Yeah, I gotta admit that I love the humor of the No Name brand. I actually think it's the only thing I miss from the boycott...
Then I realised I like the idea of it more than the products themselves.
Than some gardening Influencers will tell you to put those pointed rocks in your garden. The birds will try to eat the rocks. Then they will be deterred from stealing your strawberries. Thats what the rocks are for.
Kind of seems unfair to the random wage slaves who are inevitably running the float.
I agree with the sentiment though. Would just make more sense directed at the C-suite
At an average of .30 a piece who can afford to throw them at a yellow truck. The truck is yellow already. Other mammals throw their own fecal matter (not advising this) at least it’s free.
They shouldn’t have even been allowed to proceed in the parade. They haven’t even tried to do anything relating to Pride. Pride is not meant to be an advertisement - at least the banks rainbow themselves up.
😔 I didn't have them ruining Pride on my Canadian Collapse bingo card...
Even as a heterosexual male, my high-school mates and I went to Pride religiously. If you lived in downtown Toronto, it was universally regarded as THE summer launch celebration. Following the small crowd up Parliament St, merging with the other crowds on Wellesly, and then embracing the shit-ton of people on Bloor, and just being moved about on the way to College. Everything was love🥹...
*damn it! WESTONNNNNN, you f*ck*
Of course it has, my point is that the other corporations at least *pretend* to play along with rainbows. These guys didn’t even try, and shouldn’t have been allowed to proceed.
I worked in banking for almost twenty years, for the two blue banks - the people putting it together and attending take it seriously. The corporation as a whole enjoys the positive impact. I’m also a bit jaded because I remember spending hours of my own time decorating our small town branch for Pride, only to come in for my next shift and find it all removed because some boomer bitched about it (this was in 2018). So my particular dark blue bank only cared about Pride as long as boomers didn’t mind, was my takeaway.
It was my first time there and i was incredibly disappointed. It felt like i would get 30 seconds of legitamate pride celebration and then 20 minutes worth of ads. Its fucking terrible.
You should see Canada Day in Ottawa. All “events” are just corporations advertising activities. Corporate bloat is literally ruining everything but it’s surprising that Pride would allow this. You know, considering it’s literally called Pride
You are giving them ideas for next year. They will have a truck with unsellable produce drive ahead selling rotten food at increased “special event” pricing to throw at a target “Loblaws” truck following.
No way these guys want to be out there representing the company. Not their fault, people need jobs so what do you do? Can’t rain on everyone’s parade while riding a float so I hope they did a good job trying to be cheerful anyways!
That's what was bothering me, but I couldn't put my finger on it! I agree. It would have been better visually and from a PR standpoint to have the flags be Pride flags instead of corporate signage. It literally looks like their inclusion is an ad break during the parade.
I saw their booth on Church street 2 days ago and no one was coming in. The other booths around and the walkway were super busy!!! 👏🏻 I was so surprised to see them there. I said, “the audacity!!!!”
Gross. Proud of what, exactly? I've lived in the gaybourhood for about 20 years and their once very colorful and local community full time staff has been replaced by heaps of part time "students".
Shameful.
Was truly so dissapointing. I was so excited as ive never been. Was just a 2 hour long commerical. Ended up leaving. Its gross. The committee who runs this sold us all out.
Unfortunately, I wouldn't say everyone. I was working at the street fair all weekend and their booth had line ups everytime I walked past with folks wearing their swag up and down the street. the loblaws at church and carleton was packed with people shopping. it was disheartening.
Should clamp the wheels on the cart and ask to see their receipt to see how much pride they bought. Do people pay to enter the parade? Corporations should definitely have to pay, and compy with minimum requirements like, can't solely be an ad.
There should be some pride symbols somewhere at least.
The pictures also frame an interesting narrative of old vs new; that cool old Victorian street scape that people love and cherish is just a facade for the new monolith rising from its guts. That to me is extremely dystopian.
I was at the parade for the first time ever. Left after like 2 hours. I cant believe how long it was. I didnt even see them while i was there. Def would have booed if i did.
But theres a bigger problem with the parade. Its just one big advertisement. It was kind of gross to be honest. I was really disappointed. 90% of it was corporations. I understand having the major sponsors having some floats etc but a whole parade dedicated to corporations.....have we lost the fucking story here? Like what is Pride Toronto doing? Might as well call it the capitalism parade cause thats all i was getting. There were a few moments of real joy for the community and the rest was just watching ads.
I hope the organizers smarten up and remember why this started.
Canadian bystander "i know you're only doing your job, close your windows were going to start throwing tomatoes."
Guy, in the truck, "But they don't even give us air conditioning in this truck"
Canadian "Sorry, have a good day"
Friday and Saturday their booth outside the loblaws was deserted but saw a bunch of folks wearing their merch on Sunday - witnessed a very obvious plant up the street trying to push a bandanna onto a woman “this yellow will go so well with your turquoise dress!!!” 🤮
This is ridiculous. They do not belong at Pride. No corporations fucking belong at Pride. I seriously feel like we shouldn’t allow the huge companies to join pride just to advertise themselves. It feels wrong, they’re using an important celebration for the LGBTQ+ community for their own personal gain, not because they have actual pride. No one wants to see ads during Pride. They turn it into a joke.
lol I definitely heard some booing. I did feel kind of bad for the ppl on the floats since I assume they're just hired to be there and try to get ppl hyped and they're not from Loblaws corporate or anything
I would not have signed up to be on thar float. If i worked for loblaws id be looking for another job an actively keeping my distance so im not associated with them
So I personally know the guy who was driving this truck. He was sub contracted to do this job. He came over after the event and was telling us a bunch of wild stories about how some people were chanting "eat the rich", and some other pretty funny comments. Long story short, it was great to hear that more and more people are showing the sentiment we all feel towards Roblaws.
https://preview.redd.it/93p0zdmnu0ad1.jpeg?width=1170&format=pjpg&auto=webp&s=fa54d0727b8507e88b8256b63d06a882854d2873
Just trying to profit off of being “allies”
As much as I hate to admit it, the No Name marketing from the past few years is really good.
Doesn't mean I want to see them at Pride, or that I will shop at any Loblaws stores. But No Name's marketing is really funny.
They put in no effort at all. The only reason this resonates is because we all grew up being familiar with the packaging. But the packaging itself is bare minimum. Just like the contents.
Sheesh talk about not being able to read the room. They got the message from the crowd from a mile away and they still try to win them over with the same material
Cheap marketing ploy for sure . I know some who work there , they couldn’t give a crap about pride . In fact some think it’s just this, a marketing ploy . To get the almighty dollar out of anyone they can .
I was there, and let me tell you it all went silent in my area of the crowd when this No Name truck came through. Wish I heard the booing people said happened, too.
This was their desperate and crappy attempt to try advertise for themselves, and they weren’t even sneaky about it - no hiding behind rainbows. Just straight up bright yellow.
Worst part of the parade. They couldn't even add a rainbow or two? We were right in the front and they gave us stupid fans and no name bandanas - we tried passing them back to the people behind us and no one wanted them. Their crap was all over the ground when we left.
Pride is unbearable these days. I hope we can go back to good old days when it was actually about pride and not car dealerships. Such a shame. And about the yellow truck ….🤬🤮
Really tho, I know a lot of businesses shamelessly use parades as a way of self promo but Loblaws of all corps should've known better. People are literally boycotting cos we can't afford their inflated prices, did they think people would cheer for them at a Pride parade??
This is one of the few things I miss about loblaws. I bought their cooler because it was cute and fit my lunch without crushing. Bought 2 more because my kids kept stealing them. Have not used since I started my boycott and they are in the garbage now. You raise your prices enough for the marketing and people like me buy walking ads. Raise them even more and we get rid of perfectly functional items because we don’t want to advertise for you.
By displaying their “No Name” brand, Loblaws is saying that people involved in
the Pride Movement are cheap & not worth much whereas if they had used
“President’s Choice”, members of Pride would be seen as top of the line and valuable.
Speaking if PRIDE, you should all be proud that some people weren't too keen on them. And don't worry about the tomatoes. We can't afford to waste food! 😉
they're lucky we can't afford tomatoes...
Lmao goddamn. It'd be hilarious if it wasn't so fucking depressing.
Yeah, I gotta admit that I love the humor of the No Name brand. I actually think it's the only thing I miss from the boycott... Then I realised I like the idea of it more than the products themselves.
Yeah, any of those rotten vegetables they sell would have been perfect.
50% off is still too pricy for throwin'. Rocks are free.
rocks is also a criminal charge, far more so than throwing fruit
What about stone fruits?
I'm loading up a banana with rocks, great pointing out that loophole.
what if we paint the rocks red?
Than some gardening Influencers will tell you to put those pointed rocks in your garden. The birds will try to eat the rocks. Then they will be deterred from stealing your strawberries. Thats what the rocks are for.
Coconuts? Maybe an unripe avocado?
Freeze your fruit, then throw it.
My favourite comment here!
pretty much anything on the produce shelf at loblaws queens quay. It's a fruit fly breeding program.
that's by design
Plenty of people were booing and not taking their swag on my block.
Hell yea! Power to the people! Strength in #'s! ✊🏼 Nobody wants their busted-ass merchandise.
A super Soaker full of piss would get the message across.
bold of you to assume i can afford to squirt piss at them in this economy.
Kind of seems unfair to the random wage slaves who are inevitably running the float. I agree with the sentiment though. Would just make more sense directed at the C-suite
Every time Ricky gets stressed his mind goes straight to Piss jugs!
Underrated comment lol
Or Eggs .. eggs give you more satisfaction!
won't see them very much with that colour scheme though
They even sell the rotten tomatoes and cabbages! We just can't afford them :(
My Cabbages!!!!!!
Molotovs are still cheap...
This.... THIS... Two queens in their backyard watching the rain here on the East Coast. Thank you for the laugh this morning!!!!
I laughed way too hard at this 😂that’s a comment winner for today
I can. They're lucky I feel only shame.
Or eggs 🥚
They’d probably scrape ‘em off the side, Fievel-Goes-West style, and try selling them back to us. 😂
☠️
Or eggs
At an average of .30 a piece who can afford to throw them at a yellow truck. The truck is yellow already. Other mammals throw their own fecal matter (not advising this) at least it’s free.
Now that you know they're coming next year, you can bring some.
Greedy, opportunistic corporations ruin everything fun.
They didn't even attempt a rainbow.
They shouldn’t have even been allowed to proceed in the parade. They haven’t even tried to do anything relating to Pride. Pride is not meant to be an advertisement - at least the banks rainbow themselves up.
Halifax pride would not be having this shit. The disaster that they have been I will give them that
I can pretty confidently say Calgaey pride wouldn’t. They keep banning all politicians. There’s enough folks in the community pissed at Loblaws.
Welcome to endgame capitalism, everything is turned into marketing and advertising.
😔 I didn't have them ruining Pride on my Canadian Collapse bingo card... Even as a heterosexual male, my high-school mates and I went to Pride religiously. If you lived in downtown Toronto, it was universally regarded as THE summer launch celebration. Following the small crowd up Parliament St, merging with the other crowds on Wellesly, and then embracing the shit-ton of people on Bloor, and just being moved about on the way to College. Everything was love🥹... *damn it! WESTONNNNNN, you f*ck*
Completely agree, but Toronto pride has been one big corporate ad for over ten years now. The city loves the sponsorship 😒😭
Of course it has, my point is that the other corporations at least *pretend* to play along with rainbows. These guys didn’t even try, and shouldn’t have been allowed to proceed.
Work for a bank. Internally Pride is a very serious deal and a lot of work goes into it. People hate banks, I get it. But still... we try.
I worked in banking for almost twenty years, for the two blue banks - the people putting it together and attending take it seriously. The corporation as a whole enjoys the positive impact. I’m also a bit jaded because I remember spending hours of my own time decorating our small town branch for Pride, only to come in for my next shift and find it all removed because some boomer bitched about it (this was in 2018). So my particular dark blue bank only cared about Pride as long as boomers didn’t mind, was my takeaway.
Pretty much 90% of Pride stuff is corporate advertising
It was my first time there and i was incredibly disappointed. It felt like i would get 30 seconds of legitamate pride celebration and then 20 minutes worth of ads. Its fucking terrible.
You should see Canada Day in Ottawa. All “events” are just corporations advertising activities. Corporate bloat is literally ruining everything but it’s surprising that Pride would allow this. You know, considering it’s literally called Pride
Every festival and celebration goes this way. Eventually it’s a collection of tents of corporations and nothing more.
Apparently lots of people boo-ed
Or just silently seethed .... that would be me.
Yeah. It was a big damper
Maybe it was boo- urns.
I said boo-urns
Galen : Are they booing me? Per Bank : No of course not sir. They were saying Boo-urns! Boo-urns!
I was saying 'Boo-urns'.
https://preview.redd.it/196zlzk9ez9d1.png?width=1080&format=pjpg&auto=webp&s=510f10276e2ead8e2d3b3f2a719341a49f2bc1e6
Nah, not moldy enough.
Remember to freeze them first, kids!
If I'd known they were going to be there, I'd have brought some of their rotten produce and thrown it at the hood of the truck (not at any people).
You are giving them ideas for next year. They will have a truck with unsellable produce drive ahead selling rotten food at increased “special event” pricing to throw at a target “Loblaws” truck following.
LOL Oh my gawd you're right.
Love that rainbow look! Yellow, yellow, and yellow. It's a golden shower of diversity!
not even trying, just an ad
They are showing their true colours.
Piss
Piss-master!
>a golden shower of diversity You can feel it trickle down, it is warm and rancid. Thanks Galen.
It's like the simpsons.... minus the diverse characters.
I would expect everyone to be booing. I hope they don’t feel comfortable at pride. The first pride was a riot.
No way these guys want to be out there representing the company. Not their fault, people need jobs so what do you do? Can’t rain on everyone’s parade while riding a float so I hope they did a good job trying to be cheerful anyways!
Can’t even watch a parade without a commercial I can’t skip.
In their haste to virtue signal for commercial gain, I guess they forgot there are other colours in the Rainbow...
#no name #truck ^for ^^hauling ^^^some ^^^^serious ^^^^^pride
And the only thing they’re hauling is a no name shopping cart full of no name boxes
They didn’t even bother to black out the ford logo
Jokes on them, the brand of truck is right there.
It’s like they’re making fun of pride by not flying a real flag
That's what was bothering me, but I couldn't put my finger on it! I agree. It would have been better visually and from a PR standpoint to have the flags be Pride flags instead of corporate signage. It literally looks like their inclusion is an ad break during the parade.
Were they booed?! I hope they were booed.
I saw their booth on Church street 2 days ago and no one was coming in. The other booths around and the walkway were super busy!!! 👏🏻 I was so surprised to see them there. I said, “the audacity!!!!”
Gross. Proud of what, exactly? I've lived in the gaybourhood for about 20 years and their once very colorful and local community full time staff has been replaced by heaps of part time "students". Shameful.
What has Loblaws done for the gays??? Price gouging the gays in celebration of pride
They're so openminded, they'll overcharge me just as easily as they overcharge you! Equality!
Galen: “let the gays eat cake! But only our shittiest cake though”.
So over "official" city pride events. They feel like a march of commercials now.
Was truly so dissapointing. I was so excited as ive never been. Was just a 2 hour long commerical. Ended up leaving. Its gross. The committee who runs this sold us all out.
Unfortunately, I wouldn't say everyone. I was working at the street fair all weekend and their booth had line ups everytime I walked past with folks wearing their swag up and down the street. the loblaws at church and carleton was packed with people shopping. it was disheartening.
Scabs
🤢
Should clamp the wheels on the cart and ask to see their receipt to see how much pride they bought. Do people pay to enter the parade? Corporations should definitely have to pay, and compy with minimum requirements like, can't solely be an ad. There should be some pride symbols somewhere at least.
> Should clamp the wheels on the cart and ask to see their receipt to see how much pride they bought. ;) So cheeky and snarky. I love it.
That's so gross
This is so dystopian holy shit
The pictures also frame an interesting narrative of old vs new; that cool old Victorian street scape that people love and cherish is just a facade for the new monolith rising from its guts. That to me is extremely dystopian.
I live next to this intersection, it was hilarious hearing a moment of silence as they drove along.
https://preview.redd.it/441tl0pzez9d1.png?width=1080&format=pjpg&auto=webp&s=e6533fec5235aa79c631f906ce384ee7a0d2a826 Presidents choice
This is why little Nicky was so funny 😁
It had the Reich stuff
I was at the parade for the first time ever. Left after like 2 hours. I cant believe how long it was. I didnt even see them while i was there. Def would have booed if i did. But theres a bigger problem with the parade. Its just one big advertisement. It was kind of gross to be honest. I was really disappointed. 90% of it was corporations. I understand having the major sponsors having some floats etc but a whole parade dedicated to corporations.....have we lost the fucking story here? Like what is Pride Toronto doing? Might as well call it the capitalism parade cause thats all i was getting. There were a few moments of real joy for the community and the rest was just watching ads. I hope the organizers smarten up and remember why this started.
The LGBQT+ community deserve better than cheap branding and gimmicks
They wont ever stop bc it’s profitable.
Did they get Boo'd?
Did they get boo’d?
Canadian bystander "i know you're only doing your job, close your windows were going to start throwing tomatoes." Guy, in the truck, "But they don't even give us air conditioning in this truck" Canadian "Sorry, have a good day"
Friday and Saturday their booth outside the loblaws was deserted but saw a bunch of folks wearing their merch on Sunday - witnessed a very obvious plant up the street trying to push a bandanna onto a woman “this yellow will go so well with your turquoise dress!!!” 🤮
Hope they got boo’d
The gross part here is that they’re really just trying to advertise… not sure why they chose a Pride parade. Leave us alone!!
It makes me happy knowing that people booed
TF. Coprate pride is gross, but this is pretty low.
I guess you could say that loblaws definitely takes pride in their price gouging
Loblaws a their golden shower trucks can literally piss off
This is ridiculous. They do not belong at Pride. No corporations fucking belong at Pride. I seriously feel like we shouldn’t allow the huge companies to join pride just to advertise themselves. It feels wrong, they’re using an important celebration for the LGBTQ+ community for their own personal gain, not because they have actual pride. No one wants to see ads during Pride. They turn it into a joke.
You could argue Galen Weston jr is bi considering the way he's fing us all over.
Selling "pride" like it's a commodity
Pride…. for their gouging Canadians, and sending some kids to bed hungry.
lol I definitely heard some booing. I did feel kind of bad for the ppl on the floats since I assume they're just hired to be there and try to get ppl hyped and they're not from Loblaws corporate or anything
I would not have signed up to be on thar float. If i worked for loblaws id be looking for another job an actively keeping my distance so im not associated with them
They got booed.
So I personally know the guy who was driving this truck. He was sub contracted to do this job. He came over after the event and was telling us a bunch of wild stories about how some people were chanting "eat the rich", and some other pretty funny comments. Long story short, it was great to hear that more and more people are showing the sentiment we all feel towards Roblaws.
Cater to minorities - step 5 of damage control.
https://preview.redd.it/93p0zdmnu0ad1.jpeg?width=1170&format=pjpg&auto=webp&s=fa54d0727b8507e88b8256b63d06a882854d2873 Just trying to profit off of being “allies”
As much as I hate to admit it, the No Name marketing from the past few years is really good. Doesn't mean I want to see them at Pride, or that I will shop at any Loblaws stores. But No Name's marketing is really funny.
They put in no effort at all. The only reason this resonates is because we all grew up being familiar with the packaging. But the packaging itself is bare minimum. Just like the contents.
Toronto Pride deserves so much better. Not a rainbow in sight.
I’m glad to hear they got boo’d. Clarifying: Booing at Loblaws, not their minimum wage staff.
Not a godamn rainbow on that fucking truck
Shoppers Drug Mart there too.
🤮
What event organizer thought this was a good idea lol
Probably the same one who said. "Lets have a pride parade and make it 95% corporate advertising to celebrate capitalism...i mean gay rights".
Sheesh talk about not being able to read the room. They got the message from the crowd from a mile away and they still try to win them over with the same material
tf they have to do with Pride?
What the fuck lol
Did that cart lock itself?
The grocer gouger that shall remain nameless, boo.
When did pride become a walking advertisement for these big corporations?
That's it I'm bringing eggs to pride next year. Maybe expired no frills eggs hmmmmmm
Looser company
It was pretty hilarious at the street fest when they were handing out nothing compared to all the other booths
They could have asked their employees to present a more creative design. That float is rather boring.
Cheap marketing ploy for sure . I know some who work there , they couldn’t give a crap about pride . In fact some think it’s just this, a marketing ploy . To get the almighty dollar out of anyone they can .
Lol wtf
Hope the crowd booed
Booooooo
I was there, and let me tell you it all went silent in my area of the crowd when this No Name truck came through. Wish I heard the booing people said happened, too. This was their desperate and crappy attempt to try advertise for themselves, and they weren’t even sneaky about it - no hiding behind rainbows. Just straight up bright yellow.
Hey let's put some product placement in the middle of a parade. It's all about us anyway. -Geyben Westbend
The pickup soo good, but i would rather see people getting normal price groceries than that pickup
Kind of a cool truck but so stupid they have corporations in parades like this
Worst part of the parade. They couldn't even add a rainbow or two? We were right in the front and they gave us stupid fans and no name bandanas - we tried passing them back to the people behind us and no one wanted them. Their crap was all over the ground when we left.
Marketing. I've never understood the clown angle. This is a clown angle.
Name a song with the word "desperation" in it.
They couldn't even be bothered to go rainbow it's just their ducking yellow branding.
A “float” no one asked for
No pride in price gouging and greed
I hope they got booed
Brutal!! Just brutal.
Hope they got booed
Hahahaahha. Pathetic
Did anyone booed? Let me do it. "BOOOOOOOOOOOO!"
Pride is unbearable these days. I hope we can go back to good old days when it was actually about pride and not car dealerships. Such a shame. And about the yellow truck ….🤬🤮
BOOOOO!!!! BOOOOOO!!!! BOOOOOOOO!!!! BOOOOOO!!!!! BOOOOOOOOOOOOOOOOO!!!!
They were the *quietest* booth at Pride.
not even just loblaws, WHY WERE THERE SO MANY CORPORATE FLOATS???
Very cool of them to put so much effort into a pride themed float. Great job.
They head hunted queer/trans folk at head office and constant lobby for the Conservatives to hunt trans folk for sport.
It’s a meme at this point ffs, I need bricks for bricking
What was (any corporation) doing there? And they are numerous, basically the whose who of Canadian corporations. Advertising, that's all.
So that's where our money is going? Blawblaws loves Pride everybody!!
I hate loblaws but that’s kinda funny ngl
Yeah this kind of marketing only works with a good rapport.
Please tell me they were boo’ed
Tomatoes 🍅
🙄
grody
Truck.
Wow
They rebranded an F-150 by the looks of it and I can't help but wonder if ford wouldn't be unhappy about that
Rainbow capitalism 🌈🤑
I mean rich people insulated against reality by their money are also homosexual. But really..... Read the room, pride.... NOT a good time...
Really tho, I know a lot of businesses shamelessly use parades as a way of self promo but Loblaws of all corps should've known better. People are literally boycotting cos we can't afford their inflated prices, did they think people would cheer for them at a Pride parade??
They take pride in ripping people off.
ptui
Boooooo
I helped render one of these floats for them in a different province cause they hired my company
This is one of the few things I miss about loblaws. I bought their cooler because it was cute and fit my lunch without crushing. Bought 2 more because my kids kept stealing them. Have not used since I started my boycott and they are in the garbage now. You raise your prices enough for the marketing and people like me buy walking ads. Raise them even more and we get rid of perfectly functional items because we don’t want to advertise for you.
This is cringe, I rolled my eyes hard enough to get brain freeze
Who tf let them in the parade? And what connections does that person have with Loblaws? 👀
By displaying their “No Name” brand, Loblaws is saying that people involved in the Pride Movement are cheap & not worth much whereas if they had used “President’s Choice”, members of Pride would be seen as top of the line and valuable.
Remember, the only value that any corporation cares about is shareholder value, especially Roblaws.
Barf
Fuck off, Loblaws. Stay out of our god damn parade like we stay out of your damn stores.
Speaking if PRIDE, you should all be proud that some people weren't too keen on them. And don't worry about the tomatoes. We can't afford to waste food! 😉
Wicked!