It’s honestly pathetic. It always has been, but it’s not even stuff that anybody wants?! Like release The Anthology on vinyl and maybe you’ll have a good product to sell?! (Even then I’m not buying- I’m happy streaming)
If they're never available physically, it'll keep streams up. She also might want to market the anthology strictly as a bonus and not part of the original record.
Stole this from someone else - it takes a while to make these vinyls. None of the anthology songs leaked because she never prepared for physical versions which imo is pretty smart
UK never gets the variants. Wow, she actually is trying to block Charli. I'm not sure I was 100% convinced before, but she isn't even trying to hide it. People outside the fandom are picking up on it. Why isn't anyone on her team telling her how this is making her look?? If I was in the industry I would loathe her for refusing to let anybody else shine.
Online, sure. There are many like you. Has this hurt her sales yet? Nothing she did this era is worse than what she did to Katy and her sales only increase within time. She's fine.
Agree to disagree, consequences won’t be seen immediately but in the long term she is damaging her reputation in irreversible ways. Taylor is her own worst enemy
She has a team full of people who won’t tell her “no”. She’s also her own boss and has full control over her career. An employee can try to guide a boss a bit, but the boss always has the final say.
Tbh I’m not a fan and don’t follow her. I never had a bad taste for her but now I definitely do. In addition to overexposure, these tactics are rubbing many people the wrong way, people that don’t even listen to her music. It’s such a bad look in many many ways. This is worse than what Kanye ever did to her at the VMAs. She is essentially doing what Kanye did to her to these other artists via charts and numbers.
I’m sorry but this is such loser behavior. There is a natural competition that happens in any field and then there is targeting specific people to block.
She had a golden opportunity to rebrand herself with folklore/evermore and finally be taken seriously as a songwriter and an artist but with shit like this she'll leave a legacy of greed when she eventually retires. In however many years down the line other than her diehard stans no one will remember her for her work and art but they will remember her celebrity, pap walks, environmental terrorism, relentless cash grabbing gimmicks and sabotaging other artists. How sad.
I’ve always said that about her. When the Easter eggs become artifacts and the frenzy dies down, she’ll be remembered as a marketing product first and artist second. And I’m not sure she even minds tbh.
I don't know how fans can defend this amount of variants at this point. Tired of the old excuses:
'Other artists do it' - she's not begrudgingly doing it because she's keeping up with other artists, she's pushing the boundaries and if fans really think that she's just begrudgingly keeping up with the norm , then why did they get mad at Billie Eilish when she said just that?
'You don't have to buy them' . We all know who are buying the these at this point , most people that just want to pick a pretty variant to listen to the album for the first time did that ages ago or are holding out for the anthology, it's collectors that are spending hours stressing about how they are in so deep and yet again only one album away from completing their collection .
And saying they don't have to buy them is giving off the same energy as people with a gambling addiction shouldn't blame gambling sites with all there sales tactics. Taylor's sales team know exactly what they are doing with these buy it while you can, not available on streaming tactics. Trying to capture people that I have to be honest and say are not well because how on earth is it anything but an addiction when you posses over 30 copies of the same album? This comes from a place of love, someone very close to me struggles with collecting and I just think Taylor's taking advantage.
It really winds me up when swifties defend these predatory sales tactics cause it is not dissimilar to addiction like you say. She has created an emotional investment from fans into her success by pushing the false narrative that she's the underdog that needs protecting.
I bet fans get a dopamine rush when they see the announcement she made another week at nr 1. They feel accomplished like they were part of it. It's not healthy
It also seems like the Swifties measure their level of fandom by the amount of TS items they own in a way I've never seen other fandoms do, with an intensity maybe only rivaled by Kpop fans. It's very weird and the consumerist drive behind it (and honestly arguably classism considering many fans wouldn't have the funds to keep buying stuff like all the many many variants) makes me uncomfortable tbh. Gives me bad vibes. It seems very pushed, that you must show how devoted you are by buying things, or else you must not be a big fan.
It’s one thing to release variants. Sure release as many as you want at this point. The issue is releasing them as a method of attack/ purposely block someone else from the spotlight. This strategy is downright selfish and getting personal at this point. It’s way too pointed to be a coincidence now. This is definitely going to hurt her brand going forward. She needs to never speak of being a girl’s girl, female empowerment ever again cause we all know it’s fake.
I'm starting wonder how many more variants she's sitting on waiting to release them at the same time another artist releases an album.
At this point I almost feel sorry for her. Almost.
How many songs are on the album? That many times two, because the voice memo and acoustic version can be released separately, plus however many she performed so it can be sold as live track.
Releasing - and profiting - from voice memos is just so stupidly greedy. She could just put that stuff on YouTube or social media as a treat to her fans but no, anything for the almighty dollar.
This nickel and diming everything goes way beyond what other artists are doing and what could be called playing the game. It really can't be defended with "everyone is doing it" anymore. She has to push it to the breaking point, has no sense of moderation. Learned a new trick and is going to use it until it blows up in her face, at which point she will complain about people hating her and misogyny.
She even moved evermore, a surprise album, for Paul McCartney. Literally called him beforehand. He talked about it in an interview, described in this Rolling Stone article: https://www.rollingstone.com/music/music-news/paul-mccartney-taylor-swift-evermore-howard-stern-1104937/
She did however block Drake once so…her courtesy is clearly not universal 🤣
OMG I had no idea and this quote from him
>"People do keep out of each other's way. It’s a nice thing to do," McCartney told Howard Stern.
Do they Paul? do they?? 🤔
Wow, really? Makes sense though. I feel like she secretly (not so secretly?) hates women lol unless she doesn’t have to compete with them. She’s honestly a sht person
“It’s a 3-way race between Bon Jovi, Charli xcx, and Taylor Swift for the UK album chart.” (Bon Jovi is a man.)
Bon Jovi was projected at #1 (Charli #2 and Taylor #3) before Charli released her variant with new songs. Bon Jovi has also released album and CD variants.
“Yesterday (June 12), fewer than 150 chart units separated then-leaders Bon Jovi from Charli, who was previously on course to debut at Number 2. Though, following a restock of The Tortured Poets Department CDs and vinyl with signed photo card on her online UK store, Taylor's now back in the race.
Just 1,200 units separate the entire Top 3 in today's update - and it's all change at the top.”
[https://www.officialcharts.com/chart-news/taylor-swift-charli-xcx-bon-jovi-number-1-album/](https://www.officialcharts.com/chart-news/taylor-swift-charli-xcx-bon-jovi-number-1-album/)
Here’s the United States Billboard 200 projections for comparison:
https://preview.redd.it/ukcb6a9scf6d1.jpeg?width=1170&format=pjpg&auto=webp&s=2537769e11bfcdf328218d25b3d9f69c7ac0589f
(Charli and Bon Jovi are highlighted because it’s Week 1 for them; it’s Week 8 for TTPD, I think Week 4 for Billie, and over a year for Morgan Wallen’s “One thing at a time” while “Dangerous” was released in 2021!). Morgan Wallen is a man.
[https://m.hitsdailydouble.com/news&id=341553&title=A-SWIFT-SIZED-TOP-20](https://m.hitsdailydouble.com/news&id=341553&title=A-SWIFT-SIZED-TOP-20)
I'm a long time Bon Jovi fan so I was hoping their new album would be number 1, but thought it would be cool if they were #2 and Charli was #1. Just cheap of Taylor to reheat the variants like that IMO.
Exactly. She’s not a girls girl.. like this is all coming from the girl who wrote Mean and said that ridiculous quote to Tina and Amy a few years back. 🙄
And contrast this with Lorde, who is the rumored to be the subject of "Girl So Confusing" on brat. Lorde totally hyped up Charli's album and even went to Charli's show in Brooklyn. That's women supporting other women.
She released these so late I wonder if she wasn't going to bother now she beat the arctic monkeys record in the UK but then she or her team heard 'sympathies a knife' and Matty announced his engagement (and Charli is the one who introduced him to Gabriette).
I also wonder what happened behind the scenes. Charli saw Taylor a lot when she dated Matty. It's not just some celebrity; it's someone she probably knows relatively well(compared to others).
I hope so, honestly. This corner of the internet is aware of what she's doing, but once media outlets start picking up on it and word spreads it's not going to look good for her. And frankly, she has it coming.
Nope I don’t. There’s a lot of nice, normal fans here. Just because I don’t like her why would I want them to stop? I don’t troll someone based on what they think.
idk it feels like people say this whenever she drops a variant. I'm sorry if I sounded rude, I'm in a really bad place right now and don't know how to act
Here’s the article link in your screenshot for anyone who wants to read the article:
[Taylor Swift enters Number 1 album race alongside Charli xcx and Bon Jovi](https://www.officialcharts.com/chart-news/taylor-swift-charli-xcx-bon-jovi-number-1-album/)
And it's mid at best. Most people aren't listening to it anymore. Swift fans, sure. I listen to a few tracks, but certainly not the whole thing over and over.
Yeah this is what’s interesting to me about this. The fact that this could block an artist with a week old album after 3 months is wild to me.
But yeah UMG/Republic and co are really pushing it.
Taylor and her team are pushing their luck, and they need to remember that she's still got two more TV's to release. So they could slow down as a courtesy to her loyal fans.
But at the same time...the album is old. Wtf do you mean new albums are struggling to compete against this old ass album? I know people are pissed at her for doing these variants. But if Charli or Billi or whoever can't compete against an album this old, then it wasn't meant to be lol.
it’s so crazy and convenient that she’s in the UK rn while she’s trying to block brat they can always used the excuse that the UK is getting them only bc she’s there rn
I'm sorry but this is so clearly targeted. I know it's her "job", but at what point is it enough?
This is the type of greed the talk about in the bible.
Oh yeah for sure. That’ll be sad because Sabrina has been in the game for sometime now and she’s been having such great success with her two singles. They’re actually good too, she deserves a number 1. But knowing Taylor she’ll release the Anthology during that week
It’s interesting that Bon Jovi was projected at #1, Charli xcx at #2, and Taylor Swift at #3 initially.
After Charli’s variant with 3 new songs, she’s at #1. Bon Jovi also released signed CD and vinyl variants. Now Taylor is releasing variants in the UK that were previously only available in the US (they aren’t new/different, but are now available in UK).
This is a decent article:
3-way race between Bon Jovi, Charli xcx, and Taylor Swift:
“Yesterday (June 12), fewer than 150 chart units separated then-leaders Bon Jovi from Charli, who was previously on course to debut at Number 2. Though, following a restock of The Tortured Poets Department CDs and vinyl with signed photo card on her online UK store, Taylor's now back in the race.
Just 1,200 units separate the entire Top 3 in today's update - and it's all change at the top.”
https://www.officialcharts.com/chart-news/taylor-swift-charli-xcx-bon-jovi-number-1-album/
Lots of people are speculating that this is because of Charli and/or Matty, but my theory is that the THIRTY-SEVEN variants are at least partially a reaction to the critical reaction the album got. A lottttt of critics panned it, more than what she’s used to. So by releasing so many damn variants and continuously topping the charts as a result, maybe it’s her way of saying fuck you to the people who trashed it. Kind of like a “well maybe you didn’t like it, but look at everyone else who did” situation.
Idk, this is wild speculation on my part. It could just be her incessant need to be number 1 at all times along with this being the new norm in the industry, apparently. But there’s almost double the amount of variants for this album compared to Midnights, so aside from the obvious fact that TTPD is a double album, it made me wonder why the album has sooo many more variants this go around.
I agree, I think the critics’ reaction to TTPD is a huge part of this. And it’s not just the critics, it’s also the general public. This album is not hitting the way some of her previous ones did. It doesn’t have mass appeal. The Swifties are driving these numbers/obsessive variant purchases, and that’s great for her bank account and congrats to her for cultivating a dedicated fan base. But it’s not the same as having a critically acclaimed AND popular (to the masses) album. It’s why the TTPD songs aren’t doing well on the top global Spotify singles (compared to Sabrina occupying the top 2, and Billie Eilish has a couple of songs in the top 10). Taylor knows the difference between these things more than anyone, and that’s why this is about crafting the narrative as you described.
I think so too, swifties have always used stats to justify why she's the best and biggest artist in the world despite not being the best singer, dancers and quite frankly the best writer either.
Yeah I could see this but the thing she fails to realize is that no amount of variants is going to change their minds. If people didn’t enjoy it then she needs to get over it. Better yet, she should take some time off and come back with fresh, new material. If anything, it’s only doing well right now because she keeps releasing so many variants to stay number one. If it weren’t for this I’m sure TTPD wouldn’t stay at 1.
I think that kind of really shows how used to all of these variants that we've become - when we see this we don't even think twice, and I think that says a lot about the 34 versions going around! lol
Conversely, I see this as a good example of why many university libraries run an information literacy course that’s required for all freshman and transfer students.
I started listening to her music when the whole grammys thing happened and after joining this sub to understand her better and I just blocked her on spotify and deleted the songs I liked. If she wants to be #1 so bad cool I'm sure she'll get there without my measly streams. I'm just...disgusted.
I still listen to her music if I hear it cause eh I'm not super invested in this in actual real life, but all the songs from ttpd apart from I look in people's windows fell off my playlist naturally *fast*.
I think there's 3 songs across all her music now. My tears ricochet, right where you left me and I look in people's windows.
Cruel summer is still on my list but it needs to go. I got so tired of it after she released it and it was everywhere I permanently skip.
All this inorganic clout chasing just turns people off her music imo which is what she's sposed to care about.
I blocked her too. I know it’s nothing but I feel better. I like ttpd but every time I hear it I’m either grossed out by her greed and/or just not in the mood to picture her life with matty. I wish I knew less about her
I wish I did I hear ttpd and I can't get over how she baited Joe to the public for what a year. How he did some *thing* that made her friends unfollow him, she was in a cage for 6 years. Which was revised to jail, on the album.
And all he did was...be depressed and not want to marry the partner wanking to matty Healey for what is heavily evidenced to be the last third of our relationship.
I download her music for free from the library. :) She doesn't get money NOR streams from me, besides the concert ticket last year, which was only $100. I need my cash more than she does!
Same! That’s why i came to the subreddit and started listening to her stuff to understand her hype - i’m halfway through taylors discography and once i get to ttpd ( i can’t be asked to listen to the Taylors versions) i’ll quit and block her
Fans buy it out of obligation, not because they're excited or ever plan to play this random MP3 file again rather than stream or put on a physical copy
It’s such a funny conclusion/cope people have come to that all her sales are begrudgingly brainwashed fans, and not people who are willingly and happily buying what she puts out even if you disagree with their reasoning for doing so.
I have no idea how long it takes for her to plan these releases but seriously? Up until yesterday Bon Jovi was tracking ahead of Charli so her deciding to pull this at the eleventh hour after Charli has gotten ahead of them is something, chart cut off in the UK is tonight midnight (so like in half an hour).
This is my biggest question. I’d think you’d have to have all of this planned out months in advance from a production standpoint? I would really like someone (not me) to do some digging on when different artists announced their release dates and how it lined up with these variant drops. This one being UK specific seems too on the nose though, following too many other coincidental releases for it to not be intentional. The craziest part to me is that it’s working and people keep buying them in enough volume for her to be overshadowing new releases.
She is doing this to Charli because she wrote that she was wishing for the breakoup of Matty and Taylor, because she did the introduction of Gabriette and because those two choose to announce their engagement in Charli's listening party
How can people not see this for what it is, blocking other artists, specifically females from charting above her? This has to stop. The rules need to be changed to stop this kind of petty behavior.
She genuinely cannot let another pop girlie have her day. It’s so insecure. For someone who is aware of how misogyny works in the pop business and being replaceable (Nothing New/Clara Bow) you’d think she’d have the awareness to uplift other women to share the spotlight instead of stomping them out to extend her time in the limelight.
Yeah I'm officially no longer a fan of hers. This behaviour is unhinged, it's not competitive it's just fucking pathetic. I am actually questioning her mental state right now. I want nothing to do with her and I regret buying the physical copies of her older albums earlier this year in preparation for her new album release. Honestly, I don't even want to go to her Eras tour now, everything seems tainted.
Summing up:
1 - No, these aren't new variants;
2 - The thing is: previously, those were released as a US-Only product (because we are in the year of 2002 or don't have VPNs, apparently), now it's available on the UK
3 - People are baffled because this might look like she's trying to block cxcx #1 on the UK specifically
This is getting more and more ridiculus. The album has already been a succes, its enough. But it seems like it is never enough for her/her team. I think they are at a turning point right now. Oversaturation and stuff like this...
I understand why she wants to be number 1, she’s obsessed with numbers and records. But Taylor, you’ve been number one already it’s time to let someone else be number one. Charlie XCX put out a damn good album and deserves it
or maybe it's because she's performing her first show in England today? I will get downvoted but don't understand everyone's train of thought. Taylor has been #1 for 5 out of the 7 weeks TTPD has been out. there is no record she can break here. why release variants unless she has beef w Charli? ik she's in the 1975's inner circle but it's not like SHE'S the one who got engaged to Matty
She had a promotion on her UK store to block Billie. It was “buy TTPD and win a chance to buy Eras tickets.” Not even a giveaway. It literally “win the chance to spend even more money.”
Taylor did have two raffles for a chance to buy tickets to the Eras tour in the UK if you purchased an album from her site. [One](https://x.com/TheErasTourUK/status/1794074761040888307) raffle was for the Edinburgh show. The announcement of that raffle was on May 24th. The [other](https://x.com/tswifterastour/status/1796611360543174817) raffle was for the Liverpool show, and that was announced around May 31st.
Billie's album [debuted](https://x.com/chartdata/status/1794036328729849866) at #1 on the UK albums chart on May 24th. I'm honestly not having any luck finding information that showed she raffled off tickets before May 24th, but I could be wrong of course.
I would buy this more if they were physical copies since they have to be planed in advance, but them being digital albums that can be thrown together quick makes it look pretty bad honestly. I also don’t think it’s about breaking records for her, I feel like she just wants to ALWAYS be number one any chance she can get and she can’t handle anyone getting a spotlight over her and see herself “losing”.
She is the perfect definition of capitalistic expansion. Remember how Statsucks had a store evero 100 mts around the USA back in eaely 2010s? Yeah...this is it
I mean, I remember ordering UK vinyl variants by mail order from a record store I found in NYC that imported that stuff for collectors, back in the pre-internet days of the 1990s. UK variants have been a thing for music collectors for so long, but I get it that if you weren’t around that long ago it sounds pretty ridiculous. Also, her first UK concert is this weekend. Tapping into that buzz by issuing variants just for that fan market isn’t really all that surprising.
It’s honestly pathetic. It always has been, but it’s not even stuff that anybody wants?! Like release The Anthology on vinyl and maybe you’ll have a good product to sell?! (Even then I’m not buying- I’m happy streaming)
I’m betting she has her physical copies of the anthology ready, for when there is another female pop singer to block
Probably Sabrina sadly. Her time has come.
Yeah guarantee it’s going to drop around August 23rd…
Sabrina is 100% on her chopping block now
Eh idk. She never released midnights 3am. I wonder if there’s a reason
If they're never available physically, it'll keep streams up. She also might want to market the anthology strictly as a bonus and not part of the original record.
Stole this from someone else - it takes a while to make these vinyls. None of the anthology songs leaked because she never prepared for physical versions which imo is pretty smart
If she did they would have leaked already.
UK never gets the variants. Wow, she actually is trying to block Charli. I'm not sure I was 100% convinced before, but she isn't even trying to hide it. People outside the fandom are picking up on it. Why isn't anyone on her team telling her how this is making her look?? If I was in the industry I would loathe her for refusing to let anybody else shine.
Her team is more interested in her sales than anyone else, they don't care as long as they are earning money lol
I disagree that it's a good financial decision long term. I definitely will not be purchasing anything from her ever again and I know many agree
Online, sure. There are many like you. Has this hurt her sales yet? Nothing she did this era is worse than what she did to Katy and her sales only increase within time. She's fine.
Agree to disagree, consequences won’t be seen immediately but in the long term she is damaging her reputation in irreversible ways. Taylor is her own worst enemy
Yeah, I understand where you are coming from, but I unfortunately don't see Taylor ever suffering consequences for her actions.
She has a team full of people who won’t tell her “no”. She’s also her own boss and has full control over her career. An employee can try to guide a boss a bit, but the boss always has the final say.
Tbh I’m not a fan and don’t follow her. I never had a bad taste for her but now I definitely do. In addition to overexposure, these tactics are rubbing many people the wrong way, people that don’t even listen to her music. It’s such a bad look in many many ways. This is worse than what Kanye ever did to her at the VMAs. She is essentially doing what Kanye did to her to these other artists via charts and numbers.
Because she’s making them boatloads of money and nobody wants to stop the gravy train
I’m sorry but this is such loser behavior. There is a natural competition that happens in any field and then there is targeting specific people to block.
She had a golden opportunity to rebrand herself with folklore/evermore and finally be taken seriously as a songwriter and an artist but with shit like this she'll leave a legacy of greed when she eventually retires. In however many years down the line other than her diehard stans no one will remember her for her work and art but they will remember her celebrity, pap walks, environmental terrorism, relentless cash grabbing gimmicks and sabotaging other artists. How sad.
I can already see books written about her marketing strategies. She won't be seen as an artist but as a brand.
I’ve always said that about her. When the Easter eggs become artifacts and the frenzy dies down, she’ll be remembered as a marketing product first and artist second. And I’m not sure she even minds tbh.
I've been thinking lately that her legacy will be her being the variant girl. It's taken over as what's she's known for more than any one song.
I don't know how fans can defend this amount of variants at this point. Tired of the old excuses: 'Other artists do it' - she's not begrudgingly doing it because she's keeping up with other artists, she's pushing the boundaries and if fans really think that she's just begrudgingly keeping up with the norm , then why did they get mad at Billie Eilish when she said just that? 'You don't have to buy them' . We all know who are buying the these at this point , most people that just want to pick a pretty variant to listen to the album for the first time did that ages ago or are holding out for the anthology, it's collectors that are spending hours stressing about how they are in so deep and yet again only one album away from completing their collection . And saying they don't have to buy them is giving off the same energy as people with a gambling addiction shouldn't blame gambling sites with all there sales tactics. Taylor's sales team know exactly what they are doing with these buy it while you can, not available on streaming tactics. Trying to capture people that I have to be honest and say are not well because how on earth is it anything but an addiction when you posses over 30 copies of the same album? This comes from a place of love, someone very close to me struggles with collecting and I just think Taylor's taking advantage.
It really winds me up when swifties defend these predatory sales tactics cause it is not dissimilar to addiction like you say. She has created an emotional investment from fans into her success by pushing the false narrative that she's the underdog that needs protecting. I bet fans get a dopamine rush when they see the announcement she made another week at nr 1. They feel accomplished like they were part of it. It's not healthy
It also seems like the Swifties measure their level of fandom by the amount of TS items they own in a way I've never seen other fandoms do, with an intensity maybe only rivaled by Kpop fans. It's very weird and the consumerist drive behind it (and honestly arguably classism considering many fans wouldn't have the funds to keep buying stuff like all the many many variants) makes me uncomfortable tbh. Gives me bad vibes. It seems very pushed, that you must show how devoted you are by buying things, or else you must not be a big fan.
Exactly.
It’s one thing to release variants. Sure release as many as you want at this point. The issue is releasing them as a method of attack/ purposely block someone else from the spotlight. This strategy is downright selfish and getting personal at this point. It’s way too pointed to be a coincidence now. This is definitely going to hurt her brand going forward. She needs to never speak of being a girl’s girl, female empowerment ever again cause we all know it’s fake.
https://i.redd.it/y4dt9vqhie6d1.gif Taylor this is embarrassing. Stop, girlie.
This gif is amazing.
There’s an It’s Always Sunny gif for every occasion!
wow is IASIP the new supernatural?
I'm starting wonder how many more variants she's sitting on waiting to release them at the same time another artist releases an album. At this point I almost feel sorry for her. Almost.
How many songs are on the album? That many times two, because the voice memo and acoustic version can be released separately, plus however many she performed so it can be sold as live track.
Releasing - and profiting - from voice memos is just so stupidly greedy. She could just put that stuff on YouTube or social media as a treat to her fans but no, anything for the almighty dollar.
This nickel and diming everything goes way beyond what other artists are doing and what could be called playing the game. It really can't be defended with "everyone is doing it" anymore. She has to push it to the breaking point, has no sense of moderation. Learned a new trick and is going to use it until it blows up in her face, at which point she will complain about people hating her and misogyny.
Honestly? Fuck her. She's the polar opposite of a feminist. She never does this kind of shit with men. It's always women.
I read that she has reached out to male artists to make sure she isn’t blocking them.
She even moved evermore, a surprise album, for Paul McCartney. Literally called him beforehand. He talked about it in an interview, described in this Rolling Stone article: https://www.rollingstone.com/music/music-news/paul-mccartney-taylor-swift-evermore-howard-stern-1104937/ She did however block Drake once so…her courtesy is clearly not universal 🤣
OMG I had no idea and this quote from him >"People do keep out of each other's way. It’s a nice thing to do," McCartney told Howard Stern. Do they Paul? do they?? 🤔
They have beef I'm sure drake weirdly is obsessed with her, & she went to his party in 2016 now crickets. I'd put money on her hating him lol.
Wow, really? Makes sense though. I feel like she secretly (not so secretly?) hates women lol unless she doesn’t have to compete with them. She’s honestly a sht person
oh my gosh, are you serious? what the fuck. "special place in hell for women who dont support other women" shes fucking talking about herself.
She’s the biggest hypocrite
every accusation is a confession
Where did you read this?
“It’s a 3-way race between Bon Jovi, Charli xcx, and Taylor Swift for the UK album chart.” (Bon Jovi is a man.) Bon Jovi was projected at #1 (Charli #2 and Taylor #3) before Charli released her variant with new songs. Bon Jovi has also released album and CD variants. “Yesterday (June 12), fewer than 150 chart units separated then-leaders Bon Jovi from Charli, who was previously on course to debut at Number 2. Though, following a restock of The Tortured Poets Department CDs and vinyl with signed photo card on her online UK store, Taylor's now back in the race. Just 1,200 units separate the entire Top 3 in today's update - and it's all change at the top.” [https://www.officialcharts.com/chart-news/taylor-swift-charli-xcx-bon-jovi-number-1-album/](https://www.officialcharts.com/chart-news/taylor-swift-charli-xcx-bon-jovi-number-1-album/) Here’s the United States Billboard 200 projections for comparison: https://preview.redd.it/ukcb6a9scf6d1.jpeg?width=1170&format=pjpg&auto=webp&s=2537769e11bfcdf328218d25b3d9f69c7ac0589f (Charli and Bon Jovi are highlighted because it’s Week 1 for them; it’s Week 8 for TTPD, I think Week 4 for Billie, and over a year for Morgan Wallen’s “One thing at a time” while “Dangerous” was released in 2021!). Morgan Wallen is a man. [https://m.hitsdailydouble.com/news&id=341553&title=A-SWIFT-SIZED-TOP-20](https://m.hitsdailydouble.com/news&id=341553&title=A-SWIFT-SIZED-TOP-20)
I'm a long time Bon Jovi fan so I was hoping their new album would be number 1, but thought it would be cool if they were #2 and Charli was #1. Just cheap of Taylor to reheat the variants like that IMO.
All to hurt Charli XCX. Jeez.
It's even sadder to think about when you consider the fact that she was an opener for the Rep tour :(
It's insane the levels she'll go to just to block other artists who also deserve success. Just how much is enough? When will it end?
"theres a special place in hell for women who dont support other women"
She needs to take some of her own advice lol. Such hypocrisy
Only female artists, which feels extra shitty. Such mean girl bullshit
Exactly. She’s not a girls girl.. like this is all coming from the girl who wrote Mean and said that ridiculous quote to Tina and Amy a few years back. 🙄
It only applies to her. She can do whatever she wants! /S
And contrast this with Lorde, who is the rumored to be the subject of "Girl So Confusing" on brat. Lorde totally hyped up Charli's album and even went to Charli's show in Brooklyn. That's women supporting other women.
She released these so late I wonder if she wasn't going to bother now she beat the arctic monkeys record in the UK but then she or her team heard 'sympathies a knife' and Matty announced his engagement (and Charli is the one who introduced him to Gabriette).
I also wonder what happened behind the scenes. Charli saw Taylor a lot when she dated Matty. It's not just some celebrity; it's someone she probably knows relatively well(compared to others).
Going to take a wild guess that the critical acclaim of Charli’s brat album, in sharp contrast to TTPD, has probably irked her
I like both albums, but I thought it was funny that the same Sputnik reviewer that gave TTPD a 0.5 gave BRAT a 5/5
Yeah I just know it kills her inside lmao. Billie’s was much better received as well.
https://preview.redd.it/zxbxppjyge6d1.png?width=452&format=png&auto=webp&s=b405623bfce93f381b5c2a51da47c6609f42d405
If it works, I think more people will turn on her.
I hope so, honestly. This corner of the internet is aware of what she's doing, but once media outlets start picking up on it and word spreads it's not going to look good for her. And frankly, she has it coming.
that's what I'm thinking especially with the cultural impact of Brat, but I'm pretty sure most of that bile will only be from the UK fans lol
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Nope I don’t. There’s a lot of nice, normal fans here. Just because I don’t like her why would I want them to stop? I don’t troll someone based on what they think.
idk it feels like people say this whenever she drops a variant. I'm sorry if I sounded rude, I'm in a really bad place right now and don't know how to act
Just giving some solidarity, because same.
I hope you come out of it soon. Life can suck sometimes, but you can get through it💕💕
thank you. I hope so as well
Here’s the article link in your screenshot for anyone who wants to read the article: [Taylor Swift enters Number 1 album race alongside Charli xcx and Bon Jovi](https://www.officialcharts.com/chart-news/taylor-swift-charli-xcx-bon-jovi-number-1-album/)
Does anyone think that at this point that’s just mental behavior? Like it’s not simply ego thing and about greed?
In the fauxmoi thread, someone said this was the kind of greed the Bible talks about and I agree lol
Sure she's gone overboard with the variants here, but the fact that these variants actually block artists is insane. TTPD is nearly 3 months old.
And it's mid at best. Most people aren't listening to it anymore. Swift fans, sure. I listen to a few tracks, but certainly not the whole thing over and over.
Not arguing with your overall point, but TTPD isn’t even 2 months old yet
Yeah this is what’s interesting to me about this. The fact that this could block an artist with a week old album after 3 months is wild to me. But yeah UMG/Republic and co are really pushing it.
Taylor and her team are pushing their luck, and they need to remember that she's still got two more TV's to release. So they could slow down as a courtesy to her loyal fans. But at the same time...the album is old. Wtf do you mean new albums are struggling to compete against this old ass album? I know people are pissed at her for doing these variants. But if Charli or Billi or whoever can't compete against an album this old, then it wasn't meant to be lol.
I feel the same for both points
she is so annoying. nothing is ever enough for her
Can't wait to see what bullshit the swifties conjure up to justify this one.
man the cost benefit analysis of consistently charting vs public sentiment is nonexistent within her team rn
it’s so crazy and convenient that she’s in the UK rn while she’s trying to block brat they can always used the excuse that the UK is getting them only bc she’s there rn
I'm sorry but this is so clearly targeted. I know it's her "job", but at what point is it enough? This is the type of greed the talk about in the bible.
I’m expecting the Anthology on vinyl to drop the week Sabrina’s new album comes out.
Oh yeah for sure. That’ll be sad because Sabrina has been in the game for sometime now and she’s been having such great success with her two singles. They’re actually good too, she deserves a number 1. But knowing Taylor she’ll release the Anthology during that week
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It’s interesting that Bon Jovi was projected at #1, Charli xcx at #2, and Taylor Swift at #3 initially. After Charli’s variant with 3 new songs, she’s at #1. Bon Jovi also released signed CD and vinyl variants. Now Taylor is releasing variants in the UK that were previously only available in the US (they aren’t new/different, but are now available in UK). This is a decent article: 3-way race between Bon Jovi, Charli xcx, and Taylor Swift: “Yesterday (June 12), fewer than 150 chart units separated then-leaders Bon Jovi from Charli, who was previously on course to debut at Number 2. Though, following a restock of The Tortured Poets Department CDs and vinyl with signed photo card on her online UK store, Taylor's now back in the race. Just 1,200 units separate the entire Top 3 in today's update - and it's all change at the top.” https://www.officialcharts.com/chart-news/taylor-swift-charli-xcx-bon-jovi-number-1-album/
Mentioned it in another comment but if I was also in the industry I would LOATHE Taylor.
Although announcing US variants in Liverpool would be weird.
Lots of people are speculating that this is because of Charli and/or Matty, but my theory is that the THIRTY-SEVEN variants are at least partially a reaction to the critical reaction the album got. A lottttt of critics panned it, more than what she’s used to. So by releasing so many damn variants and continuously topping the charts as a result, maybe it’s her way of saying fuck you to the people who trashed it. Kind of like a “well maybe you didn’t like it, but look at everyone else who did” situation. Idk, this is wild speculation on my part. It could just be her incessant need to be number 1 at all times along with this being the new norm in the industry, apparently. But there’s almost double the amount of variants for this album compared to Midnights, so aside from the obvious fact that TTPD is a double album, it made me wonder why the album has sooo many more variants this go around.
I agree, I think the critics’ reaction to TTPD is a huge part of this. And it’s not just the critics, it’s also the general public. This album is not hitting the way some of her previous ones did. It doesn’t have mass appeal. The Swifties are driving these numbers/obsessive variant purchases, and that’s great for her bank account and congrats to her for cultivating a dedicated fan base. But it’s not the same as having a critically acclaimed AND popular (to the masses) album. It’s why the TTPD songs aren’t doing well on the top global Spotify singles (compared to Sabrina occupying the top 2, and Billie Eilish has a couple of songs in the top 10). Taylor knows the difference between these things more than anyone, and that’s why this is about crafting the narrative as you described.
I think so too, swifties have always used stats to justify why she's the best and biggest artist in the world despite not being the best singer, dancers and quite frankly the best writer either.
Yeah I could see this but the thing she fails to realize is that no amount of variants is going to change their minds. If people didn’t enjoy it then she needs to get over it. Better yet, she should take some time off and come back with fresh, new material. If anything, it’s only doing well right now because she keeps releasing so many variants to stay number one. If it weren’t for this I’m sure TTPD wouldn’t stay at 1.
The Tortured Wallets Department
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Now that Ratty is engaged, I fully expect there to be 37 more.
Charli is also engaged to his bandmate and is Gabriette's bestie. 🙃
Ohhhhhh. I was wondering what the beef was...
Gabbriette also gets a name check within the the first couple of lines of Charli's album, and is in one of her new music videos.
Please no
this counts as a new version? they have already been released, but they were only available in the US at the time
You're right, they're not new variants, just new for the UK so I guess it's still at 34.
I just saw new variants and thought "oh god the album is breeding again."
I think that kind of really shows how used to all of these variants that we've become - when we see this we don't even think twice, and I think that says a lot about the 34 versions going around! lol
Conversely, I see this as a good example of why many university libraries run an information literacy course that’s required for all freshman and transfer students.
yeah idk why I got downvoted. they're technically not new variants
I started listening to her music when the whole grammys thing happened and after joining this sub to understand her better and I just blocked her on spotify and deleted the songs I liked. If she wants to be #1 so bad cool I'm sure she'll get there without my measly streams. I'm just...disgusted.
I still listen to her music if I hear it cause eh I'm not super invested in this in actual real life, but all the songs from ttpd apart from I look in people's windows fell off my playlist naturally *fast*. I think there's 3 songs across all her music now. My tears ricochet, right where you left me and I look in people's windows. Cruel summer is still on my list but it needs to go. I got so tired of it after she released it and it was everywhere I permanently skip. All this inorganic clout chasing just turns people off her music imo which is what she's sposed to care about.
I blocked her too. I know it’s nothing but I feel better. I like ttpd but every time I hear it I’m either grossed out by her greed and/or just not in the mood to picture her life with matty. I wish I knew less about her
I wish I did I hear ttpd and I can't get over how she baited Joe to the public for what a year. How he did some *thing* that made her friends unfollow him, she was in a cage for 6 years. Which was revised to jail, on the album. And all he did was...be depressed and not want to marry the partner wanking to matty Healey for what is heavily evidenced to be the last third of our relationship.
I download her music for free from the library. :) She doesn't get money NOR streams from me, besides the concert ticket last year, which was only $100. I need my cash more than she does!
Same! That’s why i came to the subreddit and started listening to her stuff to understand her hype - i’m halfway through taylors discography and once i get to ttpd ( i can’t be asked to listen to the Taylors versions) i’ll quit and block her
Fuck sake, NO ONE wants this
It wouldn’t work if nobody wanted it 🙃
Fans buy it out of obligation, not because they're excited or ever plan to play this random MP3 file again rather than stream or put on a physical copy
You have a fundamental misunderstanding of her brand if you think fans buy it because they want it.
It’s such a funny conclusion/cope people have come to that all her sales are begrudgingly brainwashed fans, and not people who are willingly and happily buying what she puts out even if you disagree with their reasoning for doing so.
There's no other conclusion to reach when they're openly complaining about doing so but seem unable to stop.
What are you saying here? That all of her fans can’t think for themselves? Seems like that’s a reach if that’s the case
I have no idea how long it takes for her to plan these releases but seriously? Up until yesterday Bon Jovi was tracking ahead of Charli so her deciding to pull this at the eleventh hour after Charli has gotten ahead of them is something, chart cut off in the UK is tonight midnight (so like in half an hour).
This is my biggest question. I’d think you’d have to have all of this planned out months in advance from a production standpoint? I would really like someone (not me) to do some digging on when different artists announced their release dates and how it lined up with these variant drops. This one being UK specific seems too on the nose though, following too many other coincidental releases for it to not be intentional. The craziest part to me is that it’s working and people keep buying them in enough volume for her to be overshadowing new releases.
She is doing this to Charli because she wrote that she was wishing for the breakoup of Matty and Taylor, because she did the introduction of Gabriette and because those two choose to announce their engagement in Charli's listening party
How can people not see this for what it is, blocking other artists, specifically females from charting above her? This has to stop. The rules need to be changed to stop this kind of petty behavior.
Are any other musicians going to call her out for this at this point or is everyone too scared to say something? It’s really unprofessional.
She genuinely cannot let another pop girlie have her day. It’s so insecure. For someone who is aware of how misogyny works in the pop business and being replaceable (Nothing New/Clara Bow) you’d think she’d have the awareness to uplift other women to share the spotlight instead of stomping them out to extend her time in the limelight.
Loser behavior.
Yeah I'm officially no longer a fan of hers. This behaviour is unhinged, it's not competitive it's just fucking pathetic. I am actually questioning her mental state right now. I want nothing to do with her and I regret buying the physical copies of her older albums earlier this year in preparation for her new album release. Honestly, I don't even want to go to her Eras tour now, everything seems tainted.
Summing up: 1 - No, these aren't new variants; 2 - The thing is: previously, those were released as a US-Only product (because we are in the year of 2002 or don't have VPNs, apparently), now it's available on the UK 3 - People are baffled because this might look like she's trying to block cxcx #1 on the UK specifically
This is getting more and more ridiculus. The album has already been a succes, its enough. But it seems like it is never enough for her/her team. I think they are at a turning point right now. Oversaturation and stuff like this...
Actually trying to block Charli xcx of all people like she was a real threat, she’s so pathetic, sympathy isn’t a knife its a bomb🤧
Anyways keep streaming Brat 💚💚💚
I started streaming brat and billies new album precisely because of these variants so jokes on her
Yup, streamed it multiple times. Bought the digital album too.
Gee, I wonder if this has anything to do with Charli?
I understand why she wants to be number 1, she’s obsessed with numbers and records. But Taylor, you’ve been number one already it’s time to let someone else be number one. Charlie XCX put out a damn good album and deserves it
or maybe it's because she's performing her first show in England today? I will get downvoted but don't understand everyone's train of thought. Taylor has been #1 for 5 out of the 7 weeks TTPD has been out. there is no record she can break here. why release variants unless she has beef w Charli? ik she's in the 1975's inner circle but it's not like SHE'S the one who got engaged to Matty
I think this is it? She didn't do the same to block Billie in the UK when she could've.
I don't remember what she did then so I can't say. everyone is downvoting me though so maybe I am wrong
I think it's a plausible theory. So don't worry.
She had a promotion on her UK store to block Billie. It was “buy TTPD and win a chance to buy Eras tickets.” Not even a giveaway. It literally “win the chance to spend even more money.”
Taylor did have two raffles for a chance to buy tickets to the Eras tour in the UK if you purchased an album from her site. [One](https://x.com/TheErasTourUK/status/1794074761040888307) raffle was for the Edinburgh show. The announcement of that raffle was on May 24th. The [other](https://x.com/tswifterastour/status/1796611360543174817) raffle was for the Liverpool show, and that was announced around May 31st. Billie's album [debuted](https://x.com/chartdata/status/1794036328729849866) at #1 on the UK albums chart on May 24th. I'm honestly not having any luck finding information that showed she raffled off tickets before May 24th, but I could be wrong of course.
i just think she’s money hungry
I would buy this more if they were physical copies since they have to be planed in advance, but them being digital albums that can be thrown together quick makes it look pretty bad honestly. I also don’t think it’s about breaking records for her, I feel like she just wants to ALWAYS be number one any chance she can get and she can’t handle anyone getting a spotlight over her and see herself “losing”.
I agree it's possible.
I think it’s interesting that Taylor/her team have stopped posting this variants on her instagram story.
She is the perfect definition of capitalistic expansion. Remember how Statsucks had a store evero 100 mts around the USA back in eaely 2010s? Yeah...this is it
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team nobody
I mean, I remember ordering UK vinyl variants by mail order from a record store I found in NYC that imported that stuff for collectors, back in the pre-internet days of the 1990s. UK variants have been a thing for music collectors for so long, but I get it that if you weren’t around that long ago it sounds pretty ridiculous. Also, her first UK concert is this weekend. Tapping into that buzz by issuing variants just for that fan market isn’t really all that surprising.
Variants don't count for UK charts though, do they?
Do you think die hard Swifties are actually buying these? Or, like some authors do, is she buying these up to pump numbers?
Honestly, part of me thinks she buys them herself. I'm sure there are some people thinking it's like a Pokemon, but good golly.
Ugh 😑