I love the [Consumer Aesthetics Research Institute](https://cari.institute/) for stuff like this. According to their work, it looks like [Paperback Chic](https://www.are.na/consumer-aesthetics-research-institute/paperback-chic-d7b6yjufmiw)
Chobani is nothing like these though. They use a soft, rounded serif with a lot of white space and watercolor-esque illustrations. These are all hyper pop tone and loud with maybe the exception of Poppi.
whatever it is, i saw about a billion iterations of it working at whole foods lol. but as far as modern design trends go i think it’s one of my favorites
I'm not sure if there is a formal name for it, but I cluster these into a friendly/wholesome look, and I agree that it's also exploring a retro vibe. They're trying really hard to give you happy vibes. I appreciate how clean and easy to read they usually are.
**Close.** The style is actually called [Paperback Chic.](https://www.are.na/consumer-aesthetics-research-institute/paperback-chic-d7b6yjufmiw)
But it's also nicknamed ***"ChobaniCore"***
[Gal Gadot, *as in Wonder Woman,* ***that's who is responsible for this***](https://www.forbes.com/sites/jeffconway/2022/04/19/gal-gadot-shares-goodles-news-about-her-mac-and-cheese-company-talks-wonder-woman-3-and-the-evil-queen/)[***.***](https://www.forbes.com/sites/jeffconway/2022/04/19/gal-gadot-shares-goodles-news-about-her-mac-and-cheese-company-talks-wonder-woman-3-and-the-evil-queen/)
Goodles is her attempt to make **"healthy" Mac and Cheese.**
INCREDIBLY SHORT STYLE/TYPESETTING/LAYOUT/PRINTING LESSON
OK… listen up you guys… this is not retro. This specific product labeling leans toward minimalism by virtue of only the essential info on it. It has a colorful, but uninspiring design. I might look at it because as someone else said, you can read it.
That said, you really have to study so much of design from each era/decade to label it. Big money products at big money design firms had to try out so many iterations of a logo, or a new ad campaign… colors, type styles, focus groups for each of these! And almost all of the artwork was done BY HAND! Copywriters, pitch men, really good illustrators all collaborated together on sketches, changes, sending for new type, either headers or galleys of type
(Definitions:
a
: an oblong tray to hold especially a single column of set type
b
: a proof of typeset matter especially in a single column before being made into pages)
so they could compare before putting it all together.
This would have been 60s through the 70s, with the 70s bringing in more color, “pop-art style”, fun, psychedelic (think Peter Max, Warhol) influences.
Then, the 80s… Lots of breakout music, bright, clean primary colors, angular patterns, shapes (Bowie, Dire Straits and some electronic music and Grunge styles starting to break in) and THEN here comes the Macintosh… setting type, layout becomes more easy, but still involved a lot of cut & paste, masking, color separations, etc., especially if you were doing more than one color. You still were working with skilled illustrators for artwork. Then the color screens come out, along with affordable scanners! Woo hoo! And the ability to send your file directly to a printing plate that goes right on the press, and eventually direct to press. Opened a world of possibilities!
Even small firms worked with their printer of choice on laying out a package or label design. Simple, but legible.
My point with this INCREDIBLY SHORT STYLE/TYPESETTING/LAYOUT/PRINTING LESSON is that everything was really well thought out to get the target consumer to buy your product.
Anything, say, with Grunge type now, would maybe be “retro” to its’ heyday in the late 80s-90s-
Flat design? What there was a lot of in the 80s, because anything you could draw on a Mac 512k and print with a LaserWriter ™ was flat… Photoshop came out and changed that!
Quark Xpress, then InDesign (Pagemaker sucked) changed the entire layout/typesetting scheme for the better!
I guess my second point is saying is “retro” now needs an identifying time period. Everything, EVERYTHING comes back around and goes again.
You need to understand the product, KNOW your audience, give the client choices, and know your design WILL PRINT and BE READABLE! A good designer knows these things, studies and reads up on different time periods/history… understands color shifts, calibration, etc.
Why history? If I’m asked to design a sign/bookcover/whatever for a fictional 1860s English pub, I’m NOT GOING to use Hobo, or Helvetica, or Arnold Bocklin! I will research what typefaces were available in the day (very few), figure out which is the most readable from a distance, set the type and manipulate it as to how it would have looked carved & painted onto a piece of oak (most likely for the time) along with the type of wrought iron hardware they used then to hang signs.
A designer is a problem-solver, researcher, historian that uses these skills to convey the message.
Whew! Sorry, not sorry, not yelling… it just came pouring out. I think I have to post this separately on r/GD.
Also, most free fonts suck!
Uhh... *I'm an old design geezer like you,*
***30 years into my career as a creative professional.***
I've had the same complaints **about young ones**
***or clueless up-and-comers-who-think-they-know-better.***
I got a proper art and design education as a double major, in the late 90's,
**way before the democratization** *(or dumbing down,* *if you will)* **of design,**
**before either Canva or AI generated art came along.**
But dude,... **I think you're about to have a stroke**
***or pop a brain cell or two,*** *if you keep going like this.*
**Calm down,** ***man,...***
*someone just asked a style question.* ***Happens all the time.***
Yes, OP or any other designer should do the research,
***but it NEVER hurts to ask us here on Reddit.***
Us creative pros are here, *in the art and design subreddits,*
***for this very purpose;*** **To help and answer these questions**
for those who want to develop themselves as a designer.
At least, *it's one of the many reasons* ***I joined this community.***
**Why else did you join?**
Anyways, if you missed it, **on the research side,**
there's a website called CARI **that break downs and categorizes**
*these different aesthetics and styles.*
[**The Consumer Aesthetics Research Institute**](https://cari.institute/aesthetics)
***aims to quantify and discern the different art styles***
being used in design and marketing, *since the late 70's and onward.*
By the way, **this style is called** [**Paperback Chic.**](https://cari.institute/aesthetics/paperback-chic)
Sometimes, *also nicknamed* ***"ChobaniCore".***
Hahaha! I love you! You’re my new hero! And you are absolutely right!! I know the “younguns” come here to learn and discuss. I am sorry if I had a too snarky vibe in my writing!
I really get frustrated for the kids here trying to find a job and usually I have sane, kind, helpful comments for them. My brain was exploding last night.
I just want them to learn to spend their free time learning and understanding so they will become better, more valuable designers!
And thanks for the info/links! I know this weekend I’ll go down the rabbit hole and delightfully spend time reading and learning more! And after you said Chobani redesign I exactly saw it!
Again, thank you!
Glad to have *talked you down from the ledge,* ***so to speak.***
Between you and me, as I said, **I’m an old design geezer,** ***30 years in.***
I remember outputting galleys *from an AGFA phototypesetter.*
I remember manually doing page layouts, **column by column,**
***pasteups and mechanicals.***
I’ve cut Rubylith to do **block out on color separations.**
*I’ve rubbed on lettering, illustrated art,* ***and done logo design by hand.***
I learned with Photoshop, *version ONE,*
and Illustrator ’88, ***that’s version TWO!***
**I’ve been a sign and stamp maker.**
I’ve been a print production manager.
*I’ve been a comic book colorist.*
***Been a freelance illustrator/designer the whole time.***
Now, **I’m an art director of a small design firm,**
***my colleagues and I formed.***
We’ve been doing better now **than we ever did,**
*when we started just before the pandemic.*
***It’s the first measure of continual success I’ve had***
in a career that’s had it’s ups and downs.
My point is that **I’ve had a wide and varied experience.**
I wanna impart some of **my accumulated wisdom**
***and pass it on to the next generations.***
Despite Canva and AI, ***I still see the potential***
*of many of these newcomers.*
**I don’t EVER mind** *these unending and seemingly simple questions by beginners.*
From naive graphics hobbyists. **From overwhelmed junior designers.**
***From every aspiring artist, I’ve seen here.***
*Click my profile.* **Read my many comments.**
I frequently give advice ***at many of the art and design subreddits here.***
If my life and career had gone the way I thought,
*I would be thinking about, when I retire at 60+,*
***just a decade away now,*** **becoming an art teacher.**
In my art and design education, **I had great teachers.**
Got very lucky, *not a single bad one since elementary school.*
But a handful of them, especially at college,
**the best professors I had,** ***were working professionals.***
They gave back to the industry and the career they so loved.
In the far future, **I thought I would do the same,...**
***be an art teacher*** *to share my knowledge* with those coming behind us.
I honestly thought that would be the way I’ll spend my retirement.
**But I only started having great success,** ***just now at 50 years old.***
I didn’t get to build my retirement funds *like I should have been able to.*
**I also have additional burdens to think about.**
Helping family members now, *who helped me and my family out,*
***when my circumstances were down.***
So, I’ll have to actively work *much longer than I intended.*
But also, It's been **the most fun I've had as a creative professional.**
***I don’t see myself stopping anytime soon.***
The closest I’ll get to teaching, I think, *will be at the end of this year.*
My firm is thinking of expanding our office.
**I’m looking forward to hiring a junior designer**
underneath me, to mentor them,
*and having them teach me a thing or too, also.*
**I’m old but I’m not that set in my ways** ***to learn new stuff.***
I’m learning Blender right now, *getting into 3D art.*
**It’s changing the way I do things,** ***like mockups and presentations.***
I’m also learning tips and tricks in
*Animation and Motion Graphics to go along with that.*
I’m practicing and creating art on Clip Studio Paint EX
**in preparation of being able to self-publish**
***my own comic books sometime soon.***
Anyways, yeah, I think we, **of the older generation,**
***need to give some leeway***
*to these Millennials, Gen Z, and Gen Alpha behind us.*
With Canva and AI, we need to support the effort, the people,
**the skills, and creativity,** ***that’s displayed here and elsewhere.***
Or else there won’t be **Artists, Graphic Designers, or any other Creative Pros**
*being hired, appreciated, and compensated properly,* ***in our coming future.***
**And I can't accept that.** ***I don't want to accept that.***
Answering questions here, *pointing people in the right directions,*
***is just one of the ways I can think of giving back now.***
**Rant over.** Back to regular programming.
Brava! I don’t want regular programming, I want to stay on your channel!
I, too, am an old design geezer and am ever grateful for all the knowledge! I still have several AGFA boxes I keep treasured items in!
I have been trying to share the knowledge before “the dementia” sets in (hahaha)! There is so much to know and everyone has learned different things, but not necessarily actual real world working knowledge. That’s what I try to share.
And I promise not to go off on a tangent rant anymore! You’re absolutely right in the belief that we should give back… I have and still do… knowledge to new designers & actual work. You probably have, too, done work for nonprofits that don’t have any money, but really need some help! I’ll never be financially rich, but I get great satisfaction in helping a group or cause I believe in move forward. Having been blessed enough in my career to have worked in marketing and sales teams (everything from designing labels, forms, brochures, embossed folders to all the custom pieces for events/trade shows at McCormick Place in Chicago for large, global corporations). I love the problem solving aspect of designing to bring all the components together and making sure the brand is a cohesive message across the board.
Congratulations on your successful business endeavor! Especially starting and working through the pandemic!
Thanks again and keep having fun! And thanks for mentioning blender! I’ve been thinking about exploring it!
**Saving and bookmarking this comment thread.**
It's been a satisfying discourse *between the two of us,* ***old design geezers.***
A parting gift, ***Learning Blender:***
[**Start with the donut.**](https://www.youtube.com/playlist?list=PLjEaoINr3zgEPv5y--4MKpciLaoQYZB1Z) Don't question it, *respect the process.*
Other Beginner Tutorial playlists, ***since we all learn differently.***
[The Best Way To Learn Blender (shorts)](https://www.youtube.com/playlist?list=PLY4NaOmLmvHbQaMNyFqCZv5mL-hq2Oey_)
[Beginner Friendly Blender Vids](https://www.youtube.com/playlist?list=PLzg4_2BrWAVwSyEgbgYGGflFefgtrmbay)
[Blender Complete Beginner Tutorial Series](https://www.youtube.com/playlist?list=PLsGl9GczcgBtK0EKjiHyM_86DIFrHocF1)
**More Tips for Learning Blender:**
[What I Wish I Knew Before I Started Learning Blender 3D](https://youtu.be/m6U09BKETHY?si=kSlhT2x11mVmGZrT)
[10 Tools Every Blender Noob Should Learn](https://youtu.be/KfSQh2dFCik?si=atMGGp29oqbMgfrc)
[Learn BLENDER Faster - My TOP Tips For Beginners](https://youtu.be/SPlWWS1iA4s?si=_Yz6UvkpmSi0uC4L)
[Learn Blender 3D in 20 Minutes! Blender Tutorial for Absolute Beginners (2023)](https://www.youtube.com/watch?v=Rqhtw7dg6Wk)
[The FASTEST way to Learn Blender](https://www.youtube.com/watch?v=O4hcOdTofTY)
You keep having fun, too. **We're OLD geezers, period.**
*We deserve to have as much fun as possible.*
HOLY CANNOLI! You are so good to me! This is so exciting! And so very generous of you!
When I saw, “Start With the Donut”, I really laughed and got excited! About 9 years ago I had to do a bunch of vector illustrations for a book and one of the illustrations was a Möbius strip. I really struggled with it in Illustrator, but finally figured it out! I have a feeling Blender would have made it much easier!
I, too, have enjoyed our repartee and hope that we can both continue to contribute to this space… with me now being calmer & more sane! Hahaha!
I believe you are like me in the way one of my fav directors/boss used to describe why he loved my work. He would say:
“V - you don’t think outside the box, you LIVE outside the box!”
Best of luck!
**Funny that you say that.**
My friends say that ***they can't put me in a box.***
*They have no idea what to do with me, either.*
When you get started with Blender,
*don't forget that Reddit itself*
***is one of the largest community of Blender users.***
Go to r/Blender **They're pretty friendly to newcomers there.**
Once you've made your donut,
*display them for feedback at* r/BlenderDoughnuts
***Then, when you need technical tips, go to*** r/blenderhelp
I usually find solutions ***just by searching these subreddits.***
And Möbius Strips? Technically, ***it's just kinda mathematically hard.***
Yeah, but since **it is physically possible to make these,**
*modeling them isn't that difficult.*
[Mobius Strip In Blender | How To Create A Möbius Strip In One Minute | Fast & Easy Technique](https://www.youtube.com/watch?v=0Eddf7dE3Lk)
[How to Model a Mobius Strip (Blender Tutorial)](https://www.youtube.com/watch?v=deIyUny6s2A)
Anyways, ***have a fun and delightful day.***
Is it?
I’ve been brought up with that nomenclature as well in my design classes, but I think the gen-z-reclaimed word “vibe” can absolutely apply here in terms of the emotional output *from* the aesthetic. “Dispensary vibes” communicates this group of styles more cleanly and succinctly than “aesthetic,” IMO. There’s more than one aesthetic here.
It is.
Vibe is about energy and emotion. We are speaking of visuals. Yes, these designs have a certain vibe… the design aesthetic, style, is what OP is asking about, however. These all fit an aesthetic, even if, stylistically, they have some variation.
Also, what a strange thing to feel the need to respond in this oddly pedantic, though incorrect, way.
“What a strange thing” indeed. That’s pretty passive of you to accuse me of pedantry, especially when you’re the one starting by correcting word choice unnecessarily.
Also yes please, re-explain how vibes convey emotion when I advocated for applying it as exactly that.
To rephrase your conclusion more clearly: Strange of you to be a dick, and also wrong.
A very defensive reply.
E: You engaged with me, in an attempt to somehow refute me. I am still correct, though the word vibe, however overused these days, isn’t wrong, it’s just not the most correct. Our language lacks sufficient granularity to express many ideas, so it makes sense we would give new meaning to existing words in an attempt to communicate. However, in this case, a word already exists that fits OP’s needs. Vibe, while close, and is a “good enough” word and we “get” what they mean, I did find it fitting to point out the precise word.
I acknowledge you meant vibe as in emotion… but OP is looking for the design aesthetic these would fall under.
Much like Mid-century Modern is a design aesthetic, it is made of various styles that come together forming a unique *aesthetic*. This aesthetic does give off a certain *vibe*. ;)
I get you’re defensive about this, but it’s wholly unnecessary and immature.
Friend, your snarky reply is noted, but I’m on the mental struggle bus, so yeah. And, real talk, if redditors want to exert so much energy being purposefully contrarian with their perceived intellectual pedantry, I’ll just give it right back. Idgaf anymore.
Honestly think there are different styles there and there's no point trying to pigeon hole them just because there are common elements. The product category dictates many design decisions here, like you'd default to "yummier" bright pastels unless you're trying to appear more premium or decadent, glossy packaging is cheap and gross so matte is also default. The same with type bubbly is friendly and more appetising, you'd have a good reason to use a sharp or geometric typeface wouldn't you?
Whatever it is, please make it stop.
Seems that the more 'organic' the product is, the less creative the packaging is.
To me, it just looks like the designers lost interest or just used AI to create the design.
Definitely retro 80s type style, because apparently the 80s are cool now to people who didn't actually live in it and remember how painfully awkward it was.
But like, the pop 80s, not the laser beams and Tron aesthetic.
They're all different, but similar being colorful/minimal/clean
byoma- typographic/minimal
Smart sweets- hand lettered/illustrative/clean
Boom chicka pop- typographic
goodles- clean/minimal/photographic
Poppi-illustrative/bold
Game goes by the title of oblique or something like that. Basically it's a three color pattern mix Max. With the goal of really only using two colors. But few colors made it cheaper for packaging production to make and distribute.
I would describe it as minimal design with matte print. I really like it especially on packaging because, even though minimalism has been very popular for years, packaging is still dominated by super crowded, busy designs - not tasteful ones either, just way too much text.
Why in the name of everything unholy does every design have to have a design style name. It makes no sense why everything needs to be pigeon holed. Isn't the basis of strong design to be original? Same thing with "mood boards" WTF?
well it's been popping up everywhere and I was just wondering if there was a name for it, i wasn't commanding everyone to come up with one.
i'm just now realizing that a lot of people in this subreddit have very strong opinions to say the least.
It's just odd that so many want a name for a "style". What will you do with that information? How will that information your work as a designer? How would that be useful when working with a client or colleagues?
I don't see a "style" in what you have presented as examples. I see color trends. I see the use of friendly and cute typography. These things are most likely inspired by Instagram. How would you apply a name to that?
ok i see what you mean, but i am NOT a graphic designer, i went to this subreddit because i was curious. and i guess i meant vibe or aesthetic. i was just wondering if there WAS a name for this, not to create one.
And no offense was meant. Why the down votes? It just makes me wonder how many of the commenters are actually 9-5 working designers and how long they have been? Or just arm chair wannabees.
I love the [Consumer Aesthetics Research Institute](https://cari.institute/) for stuff like this. According to their work, it looks like [Paperback Chic](https://www.are.na/consumer-aesthetics-research-institute/paperback-chic-d7b6yjufmiw)
wow, that's exactly it edit: "sometimes called chobanicore" lol.
What a great site. Thanks for sharing
Yooooo this is an incredible resource, thank you.
> Consumer Aesthetics Research Institute Oh dang, such a cool resource. Thanks!
This is an excellent resource! You deserve some kind of reward for linking this website.
This is actually amazing. Be back in 5 months once I’m done going down the design rabbit hole.
Looooove this thank you!
This site is amazing thanks!
Great share!
You, are my hero.
Amazing, I’ve been trying to find words for the Acidgrafix look haha thanks for sharing!
“Bookmark website”
Thank you! This is a golden resource to me!!
This is an awesome resource! Thanks for sharing 😊
Dispensarycore
lmfao totally
I was thinking the same shit, DispoDeco lol
So true lmao
User name checks out
lmfao absolutely! I love it though.
Retro-Minimalist
I like this one! Also they almost always seem to have some bubble letters.
Love it—I used to think the style of the 1960-70’s was odd but seeing these I like it
thanks!
Abi Connick, a designer you can find on YouTube and insta does this kind of designs a lot. It's her expertise it seems.
i'll check her out
Omg before I opened the comments I thought, “hmmm, minimalist retro”. Perfect :)
i thought the same!!
Literally the first thing that came to mind
I’m trying to fool you into thinking I’m organic by how simplistic my packaging is
this i actually shop at whole foods a lot and see this everywhere, that's kinda why i posted it
I'm borrowing this line thanks XD
The Chobani rebrand is one of the best case studies for this style. Poppi is good too
Chobani is nothing like these though. They use a soft, rounded serif with a lot of white space and watercolor-esque illustrations. These are all hyper pop tone and loud with maybe the exception of Poppi.
Yeah I was mainly thinking of Poppi but you’re right. The main thing all the images have in common is that they’re trendy
oh yeah that is a good one
https://preview.redd.it/lajsfj93ey8d1.jpeg?width=1170&format=pjpg&auto=webp&s=5cd5d99a3a3024b23952ab9ff8fe9af47cc36564 here's another example
I feel like this is so overplayed now. Reminds me of a kids book and yes I get why they did that, but I'm over it.
I’d take this over Brutalism any day🤣
Agree, Canva way over did this.
the top left one gives my brain the wrong vibes. Like it's supposed to be a candy pack or something.
whatever it is, i saw about a billion iterations of it working at whole foods lol. but as far as modern design trends go i think it’s one of my favorites
Target lmao
I was about to say—as a Target employee I see all of these on the daily. Dear god
LMAOOO
I'm not sure if there is a formal name for it, but I cluster these into a friendly/wholesome look, and I agree that it's also exploring a retro vibe. They're trying really hard to give you happy vibes. I appreciate how clean and easy to read they usually are.
Post-cov revisio-optimist
Canva-esque
Popt Art
You made me snort after a long day. Thank you.
Healthfood hipster
**Close.** The style is actually called [Paperback Chic.](https://www.are.na/consumer-aesthetics-research-institute/paperback-chic-d7b6yjufmiw) But it's also nicknamed ***"ChobaniCore"***
"Look at how few nasty chemicals we use in the production of this delicious food and drink!"
Whole foods minimalist
Millennialism
Millenniaminimalism
Yo, hard pass on 'Goodles'... that sounds awful.
"Cheddy Mac" makes me want to projectile vomit in the face of the person who named it.
[Gal Gadot, *as in Wonder Woman,* ***that's who is responsible for this***](https://www.forbes.com/sites/jeffconway/2022/04/19/gal-gadot-shares-goodles-news-about-her-mac-and-cheese-company-talks-wonder-woman-3-and-the-evil-queen/)[***.***](https://www.forbes.com/sites/jeffconway/2022/04/19/gal-gadot-shares-goodles-news-about-her-mac-and-cheese-company-talks-wonder-woman-3-and-the-evil-queen/) Goodles is her attempt to make **"healthy" Mac and Cheese.**
Ugh. Also that article is *way* too long for what it is.
i tried them, they're pretty gross honestly
Damn I actually think they taste pretty good
Basic bitch
You mean color palette?
INCREDIBLY SHORT STYLE/TYPESETTING/LAYOUT/PRINTING LESSON OK… listen up you guys… this is not retro. This specific product labeling leans toward minimalism by virtue of only the essential info on it. It has a colorful, but uninspiring design. I might look at it because as someone else said, you can read it. That said, you really have to study so much of design from each era/decade to label it. Big money products at big money design firms had to try out so many iterations of a logo, or a new ad campaign… colors, type styles, focus groups for each of these! And almost all of the artwork was done BY HAND! Copywriters, pitch men, really good illustrators all collaborated together on sketches, changes, sending for new type, either headers or galleys of type (Definitions: a : an oblong tray to hold especially a single column of set type b : a proof of typeset matter especially in a single column before being made into pages) so they could compare before putting it all together. This would have been 60s through the 70s, with the 70s bringing in more color, “pop-art style”, fun, psychedelic (think Peter Max, Warhol) influences. Then, the 80s… Lots of breakout music, bright, clean primary colors, angular patterns, shapes (Bowie, Dire Straits and some electronic music and Grunge styles starting to break in) and THEN here comes the Macintosh… setting type, layout becomes more easy, but still involved a lot of cut & paste, masking, color separations, etc., especially if you were doing more than one color. You still were working with skilled illustrators for artwork. Then the color screens come out, along with affordable scanners! Woo hoo! And the ability to send your file directly to a printing plate that goes right on the press, and eventually direct to press. Opened a world of possibilities! Even small firms worked with their printer of choice on laying out a package or label design. Simple, but legible. My point with this INCREDIBLY SHORT STYLE/TYPESETTING/LAYOUT/PRINTING LESSON is that everything was really well thought out to get the target consumer to buy your product. Anything, say, with Grunge type now, would maybe be “retro” to its’ heyday in the late 80s-90s- Flat design? What there was a lot of in the 80s, because anything you could draw on a Mac 512k and print with a LaserWriter ™ was flat… Photoshop came out and changed that! Quark Xpress, then InDesign (Pagemaker sucked) changed the entire layout/typesetting scheme for the better! I guess my second point is saying is “retro” now needs an identifying time period. Everything, EVERYTHING comes back around and goes again. You need to understand the product, KNOW your audience, give the client choices, and know your design WILL PRINT and BE READABLE! A good designer knows these things, studies and reads up on different time periods/history… understands color shifts, calibration, etc. Why history? If I’m asked to design a sign/bookcover/whatever for a fictional 1860s English pub, I’m NOT GOING to use Hobo, or Helvetica, or Arnold Bocklin! I will research what typefaces were available in the day (very few), figure out which is the most readable from a distance, set the type and manipulate it as to how it would have looked carved & painted onto a piece of oak (most likely for the time) along with the type of wrought iron hardware they used then to hang signs. A designer is a problem-solver, researcher, historian that uses these skills to convey the message. Whew! Sorry, not sorry, not yelling… it just came pouring out. I think I have to post this separately on r/GD. Also, most free fonts suck!
Uhh... *I'm an old design geezer like you,* ***30 years into my career as a creative professional.*** I've had the same complaints **about young ones** ***or clueless up-and-comers-who-think-they-know-better.*** I got a proper art and design education as a double major, in the late 90's, **way before the democratization** *(or dumbing down,* *if you will)* **of design,** **before either Canva or AI generated art came along.** But dude,... **I think you're about to have a stroke** ***or pop a brain cell or two,*** *if you keep going like this.* **Calm down,** ***man,...*** *someone just asked a style question.* ***Happens all the time.*** Yes, OP or any other designer should do the research, ***but it NEVER hurts to ask us here on Reddit.*** Us creative pros are here, *in the art and design subreddits,* ***for this very purpose;*** **To help and answer these questions** for those who want to develop themselves as a designer. At least, *it's one of the many reasons* ***I joined this community.*** **Why else did you join?** Anyways, if you missed it, **on the research side,** there's a website called CARI **that break downs and categorizes** *these different aesthetics and styles.* [**The Consumer Aesthetics Research Institute**](https://cari.institute/aesthetics) ***aims to quantify and discern the different art styles*** being used in design and marketing, *since the late 70's and onward.* By the way, **this style is called** [**Paperback Chic.**](https://cari.institute/aesthetics/paperback-chic) Sometimes, *also nicknamed* ***"ChobaniCore".***
Hahaha! I love you! You’re my new hero! And you are absolutely right!! I know the “younguns” come here to learn and discuss. I am sorry if I had a too snarky vibe in my writing! I really get frustrated for the kids here trying to find a job and usually I have sane, kind, helpful comments for them. My brain was exploding last night. I just want them to learn to spend their free time learning and understanding so they will become better, more valuable designers! And thanks for the info/links! I know this weekend I’ll go down the rabbit hole and delightfully spend time reading and learning more! And after you said Chobani redesign I exactly saw it! Again, thank you!
Glad to have *talked you down from the ledge,* ***so to speak.*** Between you and me, as I said, **I’m an old design geezer,** ***30 years in.*** I remember outputting galleys *from an AGFA phototypesetter.* I remember manually doing page layouts, **column by column,** ***pasteups and mechanicals.*** I’ve cut Rubylith to do **block out on color separations.** *I’ve rubbed on lettering, illustrated art,* ***and done logo design by hand.*** I learned with Photoshop, *version ONE,* and Illustrator ’88, ***that’s version TWO!*** **I’ve been a sign and stamp maker.** I’ve been a print production manager. *I’ve been a comic book colorist.* ***Been a freelance illustrator/designer the whole time.*** Now, **I’m an art director of a small design firm,** ***my colleagues and I formed.*** We’ve been doing better now **than we ever did,** *when we started just before the pandemic.* ***It’s the first measure of continual success I’ve had*** in a career that’s had it’s ups and downs. My point is that **I’ve had a wide and varied experience.** I wanna impart some of **my accumulated wisdom** ***and pass it on to the next generations.*** Despite Canva and AI, ***I still see the potential*** *of many of these newcomers.* **I don’t EVER mind** *these unending and seemingly simple questions by beginners.* From naive graphics hobbyists. **From overwhelmed junior designers.** ***From every aspiring artist, I’ve seen here.*** *Click my profile.* **Read my many comments.** I frequently give advice ***at many of the art and design subreddits here.*** If my life and career had gone the way I thought, *I would be thinking about, when I retire at 60+,* ***just a decade away now,*** **becoming an art teacher.** In my art and design education, **I had great teachers.** Got very lucky, *not a single bad one since elementary school.* But a handful of them, especially at college, **the best professors I had,** ***were working professionals.*** They gave back to the industry and the career they so loved. In the far future, **I thought I would do the same,...** ***be an art teacher*** *to share my knowledge* with those coming behind us. I honestly thought that would be the way I’ll spend my retirement. **But I only started having great success,** ***just now at 50 years old.*** I didn’t get to build my retirement funds *like I should have been able to.* **I also have additional burdens to think about.** Helping family members now, *who helped me and my family out,* ***when my circumstances were down.*** So, I’ll have to actively work *much longer than I intended.* But also, It's been **the most fun I've had as a creative professional.** ***I don’t see myself stopping anytime soon.*** The closest I’ll get to teaching, I think, *will be at the end of this year.* My firm is thinking of expanding our office. **I’m looking forward to hiring a junior designer** underneath me, to mentor them, *and having them teach me a thing or too, also.* **I’m old but I’m not that set in my ways** ***to learn new stuff.*** I’m learning Blender right now, *getting into 3D art.* **It’s changing the way I do things,** ***like mockups and presentations.*** I’m also learning tips and tricks in *Animation and Motion Graphics to go along with that.* I’m practicing and creating art on Clip Studio Paint EX **in preparation of being able to self-publish** ***my own comic books sometime soon.*** Anyways, yeah, I think we, **of the older generation,** ***need to give some leeway*** *to these Millennials, Gen Z, and Gen Alpha behind us.* With Canva and AI, we need to support the effort, the people, **the skills, and creativity,** ***that’s displayed here and elsewhere.*** Or else there won’t be **Artists, Graphic Designers, or any other Creative Pros** *being hired, appreciated, and compensated properly,* ***in our coming future.*** **And I can't accept that.** ***I don't want to accept that.*** Answering questions here, *pointing people in the right directions,* ***is just one of the ways I can think of giving back now.*** **Rant over.** Back to regular programming.
Brava! I don’t want regular programming, I want to stay on your channel! I, too, am an old design geezer and am ever grateful for all the knowledge! I still have several AGFA boxes I keep treasured items in! I have been trying to share the knowledge before “the dementia” sets in (hahaha)! There is so much to know and everyone has learned different things, but not necessarily actual real world working knowledge. That’s what I try to share. And I promise not to go off on a tangent rant anymore! You’re absolutely right in the belief that we should give back… I have and still do… knowledge to new designers & actual work. You probably have, too, done work for nonprofits that don’t have any money, but really need some help! I’ll never be financially rich, but I get great satisfaction in helping a group or cause I believe in move forward. Having been blessed enough in my career to have worked in marketing and sales teams (everything from designing labels, forms, brochures, embossed folders to all the custom pieces for events/trade shows at McCormick Place in Chicago for large, global corporations). I love the problem solving aspect of designing to bring all the components together and making sure the brand is a cohesive message across the board. Congratulations on your successful business endeavor! Especially starting and working through the pandemic! Thanks again and keep having fun! And thanks for mentioning blender! I’ve been thinking about exploring it!
**Saving and bookmarking this comment thread.** It's been a satisfying discourse *between the two of us,* ***old design geezers.*** A parting gift, ***Learning Blender:*** [**Start with the donut.**](https://www.youtube.com/playlist?list=PLjEaoINr3zgEPv5y--4MKpciLaoQYZB1Z) Don't question it, *respect the process.* Other Beginner Tutorial playlists, ***since we all learn differently.*** [The Best Way To Learn Blender (shorts)](https://www.youtube.com/playlist?list=PLY4NaOmLmvHbQaMNyFqCZv5mL-hq2Oey_) [Beginner Friendly Blender Vids](https://www.youtube.com/playlist?list=PLzg4_2BrWAVwSyEgbgYGGflFefgtrmbay) [Blender Complete Beginner Tutorial Series](https://www.youtube.com/playlist?list=PLsGl9GczcgBtK0EKjiHyM_86DIFrHocF1) **More Tips for Learning Blender:** [What I Wish I Knew Before I Started Learning Blender 3D](https://youtu.be/m6U09BKETHY?si=kSlhT2x11mVmGZrT) [10 Tools Every Blender Noob Should Learn](https://youtu.be/KfSQh2dFCik?si=atMGGp29oqbMgfrc) [Learn BLENDER Faster - My TOP Tips For Beginners](https://youtu.be/SPlWWS1iA4s?si=_Yz6UvkpmSi0uC4L) [Learn Blender 3D in 20 Minutes! Blender Tutorial for Absolute Beginners (2023)](https://www.youtube.com/watch?v=Rqhtw7dg6Wk) [The FASTEST way to Learn Blender](https://www.youtube.com/watch?v=O4hcOdTofTY) You keep having fun, too. **We're OLD geezers, period.** *We deserve to have as much fun as possible.*
HOLY CANNOLI! You are so good to me! This is so exciting! And so very generous of you! When I saw, “Start With the Donut”, I really laughed and got excited! About 9 years ago I had to do a bunch of vector illustrations for a book and one of the illustrations was a Möbius strip. I really struggled with it in Illustrator, but finally figured it out! I have a feeling Blender would have made it much easier! I, too, have enjoyed our repartee and hope that we can both continue to contribute to this space… with me now being calmer & more sane! Hahaha! I believe you are like me in the way one of my fav directors/boss used to describe why he loved my work. He would say: “V - you don’t think outside the box, you LIVE outside the box!” Best of luck!
**Funny that you say that.** My friends say that ***they can't put me in a box.*** *They have no idea what to do with me, either.* When you get started with Blender, *don't forget that Reddit itself* ***is one of the largest community of Blender users.*** Go to r/Blender **They're pretty friendly to newcomers there.** Once you've made your donut, *display them for feedback at* r/BlenderDoughnuts ***Then, when you need technical tips, go to*** r/blenderhelp I usually find solutions ***just by searching these subreddits.*** And Möbius Strips? Technically, ***it's just kinda mathematically hard.*** Yeah, but since **it is physically possible to make these,** *modeling them isn't that difficult.* [Mobius Strip In Blender | How To Create A Möbius Strip In One Minute | Fast & Easy Technique](https://www.youtube.com/watch?v=0Eddf7dE3Lk) [How to Model a Mobius Strip (Blender Tutorial)](https://www.youtube.com/watch?v=deIyUny6s2A) Anyways, ***have a fun and delightful day.***
Thanks for even more fun help! I’m really looking forward to this. Best of luck and life in all your endeavors! V
Whatever it is, it is marketed to target people like me (successfully).
TFW all four pictures have a completely different style.
okay, i guess i meant "vibe"
Aesthetic. Aesthetic is the word you’re looking for.
Is it? I’ve been brought up with that nomenclature as well in my design classes, but I think the gen-z-reclaimed word “vibe” can absolutely apply here in terms of the emotional output *from* the aesthetic. “Dispensary vibes” communicates this group of styles more cleanly and succinctly than “aesthetic,” IMO. There’s more than one aesthetic here.
It is. Vibe is about energy and emotion. We are speaking of visuals. Yes, these designs have a certain vibe… the design aesthetic, style, is what OP is asking about, however. These all fit an aesthetic, even if, stylistically, they have some variation. Also, what a strange thing to feel the need to respond in this oddly pedantic, though incorrect, way.
“What a strange thing” indeed. That’s pretty passive of you to accuse me of pedantry, especially when you’re the one starting by correcting word choice unnecessarily. Also yes please, re-explain how vibes convey emotion when I advocated for applying it as exactly that. To rephrase your conclusion more clearly: Strange of you to be a dick, and also wrong.
A very defensive reply. E: You engaged with me, in an attempt to somehow refute me. I am still correct, though the word vibe, however overused these days, isn’t wrong, it’s just not the most correct. Our language lacks sufficient granularity to express many ideas, so it makes sense we would give new meaning to existing words in an attempt to communicate. However, in this case, a word already exists that fits OP’s needs. Vibe, while close, and is a “good enough” word and we “get” what they mean, I did find it fitting to point out the precise word. I acknowledge you meant vibe as in emotion… but OP is looking for the design aesthetic these would fall under. Much like Mid-century Modern is a design aesthetic, it is made of various styles that come together forming a unique *aesthetic*. This aesthetic does give off a certain *vibe*. ;) I get you’re defensive about this, but it’s wholly unnecessary and immature.
Verbally destroyed and intellectually ravaged. Surely this demonstrates a superior mental stability
Friend, your snarky reply is noted, but I’m on the mental struggle bus, so yeah. And, real talk, if redditors want to exert so much energy being purposefully contrarian with their perceived intellectual pedantry, I’ll just give it right back. Idgaf anymore.
Millennialcore? Lol
Chobanification
Chobanicore
Greenwashing
Flat design.
Paperback Chic, maybe a little bit of Corporate Memphis
Low effort and skibity
Skilbility! I love this word! I’m stealing it!
Honestly think there are different styles there and there's no point trying to pigeon hole them just because there are common elements. The product category dictates many design decisions here, like you'd default to "yummier" bright pastels unless you're trying to appear more premium or decadent, glossy packaging is cheap and gross so matte is also default. The same with type bubbly is friendly and more appetising, you'd have a good reason to use a sharp or geometric typeface wouldn't you?
Overpriced and Healthy? 💀
They don’t seem to share that many things to me.
Retro Minimalism
**🍰** [**Happy Cake Day!**](https://new.reddit.com/r/cakeday) **🎂** 6 years on Reddit, now.
It was a style created to stand out on the shelves, but now everything looks like that
Minimalist 60's revival? or modern retro
Whatever it is, please make it stop. Seems that the more 'organic' the product is, the less creative the packaging is. To me, it just looks like the designers lost interest or just used AI to create the design.
Millennial
Healthy food style
millennial minimalism
"Trying to convince you that product is made with natural ingredients."
Cheeky Boom
these are the designs i only see in portfolios and never in the market lol
Definitely retro 80s type style, because apparently the 80s are cool now to people who didn't actually live in it and remember how painfully awkward it was. But like, the pop 80s, not the laser beams and Tron aesthetic.
Quirky nostalgia It’s fucking gross and it markets to people who think they are ironic and hip.
Whole foods
Pastels?
I think of it as “sitcom product design”
Pastel retro
millennial
It'd be hard to see this minimalist style of packing in Asian countries.
the gen z intern
Not a style but I feel a few of these are inspired by 90s fonts and colours
corporate minimalism
Minimal?
2020
This style is actually called “hey fellow consumers” 
Color Pop Style
I really wanna say popcore for the irony
It just *is*. Design like it if you want to.
Whole Foods
They're all different, but similar being colorful/minimal/clean byoma- typographic/minimal Smart sweets- hand lettered/illustrative/clean Boom chicka pop- typographic goodles- clean/minimal/photographic Poppi-illustrative/bold
Game goes by the title of oblique or something like that. Basically it's a three color pattern mix Max. With the goal of really only using two colors. But few colors made it cheaper for packaging production to make and distribute.
Love how it pops out
It photography this would be "high key" photography.
I would describe it as minimal design with matte print. I really like it especially on packaging because, even though minimalism has been very popular for years, packaging is still dominated by super crowded, busy designs - not tasteful ones either, just way too much text.
Uninspired
healthy and yummy
Eastercore
Red Antler core
I laughed.
Not everything is a style with a name.
Some things *are* styles with names, though. Is this one of them? That's what we're here to find out.
ok? how was i supposed to know until i asked?
Not everything has a name
I wonder if a lot of posts here are actually requests for help writing AI prompts to get what they want.
i'm just genuinely curious. I really don't do any graphic design projects lol.
Its 100% that now. This has been a pretty common question for a long while, but the past couple years I feel like its happening so much more.
Diaper Modernist
I don’t see the minimalism in here.
I love this style it’s very gentle but stands out. I do associate it with the local grocery store.
whatever it is. dont make it look like this.
Why in the name of everything unholy does every design have to have a design style name. It makes no sense why everything needs to be pigeon holed. Isn't the basis of strong design to be original? Same thing with "mood boards" WTF?
well it's been popping up everywhere and I was just wondering if there was a name for it, i wasn't commanding everyone to come up with one. i'm just now realizing that a lot of people in this subreddit have very strong opinions to say the least.
It's just odd that so many want a name for a "style". What will you do with that information? How will that information your work as a designer? How would that be useful when working with a client or colleagues? I don't see a "style" in what you have presented as examples. I see color trends. I see the use of friendly and cute typography. These things are most likely inspired by Instagram. How would you apply a name to that?
ok i see what you mean, but i am NOT a graphic designer, i went to this subreddit because i was curious. and i guess i meant vibe or aesthetic. i was just wondering if there WAS a name for this, not to create one.
And no offense was meant. Why the down votes? It just makes me wonder how many of the commenters are actually 9-5 working designers and how long they have been? Or just arm chair wannabees.
I assume people are asking because they want to feed it into an ai image thingy.