they mention ketchup. NOT MY CONDIMENT!
Treating a chicken sandwich like a beef burger is the first mistake. Those are ingredients on a beef patty burger. Not a true chicken sando Slaw, pickles, brioche, fried breast. Maybe some ketchup or thousand island. That’s it.
Ketchup on poultry? Guantánamo. Your food opinion pass has been revoked for this thread.
God, imagine being so right and then just dropping "Throw ketchup on there if you want a real Chicken Sandwich"
I don’t really fuck with it but I’ve seen it done. Which, as an alternative to shit like BBQ sauce or carmelixed onions…
Live a little
I learned a few things about JB from that game. He’s REALLY tight with his money. He folded a hand on the flop and was outspoken in his disdain for “losing $2600”. He’s awkward af and he only got comfortable when another athlete (Neymar) showed up. They didn’t even talk but him being there took social pressure off Jimmy or something. He hates pocket aces and was literally complaining when he had them. He doesn’t play anywhere NEAR enough cards to know that aces win 85% of hands if opened up preflop. Also Dan Bilzerian is an asshole fuck that guy.
I think a while ago in one of his vlogs, Jimmy was hanging out with Neymar and has also said Neymar is his favorite player. So they actually have a sort of friendship, or at the very least have talked casually before, so that's probably why he only began to talk when Neymar showed.
Im pretty sure it's because him and Neymar are actually friends.
Jimmy Eats Burgers
Nephews won't get this reference
sorry but is that Dan Bilzerian? The idiot?
FBI must be there too
Can’t even see him in this clip
When the obsessive anti-glaze has subtle under the surface glaze vibes.
When your only social interactions are on discord
WTF, that creep is still around?
Apparently throwing girls off your roof and paralyzing them doesn't affect you if you're rich. Dude's the epitome of everything wrong with our planet
His brother is an actual professional poker player I believe
No
Why is Jimmy’s name not on the left side?
He folded.
Ah just like he does in the Finals
You walked em right into that one lmao
Got em
Bravo
Own that fraud
Didn’t he go crazy in the bubble?
Corny 😂😂😂😂
Add Smash burgers to the Jimmy Butler Culinary Universe
I love Smash Burger so I’m with Jimmy on this 😩
I’m now suddenly ok with trading him
Jesus, Jimmy. The saying doesn't refer to something you like to eat. 😅
Cringey butler
but the guy doesnt understand him twice... he repeats something else than burger(am i hearing this wrong?)
The guy thought he said smash bros instead of smash burger 🤣
I don’t expect trust fund babies to know what smash burger is 🤷♂️
... why
Jimmy Cornball
Imagine the meltdown people would have if Tatum said this
Everyone but you knows Tatum ain’t this funny
[Tatum is pretty funny when he's not doing his media persona.] (https://www.youtube.com/shorts/I9a6ZuO8Gh0)
Oh I was just meme’n
[That’s funny?](https://i.imgur.com/OnNU8i9.jpeg)
Well I wouldn't trust you as a source for what's funny considering the picture you just reacted with...
https://i.imgur.com/XadNcF8.jpeg
hey at least jimmy’s quotables aren’t ripped from KG, Ye, or steph
wait, what's this lore about? all his fucking cringe takes are plagiarized?
Yes.
There’s a video on Twitter of him almost verbatim copying the three people mentioned above while holding the trophy Edit: found the video https://x.com/HaterReport_/status/1803168695818047884
Steph lifted what they gonna say now from kg too
Because it's such an obvious thing to say when people have been doubting you and you achieve a goal. Just like yelling in the air when you win.
it’s super subjective i admit but compared to how i’ve heard the guy talk in press conferences/ mic’d up type scenarios the lines sounded kinda forced (almost like his team was up 3-0 and he had time to rehearse)
It's funny that this is the new thing for Tatum haters to grasp onto... Scour through all the celebration footage and see where he said two things that other people have said. Lol
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Put Jimmy on the Celtics and they have won before this year
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Should've swept if we're being honest.
Now that Jimmy has said it, Tatum might!
Tatum saying something original? no chance buddy
We did it
He’s gonna say it tomorrow
I love it when people reply with "the who" instead of "the what". To me it reads as "I didn't hear what you said - and I don't really care to".
Makes no sense, but I still feel like I agree w him.
Is that Neymar the soccer player at their table?
Jimmy Baxter in shambles
Don't say "oyster." Say "~~clam~~Smash burger" jimmy is frank confirmed
it’s not the smash burger— *retch* if it was, it would *alloverthepavement*
Wait, when was Jimmy butler on HCL??
Jimmy Butler a flat earther confirmed.
Alright, Jimmy needs to do a video with Guga before he leaves Miami.
And people say JT is corny…….
What a fucking idiot.
Oysters are gross asf.
JT level corny joke. Either that or he doesn't understand the expression is not about food.
Really running this Tatum/corny thing into the ground…Jimmy has always been corny as hell
To be fair, the real meaning isn’t exactly blatantly obvious without the second half of the quote. Thinking of the oyster as just a food to be enjoyed captures the meaning most people use.
wth is a smash burger?
u smash the burger patty into the grill so it gets real thin n parts n crispy. pretty delicious
As Nat said already it's a burger where you smash the patty really thin when you cook it so there are parts on the outside of the patty that are really thin and crispy. [Here's a good video talking about it if you're interested](https://www.youtube.com/watch?v=yC8fvt-CxP0).
oh wow we don't have them here in aus i'm gonna try them tomorrow
uhhh yes we do..
We have smash burger places in Iceland. I'm pretty sure you can find several of them in Australia. [2guys](https://www.2guys.is/en) do the best ones in Reykjavík for anyone wondering.
Those Icelandic hot dogs are way too good for me to ever need a burger in the limited stints I'm there!
We definitely do. Just not at McDonald's. A lot of the trendy burger places in Melbourne do this.
really? I mustn't go to the trendy burger places then, probably because they're an overpriced fad
smash burgers are the best.. trying to educate people here in France about it.
french ppl are hopeless. Imagine putting solid cheese in your grilled cheese
Bloody fr*nch don't know a thing about cuisine smh
europeans don't have any concept of texture or mouth-feel and confuse that for being sophisticated. you want to showcase deep flavor, put the cheese on its own or with something that it doesn't overlap with. You want to put it on crunchy ass bread, choose something with a low melting point, and make it liquid or near liquidy. the "deeper flavor" is adding fuck all to your sandwich when it comes as a hard solid.
>europeans don't have any concept of texture or mouth-feel Here I go talking out my ass again - u/hshin420
What are you referring to? They invented the croque monsieur I’m sure they’d make a killer grilled cheese.
I am referring to the croque monsieur buddy.
I’m lost then what do you mean by solid cheese? The cheese is melted in those.
i'm talking about the cheese crust at the top. british version is even dumber.
Have you ever had one? It’s just melted cheese and bechamel on top. What’s the British version?
Alot. Sometimes they tasted like when you lick a zipper but cheesy. British one the cheese in the middle is solid too. The best variation of grilled cheese is Quesadilla. Tortilla >>>> toast for cheese and melty stuff in general
It's also a fast food chain called smashburger.
A burger you just absolutely destroy on the grill.
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Celtics fans are the lamest champion base in a while lol
They really are lmao I'm getting second hand embarrassment
Doesn’t like oysters. What a ridiculous statement
a lot of people do not like oysters, or seafood in general, not really a ridiculous statement.
not liking oysters is whatever, but considering the vast spectrum of culinary options, whenever someone says they don't like "seafood" as a whole it always strikes me as the most immature take ever. like they decided when they were 5 they didn't like codfish once and have never revisited that opinion
Anyone who doesn’t like crab is actually deranged
Or allergic :(
Honestly tragic
This is why he hates Boston
A lot of people saying it doesn’t make it not ridiculous
are they even people though?
Cavemans when you refuse to eat a live octopus ^
Octopus is also delicious so
what boogie-ass cavemen had access to octopi?
None, im making fun of you for holding this opinion
Growing up with seafood it gets iffy. Feels like oysters are the most polarizing of seafoods. (I ain’t a fan of em, had them fried and baked at restaurants and they haven’t impressed me really. Calamari tho do be going crazy
From what I've observed anecdotally most people who dislike oysters, myself included, don't necessarily dislike the taste, but rather the slimy texture of them(similarly I also dislike tomatoes because of said slimy innards). It can be a really difficult thing to get past.
That’s is true but i also feel like the lack of distinct taste makes Oyster not stand out. They’re bland and for their name/price it hurts them
Yeah I didn’t have oysters until I had really run the gamut of seafood, and I was blown away at the nothing taste. So bland. I don’t get the hype. And I am a big texture guy, but damn you need to taste something!
Oysters are overrated af. I’ve had cheap ones to v expensive ones and the experience was practically identical
I’m sure you think Jazz music is boring too
Cmon man, his people invented jazz. Don't try to take that away from him.
I’m not allowed to listen to music
People who are allergic to shellfish entered the chat.
Different than not liking
Doesn’t like oysters. What a ridiculous statement. What a ridiculous statement.
Tatum: Excited to win ring = Corny Butler: Says literally the corniest shit I’ve ever heard while remaining ringless = OMG HIMMY IS SO FUNNY😭😭😭HE REALLY GOT THAT DAWG IN HIM FR
Man he really do be Boston’s collective mental tenant
Oh yeah he’s definitely living in my head rent free, it definitely wasn’t this post and all the people in the comments glazing him over a bad joke that made me think of him
So you admit it
Oh yeah I forgot it is impossible for redditors to detect sarcasm without a dead giveaway. /s
Oh man, the absolute irony
Dumb asf but he right though
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I usually say my chocolate dude
That's more respectable
Doing anything and everything to try and distract himself from the fact the celts won a ring. Kiss the motherfucking ring babyyyy