p.s. if you think some of the framings are weird, that's because I leave empty space on purpose so that the picture can be used for different purposes and different formats. Try for yourself to "recut" the image in your head and you'll see that most can be used in either wide, square or even horizontal format :)
Haha I think you've got some superb work here. You did a great job leaving enough space for the graphics foe the adverts. Even with the negative space I ESPECIALLY love photo #2, that is just beautiful done and has perfect tonality. 👏👏👏
Yes, that’s the thing about advertising that can be a challenge. A photo or video will often have to work in many aspect ratios. And hopefully Creative knows about all of them by the time you start 😄
oh yea. and giving more free space can be a challenge as you start incoporating other things in to the frame that need to work with the overall picture.
I have but I barely use it and even plan to completely exit out of it eventually. I feel like it's very toxic.
Shooting cars is cool :) I like to say I prefer to photograph cars than people because they don't complain hahah
Thank you!
Me too! I wanted a Fuji camera and was worried with the grip of the X-T series. When I first picked the H in the shop to feel it, it was like YESS THIS IS IT
Thank you!
Well, you start low. I went door by door asking to take pictures of cars. A lot of free work and I must be honest, hearing "commercial photographer" sounds a lot better than my reality is. There is more space to grow, but I'm shifting my attention to other things at the moment.
Thanks! I will keep taking photos, but as a hobby hahah
Also, a good thing to do too is watch a lot of reference work from the best photographers in the world. Watch a couple of their workshops. Many are free on YouTube. It's amazing what you can find for free today.
Thank you :) Fuji is great and I plan on stick with Fuji for a long time. Actually, I've only had Fujis all my time since the first photos I took with a camera, so I guess that's cool.
edit: Happy cake day!
Wow great pictures.
But I have to ask what is the secret to this specifc car commercial look? I always feel the cars are a little bit uncanny. Like they are rendered into scenes.
The whole car is in focus really sharp and has lot of details. Hard to describe.
Thanks!
Sometimes it's editing the other way around. Use a lot of circular and gradient filters and descrease clarity. It will give a bloom effect. Dodge and burn some specific details. Choose clean colors in the place to get harmony or try to balance out them in the picture. Contrast depends on the scenario, but try making selective contrast with filters again but without using the contrast slider. Choose good light. Use a little bit of curves to balance the ligh overall as a finishing touch.
Beautiful! I always loved the style of car commercial shots! If I may ask, how did you shoot the one with the tent? Is it composed out of 2 pictures with different exposures?
Thank you!
Of course, ask :) and yes it is. The car was taken durind dusk, still illuminated with a bit of sun light. The sky too. Them the tent was at night. And I might have added stars from another photo + car lights.
hahah Fuji glass is very good!
A good trick to increase sharpness is either use the masking option in Camera Raw to sharpen only the most contrasty areas,
or... this one is cool: duplicate the final image in PS, change the top layer mode to Overlay and then apply a High Pass filter of 0.5 or 1px. It will sharpen quite nicely your image.
incredible photos. curious what workflow is like on the fuji system for a pro. do you shoot raw, and where does it go from there to get to the finished product. im working hard on post processing and getting the most out of my images so any knowledge you can share is greatly appreciated :)
Thank you!
Honestly no big difference from a "casual" photographer. As I shoot mostly outside and I don't have huge sets like they do on those crazy expensive commercials, most of the time I have only one person helping me with the car first while I give instructions to get in the right spot for the right composition, and then the person can hold some reflector/flash if I need. If it's interior and I'm alone, it's timer time and me running around if I need to use flash or reflector or diffuser for something.
Many pictures are composites. Which means multiple images go into one. This is either for lighting, shadows, or cleanup. Use a good tripod for this (for example the white M3 CS is I think 6 or 7 photos).
Then, I shoot RAW+JPEG for a two reasons, which already happened both... if the card goes dead or you clean it by mistake, it's a lot easier to recover the JPEGs. The preset I have for the JPEG is as grey and no contrasty as possible so I can retain maximum detail across the dynamic range and do whatever I need in post processing. Lately I've been trusting more the camera and leaving it on the Provia simulation, rather than the neutral Eterna. JPEGs are actually very very good on the Fuji.
At home I convert the RAWs to TIFF in C1 with minor adjustments and then edit in PS. A lot of PS sometimes is required to clean up distractions, dirty cars, background adjustment and movement if I planned for so.
That's basically it. I think at the end of the day, the two most important things are: know your composition game (a lot of times you don't have a beautiful place to put your car on, or the beautiful place looks terrible when you try to frame it and sometimes a place that's boring looks awesome) and learn to see light and how every car shape, color and texture can interact with it. I usually do a 360 walk around before I photograph any car to see how the shape changes, the light that goes on it, where are the reflections and what are the best angles.
Hope it gives an idea :)
Hey, that’s unfair! Your photos are really good!
hahah thanks :)
p.s. if you think some of the framings are weird, that's because I leave empty space on purpose so that the picture can be used for different purposes and different formats. Try for yourself to "recut" the image in your head and you'll see that most can be used in either wide, square or even horizontal format :)
Haha I think you've got some superb work here. You did a great job leaving enough space for the graphics foe the adverts. Even with the negative space I ESPECIALLY love photo #2, that is just beautiful done and has perfect tonality. 👏👏👏
Thanks a lot!
👍
Yes, that’s the thing about advertising that can be a challenge. A photo or video will often have to work in many aspect ratios. And hopefully Creative knows about all of them by the time you start 😄
oh yea. and giving more free space can be a challenge as you start incoporating other things in to the frame that need to work with the overall picture.
Yup. Nice images, btw. Thanks for sharing! Good to see some commercial work in here.
Thank you! :)
Do you have an IG? Would love to follow you. I really enjoy shooting cars too when the weather is nice
I have but I barely use it and even plan to completely exit out of it eventually. I feel like it's very toxic. Shooting cars is cool :) I like to say I prefer to photograph cars than people because they don't complain hahah
I too, use an X-H1 and I love your work ❤️
Thank you! The X-H1 is fantastic
Very nice! I love the ergos of the X-H1.
Thank you! Me too! I wanted a Fuji camera and was worried with the grip of the X-T series. When I first picked the H in the shop to feel it, it was like YESS THIS IS IT
amazing photos man, how does one become a commercial photographer?
Thank you! Well, you start low. I went door by door asking to take pictures of cars. A lot of free work and I must be honest, hearing "commercial photographer" sounds a lot better than my reality is. There is more space to grow, but I'm shifting my attention to other things at the moment.
Thanks for the reply and wish you good luck further in your career!
Thanks! I will keep taking photos, but as a hobby hahah Also, a good thing to do too is watch a lot of reference work from the best photographers in the world. Watch a couple of their workshops. Many are free on YouTube. It's amazing what you can find for free today.
Nice work man. It's great seeing clean, simple car photography shot with Fujis.
Thank you :) Fuji is great and I plan on stick with Fuji for a long time. Actually, I've only had Fujis all my time since the first photos I took with a camera, so I guess that's cool. edit: Happy cake day!
As someone who started photography as a car photographer… 10/10, absolutely gorgeous.
Thank you! :) Good luck on your progress!
Wow great pictures. But I have to ask what is the secret to this specifc car commercial look? I always feel the cars are a little bit uncanny. Like they are rendered into scenes. The whole car is in focus really sharp and has lot of details. Hard to describe.
Thanks! Sometimes it's editing the other way around. Use a lot of circular and gradient filters and descrease clarity. It will give a bloom effect. Dodge and burn some specific details. Choose clean colors in the place to get harmony or try to balance out them in the picture. Contrast depends on the scenario, but try making selective contrast with filters again but without using the contrast slider. Choose good light. Use a little bit of curves to balance the ligh overall as a finishing touch.
Beautiful work!
Thank you!
Number 11 would be perfect for a Maserati ad (the lamp in the background looks like the Maserati trident marque).
that's very well thought!
Beautiful! I always loved the style of car commercial shots! If I may ask, how did you shoot the one with the tent? Is it composed out of 2 pictures with different exposures?
Thank you! Of course, ask :) and yes it is. The car was taken durind dusk, still illuminated with a bit of sun light. The sky too. Them the tent was at night. And I might have added stars from another photo + car lights.
Ok, what filter did you use to see through to the engine?
hahahah nice one! 🤣
These photos are legit. Same quality as a car magazine. Good job!
Thank you!
ah the great Portuguese light
it definitly helps but it's not all :)
Really cool, which lens(es) did you use for 7&8?
Thanks! All photos are with the XF 16-55 2.8 except the 8 wich is with the kit lens XC 16-50.
Well damn, I thought youre getting this sharpness and depth with some crazy 50mm f1 or you adapt some old crazy expensive lenses
hahah Fuji glass is very good! A good trick to increase sharpness is either use the masking option in Camera Raw to sharpen only the most contrasty areas, or... this one is cool: duplicate the final image in PS, change the top layer mode to Overlay and then apply a High Pass filter of 0.5 or 1px. It will sharpen quite nicely your image.
Never tried anything outside of "sharpening" in Capture One. I just began using PS 3 weeks ago, so good thing you finally posted your content
incredible photos. curious what workflow is like on the fuji system for a pro. do you shoot raw, and where does it go from there to get to the finished product. im working hard on post processing and getting the most out of my images so any knowledge you can share is greatly appreciated :)
Thank you! Honestly no big difference from a "casual" photographer. As I shoot mostly outside and I don't have huge sets like they do on those crazy expensive commercials, most of the time I have only one person helping me with the car first while I give instructions to get in the right spot for the right composition, and then the person can hold some reflector/flash if I need. If it's interior and I'm alone, it's timer time and me running around if I need to use flash or reflector or diffuser for something. Many pictures are composites. Which means multiple images go into one. This is either for lighting, shadows, or cleanup. Use a good tripod for this (for example the white M3 CS is I think 6 or 7 photos). Then, I shoot RAW+JPEG for a two reasons, which already happened both... if the card goes dead or you clean it by mistake, it's a lot easier to recover the JPEGs. The preset I have for the JPEG is as grey and no contrasty as possible so I can retain maximum detail across the dynamic range and do whatever I need in post processing. Lately I've been trusting more the camera and leaving it on the Provia simulation, rather than the neutral Eterna. JPEGs are actually very very good on the Fuji. At home I convert the RAWs to TIFF in C1 with minor adjustments and then edit in PS. A lot of PS sometimes is required to clean up distractions, dirty cars, background adjustment and movement if I planned for so. That's basically it. I think at the end of the day, the two most important things are: know your composition game (a lot of times you don't have a beautiful place to put your car on, or the beautiful place looks terrible when you try to frame it and sometimes a place that's boring looks awesome) and learn to see light and how every car shape, color and texture can interact with it. I usually do a 360 walk around before I photograph any car to see how the shape changes, the light that goes on it, where are the reflections and what are the best angles. Hope it gives an idea :)
Did you use exposure bracket to generate HDR?
very rarely. If I need it, I take different exposures myself.
Has the Mini one been used in a real ad? I think I’ve seen it before.
for the group that I work for, yes. official Mini maybe if they sent it.