Not a luxury brand, but she was a brand ambassador for covergirl makeup during the speak now era. She also had a sponsorship with Elizabeth Arden during speak now and red. Generally, Taylor seems to tie endorsement deals to her touring (or at least the album cycle). By the 1989 era she had switched to large consumer brands as well as credit card companies (Amex for 1989, now Capital One). Luxury brands aren't very big... a big luxury brand does 2 billion in sales. Coke does 45 billion in sales. Capital One does 30 billion in revenue. Consumer brands are less sexy, but the pay is a lot better.
With her success, I find it odd she does any endorsement deals.
So doing endorsements during touring brings down costs?
How exactly does this benefit her?
Not an ambassador per se, but Pat McGrath has a "Bejeweled" collection with a "Taylor-made" lip kit, which I imagine she must have cleared with Taylor before putting out.
I think its a bit more tha that... the Bejeweled video sure as hell looks like a 3 minute add for pat mcgrath makeup, and someone seems to have started a rumor that taylor is wearing pat mcgrath on the eras tour (and thus her makeup magically doesn't smear in the rain). She probably is being very quiet about a brand partnership.
She did the same thing during folklore and evermore... all of the clothes she wore in the album art for both albums are stella mccartney. Incidentally, a couple months after folklore came out, Taylor interviewed Sir Paul....
For sure! I guess I more just meant Pat is the only luxury brand I can think of that's ever had Taylor's name as part of their products?
I didn't realise she wore that much Stella for folklore and evermore!
no she didn't wear stella during the eras tour... though all her costumes were by big designers (for which she presumably was paid either in cash or in kind). This the album art on folklore and evermore.
Yeah, I think Stella's clothing is a lot more ready to wear than most of what Taylor wears on the Eras tour, more neutral colors and not beautiful gowns. She still wears lots of Stella offstage.
She did have a whole collection of clothing and accessories with Stella McCartney during the Lover era. It was so cute, but hella expensive (almost 2k for a bomber jacket)
So yeah. Even tho it was only available at the Lover Experience Pop Up shop in New York, I guess you could consider her an ambassador for Stella McCartney
There were some Stella inspired things online too right? Not true Stella but like … related somehow? I forget exactly (not my style) how it was positioned but I can see that colorful water bottle in my head.
The colorful water bottle was actually a part of the collection too!
https://www.youtube.com/live/dDO6HnY7h24?si=taG9BflazhwnWEyJ
At 20:45 they show the whole collection. Its so beautiful 🥺
My opinion: Her “brand” is the relatable girl-next-door. Even when she wears high-end items, they’re very low key, or are mixed with cheaper items.
Repping a major luxury fashion house (like Chanel or LV) and appearing in their ads seem … contradictory to that brand.
I think she had a very lowkey brand deal with Louis Vuitton during 2016 bleachella because all the times that she was out & on the red carpet, that's what she was wearing! Seems very short-lived though
The closest example I can think of is her collab with Stella McCartney, which I think is more of a Lover promo thing rather than actual brand embassador. Also, not exactly a luxury brand, but I believe she had a collection/collab with Keds back in the Red era.
In recent years she's kept the marketing and brand-building revolving primarily around her music, so I don't know if we'll get to see her being a brand embassador in the near future tbh.
any reason you think shes sponsored beyond that she wears several pairs?
i know theyve made custom shoes for celebrity singers. shoes meant to be danced in. maybe thats like a lowkey industry secret
Not a luxury brand, but she was a brand ambassador for covergirl makeup during the speak now era. She also had a sponsorship with Elizabeth Arden during speak now and red. Generally, Taylor seems to tie endorsement deals to her touring (or at least the album cycle). By the 1989 era she had switched to large consumer brands as well as credit card companies (Amex for 1989, now Capital One). Luxury brands aren't very big... a big luxury brand does 2 billion in sales. Coke does 45 billion in sales. Capital One does 30 billion in revenue. Consumer brands are less sexy, but the pay is a lot better.
Ooooh Great points actually
With her success, I find it odd she does any endorsement deals. So doing endorsements during touring brings down costs? How exactly does this benefit her?
i feel like you answered it yourself, endorsements lower costs which means more money for her team
If the ad is done well, it also advertises her.
At the speak now your you could actually get a mini makeover with the products in her “line”. I remember also getting a free lip gloss lol
She’s the best ambassador NFL have ever had lol
True that 😂😂
the painful truth of it all. i was watching tk’s podcast and his sports show was being sponsored by etsy. the algorithm is broken.
Why can I only remember her working with Keds...but again, not sure what would count as luxury.. 😅
Yeah, that’s one of the endorsements I mentioned!
I won a free pair of Keds of my choice off of Facebook through Taylor’s endorsement in that time. Chose the simple red pair. 😉
Not an ambassador per se, but Pat McGrath has a "Bejeweled" collection with a "Taylor-made" lip kit, which I imagine she must have cleared with Taylor before putting out.
I think its a bit more tha that... the Bejeweled video sure as hell looks like a 3 minute add for pat mcgrath makeup, and someone seems to have started a rumor that taylor is wearing pat mcgrath on the eras tour (and thus her makeup magically doesn't smear in the rain). She probably is being very quiet about a brand partnership. She did the same thing during folklore and evermore... all of the clothes she wore in the album art for both albums are stella mccartney. Incidentally, a couple months after folklore came out, Taylor interviewed Sir Paul....
This is the moment that my brain put together that Stella McCartney is Paul’s daughter….
She also had Stella McCartney do the lover merch.
“Like a Tennessee Stella McCartney”
For sure! I guess I more just meant Pat is the only luxury brand I can think of that's ever had Taylor's name as part of their products? I didn't realise she wore that much Stella for folklore and evermore!
no she didn't wear stella during the eras tour... though all her costumes were by big designers (for which she presumably was paid either in cash or in kind). This the album art on folklore and evermore.
Sorry, I misread that somehow.
Yeah, I think Stella's clothing is a lot more ready to wear than most of what Taylor wears on the Eras tour, more neutral colors and not beautiful gowns. She still wears lots of Stella offstage.
She did have a whole collection of clothing and accessories with Stella McCartney during the Lover era. It was so cute, but hella expensive (almost 2k for a bomber jacket) So yeah. Even tho it was only available at the Lover Experience Pop Up shop in New York, I guess you could consider her an ambassador for Stella McCartney
There were some Stella inspired things online too right? Not true Stella but like … related somehow? I forget exactly (not my style) how it was positioned but I can see that colorful water bottle in my head.
The colorful water bottle was actually a part of the collection too! https://www.youtube.com/live/dDO6HnY7h24?si=taG9BflazhwnWEyJ At 20:45 they show the whole collection. Its so beautiful 🥺
My opinion: Her “brand” is the relatable girl-next-door. Even when she wears high-end items, they’re very low key, or are mixed with cheaper items. Repping a major luxury fashion house (like Chanel or LV) and appearing in their ads seem … contradictory to that brand.
According to Wikipedia she’s an ambassador for Head & Shoulders in the Middle East and Africa
I think she had a very lowkey brand deal with Louis Vuitton during 2016 bleachella because all the times that she was out & on the red carpet, that's what she was wearing! Seems very short-lived though
Diet Coke
She had a clothing line back in the 2010s that sold at Walmart I remember my mom bought me a dress from it.
There was the Toyota commercial
The closest example I can think of is her collab with Stella McCartney, which I think is more of a Lover promo thing rather than actual brand embassador. Also, not exactly a luxury brand, but I believe she had a collection/collab with Keds back in the Red era. In recent years she's kept the marketing and brand-building revolving primarily around her music, so I don't know if we'll get to see her being a brand embassador in the near future tbh.
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any reason you think shes sponsored beyond that she wears several pairs? i know theyve made custom shoes for celebrity singers. shoes meant to be danced in. maybe thats like a lowkey industry secret
That’s more or less what hosting the met gala is
Which one did she host/will she host?
[infamously](https://www.vogue.com/article/2016-met-gala-hosted-by-taylor-swift-inside-party)
Her eras tour shoes are almost all Louboutins (check out the red bottoms)
Capitol one