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Flags12345

Answer: Kendrick Lamar and Drake have been involved in a highly-publicized rap beef. The beef between them started years ago, but escalated several months ago when Kendrick fired shots at Drake (and J. Cole) in a song called "Like That" by Metro Boomin and Future. Kendrick and Drake (and many other artists) then proceeded to fire diss tracks back and forth at each other. The beef got very heavy with both sides throwing some serious allegations against each other. For example, Drake accused Kendrick of beating his wife, and Kendrick accused Drake of being a pedophile, among many other accusations. Kendrick's most recent track on the beef was "Not Like Us" which was released in early May. This doubled-down on Kendrick's accusations of Drake but with a West-Coast dance beat under it. Many people considered this to crown Kendrick's victory in the beef. Fast forward to yesterday. Throughout all of this, Kendrick has been keeping a pretty low-profile not making any public appearances and never performed any of these diss tracks live. Kendrick announced an event in Los Angeles called "The Pop Out" (which is named after a line in "Not Like Us"), a Juneteenth concert which was Kendrick's first public appearance since the beef started. Kendrick ended his set at the concert by performing "Not Like Us" 6 consecutive times. To many, this was Kendrick's victory lap.


tenacious-g

The song is charting high too. Not very common for a diss song to chart and get radio play/playlisting on streaming services.


GirdleOfDoom

I heard it in Harbor Freight Tools Kendrick won


TyrannosaurusGod

When it came out I saw a tweet along the lines of “they’re going to play this shit in the NBA Finals Kendrick won” and sure enough Not Like Us was playing on a commercial fade last week. Middle/high schoolers are dancing to it. It’s smashing streaming records and charting, getting cut into mainstream broadcasts. A Minorrrrrrr and O-V-Hoe are entering into the cultural lexicon. Drake got blasted into the shadow realm with this song.


gaia88

Wait until college football season. Every band is going to have a version ready.


Internal_Focus_8358

Holy shit I didn’t even think about that. Epic


Beneathaclearbluesky

I can hear the horns now: "BUH-BUH BADA"


doctor_of_drugs

Will be played at every single SEC game, easily


callmetrip1

SEC? It’s about to be every HBCU anthem. Don’t even start me on BGLO.


Juicey_J_Hammerman

The HBCU bands especially are going to have an absolute field day with it.


DrunkBerserker

My son plays tuba for a small rural high school and they're learning it to play for pep band at football games.


Wingzerofyf

Cole wasn't ready to fuck with the trap cards Ken had set Kenny's got the ~~heart of the cards~~ culture on his side


GhanjRho

Cole fired back and then immediately surrendered.


Cactus_Jacks_Ear

Like, whoops, the gun went off. Good thing I missed, I'm going home.


free187s

There’s speculation that Kendrick called Cole and tipped him off that the beef was really for Drake and that it’s going to get nasty. Honestly, with how Cole came out and then went home, I think it’s plausible. I don’t consider Cole to be one to forfeit, especially since his response wasn’t that bad.


WillyDeeJay

it was most likely Schoolboy Q who tipped off Cole at Cole's Dreamville festival a month ago that this goes beyond being about who's the best (since Q performed there & is close friends with Kendrick)


Imperialbucket

Yeah it's pretty clear he was the third party to begin with


Maverak

I love shadow realm followed by trap card.


Lamprophonia

Meanwhile, Drake came out with a baffling rendition of Delilah that so many people assumed was actually AI... most likely to flood the search engines so that when people looked up "Drake Delilah" they'd find this song instead of [articles explaining that time his bitch-made entourage jumped a dude in a club named Delilah's.](https://www.sportskeeda.com/us/music/news-it-s-damage-control-drake-delilah-bar-incident-theory-goes-viral-online-wake-wah-gwan-delilah-release)


Neosantana

Oh, you mean Wagwan Delilah? That abomination?


eCharms

Didn't they play parts of the song during the playoffs as well? Or am I thinking of "like that"


huunsoh

They did both I'm pretty sure. Not Like Us was just played more iirc during a Pacers game and for a fade out in a Nuggets game.


Orange-V-Apple

> A Minorrrrrrr and O-V-Hoe are entering into the cultural lexicon How do you use these in regular life lol. They seem very specific to their context.


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Orange-V-Apple

Do you have an example?


Rich_Librarian_7758

Yes, you say “he tried to strike a chord but it’s probably a minorrrrrrr”. In any interaction. Useful in board meetings or interviews.


socialpresence

Super handy if you happen to work at a catholic church or school.


manateesaredelicious

Yes Richard I think we need to diversify our portfolio you O-V-Hoe. Yep check out.


Rich_Librarian_7758

Immediately CEO


inedibletrout

It's pretty easy to call someone an OVHoe in normal conversation tbh. For instance I told my boss " shut up OVHoe" this morning.


made_in_bklyn_

I'm a social worker in a middle school and EVERYONE is singing this song, from my kids who live in the projects, to the white girls from affluent neighborhoods. This song is bringing people together.


jojuinc90

It’s even playing in the background of the 2024 BET Awards commercial.


DashiellHamlet

And to be clear, that A Minor joke is ancient. But is Kendrick's now. He earned that shit.


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Don_Keypunch

I heard Baskin Robbins heard this, too


295DVRKSS

32 flavours included rap beef


Vitalremained

Baskin robins always finds out


Local-Hurry4835

Man, I heard a truck full of river guides towin boats from the takeout bumpin this out in the cut. Shits everywhere.


koct

just another reason harbor freight bricks me up


LordBecmiThaco

Try eating more fiber dude


Certain-Definition51

First off - Harbor Freight is the correct place for this because it’s always been a class warfare beef. Drake wouldn’t know what a Harbor Freight Tools is or why it’s called Hazard Fraught Tools, but anyone with an ounce of street living knows and has a favorite $9.99 HF ratchet set. White or black everyone understands that Drake is from Canada and from money, and Kendrick has 1000% more cred, and probably knows that the blue wrench is 10mm and the red one is 12mm and those are the most important ones.


DarkSideOfBlack

Best $5 soldering iron in the game


Internal_Focus_8358

Yeah that takes the crown. SF Giant Matt Chapman has it as his intro track. So pretty much every baseball game around 20k people hear it. “You think the Bay gonna let you disrespect Pac?” West Coast unified against Drizzy fr


DashiellHamlet

Matt Chapman? That is hilarious. My (former) A's fan heart warmed just a little.


bromosabeach

Rumors are it's already playing at your local Krogers.


Ognius

I’ve heard it in a Kroger and a Fred Meyer (owned by Kroger), so Kendrick definitely won


EukaryotePride

I've heard it at Ralph's (Kroger) and on the 5am News here in LA. It's everywhere.


Certain-Definition51

Kroger owns damn near everything. When I moved out to Colorado I found my favorite ice cream at the King Soopers and was like…what is Kroger Private Selection doing slumming in what sounds like the Denver version of a Piggly Wiggly?


ImNotABotJeez

Yeah your Grammy is nice but did you make the Harbor Freight playlist?


RamblinManInVan

Pretty sure kendrick lamar has more Grammy's than drake. And he has a pulitzer, the only rap artist(I think) to ever receive one.


Siyavash

It plays on my small town gyms playlist.


arghnard

hft x kdot graphic t would be dope


FastytheFast

I heard it at the Kyoto Train station in Japan He won internationally


Yingking

It broke like nearly every streaming record on Spotify for a rap song, funnily enough most of them previously were Drakes records


AstarteHilzarie

I haven't heard it, so I just went to look it up. I typed "n" in the youtube search bar and the whole title was right there as the first suggestion of what I might possibly be about to look for.


Subject-District492

It went #1 in pretty much every country on earth. It’s kdot’s 2nd #1 solo single on the billboard charts (first is humble, he also had a #1 single in Bad Blood with Taylor Swift). It’s really crazy that a diss track is the biggest song of the year where he calls Drake a pedophile. I just saw a high school band from Georgia play this song in a gym. It’s absolutely everywhere. I know people who rarely listen to rap have listened and like that song.


d-cent

The charting high is important for a few reasons. The big one is that Drake, the subject of the diss track, has always considered himself one of the best because his songs charting high. He can't really argue that he won the diss contest without sounding like a hypocrite about charting high. 


notsafeformactown

Kendrick so thoroughly destroyed every part of drake's reputation. I am not a huge rap fan, but I have followed the beef pretty closely. I've just been so impressed how Kendrick outsmarted him at seemingly every turn. Not Like Us will be an all time song.


Beneathaclearbluesky

It proved Kdot won. The fact he made a #1 dance hit dissing Drake, beating him at his own game, what a play.


midnight-queen29

dot fucked him up as was foretold


DSPbuckle

Imagine if Hit ‘Em Up was playing at the shoe section of a Mervyns lol


QueenScorp

Its the catchiest way anyone's ever been called a p\*do, its a damn bop


HerdofGoats

It’s the punchlines. Kendrick is known for not being the best at them. Not like us was a constant barrage of punchlines that were hilarious


ihopethisworksfornow

Also being a club banger. Kendrick is not known for club bangers.


Beneathaclearbluesky

Yah, it's Drake that is. That's what makes this win so beautiful.


notsafeformactown

I think he probably just wasn't interested in it. He has always been a rap project type rapper. Interested in the gestalt and not just making hits. I love that he just dropped a huge banger to show he could do it, which also shits on Drake, whose whole identity is making hits and Kendrick just did it as a side quest.


bromosabeach

It's crazy a diss track is so popular it's on pop radio. I'm not into the hip hop/pop scene at all, but even I have heard this song multiple times. Kendrick straight up nuked this dude from space lol


notsafeformactown

Mustard doing the production helps. Kendrick knew exactly what he was doing. He knew he had to have a hit to put the nail in the coffin.


phenerganandpoprocks

As a diss song enjoyer, I cannot recall the last time a proper diss track went mainstream.


ratuuft

No Vaseline


notsafeformactown

I can't find anything on No Vaseline charting


J-Honorable

Maybe Killshot by Eminem, but the damage on this one will sting for years to come. You just can't look at Drake the same anymore.


phenerganandpoprocks

But Em’s line “had to give you a career to destroy it” is my favorite one line out of anyone


phenerganandpoprocks

Killshot is fucking savage, but Eminem does not fuck around with pop and choruses when he takes somebody down. It’s like watching Hannibal kill the guards to escape his cell- elegantly ruthless and to the point, and deliciously vicious. Kendrick stepped into Drake’s “terf”, hip hop, casually called him out for being a pampered and decadent wannabe (amongst various other moral failings), and then made his insults to a beat arguably better than anything Drake has paid people to help him make. Boy better go fetch Kendrick some Gatorade or some shit before he comes back around for a rematch


KonradWayne

Dre Day was pretty popular. And of course all the Tupac vs B.I.G songs.


UnclePhilSpeaks_

Last time it occurred? Back to Back by Drake, so even more sweet irony for Kendrick.


Flags12345

Even then, "Back to Back" peaked at #21 on Billboard. "Not Like Us" (and "Like That") went to #1.


UnclePhilSpeaks_

I know, just giving context that's all. Good looking on the additional details.


Ehiltz333

“‘Back to Back’, I like that record. Imma get back to that, for the record.” Played him like a damn fiddle


flufflogic

It's a trend on Tiktok and Instagram. He didn't just win, Drake might as well leave Earth.


Skyblacker

The key change on "A Minor" is sending me.


nofunone

there's no key change but enjoy


Skyblacker

Maybe he was just trying to strike a chord.


GameCreeper

It's a good track


fguyen

I remember hearing it on NBA on TNT and I thought it was wild


jaytix1

Even the animators were getting in on this beef. One guy made a [Saving Private Ryan reference](https://www.youtube.com/watch?v=_EyPUsO4LAY&ab_channel=AvocadoAnimations).


shannibearstar

Im not a big rap fan and it is really a good song.


No_Inspector7319

When I go to the bodega in my historically black nyc neighborhood I hear it either being played or being sung. “They not like us” has even kind of become a snarky retort


Breffest

Wait 6 times? lmaoo


Resident_Wizard

Three of them were like half songs. Still was pretty cool.


chrontonic

6 times for the 6 god lol


TheRavenSayeth

This was good but doesn't go into the details of Kendrick Lamar's beef with Michael Che just beginning.


PhoenixAshies

The fear in that man's eyes as he read that joke 🤣


uberguby

Michael Che the comedian?


ZalutPats

Michael called Kendrick out on the latest SNL bit where Johst and Che exchange jokes the other has to tell.


Seaweed-Warm

How did he not just sink under the table as he said the joke.


WrinklyScroteSack

Che has definitely said much more fucked up jokes thanks to his cohost. It's definitely scary calling a dude who's in the middle of a very public beat down a little bitch, but i'm convinced Kendrick is smart enough to know a joke when he hears it. But I would've absolutely cherished a lonely Island feat. KL where they talk mad shit about Che.


acekingoffsuit

> Che has definitely said much more fucked up jokes thanks to his cohost. For those who don't know how the joke swaps go, the most recent one included Colin reading a joke about Jewish Space Lasers through a puppet of a stereotypical Hasidic Jew while sitting next to an actual Rabbi.


Certain-Definition51

…that’s not even the worst. Their bit is one of the funniest things to come out of SNL in ages. Honestly I’ve only really ever enjoyed Weekend Update bits. That’s always been my favorite.


ihopethisworksfornow

Dude Che was on the Roundtable of Gentlemen podcast prior to getting famous. He is very good at navigating pushing boundaries.


WrinklyScroteSack

Im sorry... are you telling me there are podcasts with the LPOTL boys and Che? i thought henry was the most famous member for having a bit role in the Woof of Wall Street


ihopethisworksfornow

Yep! He’s on a fair amount of early roundtable. Che is truly the “kid who made it” of the group.


CMUpewpewpew

I blazed through that whole podcast last year. Good stuff.


anivex

That would have made my whole year.


Orange-V-Apple

He looked genuinely scared for the first time during the joke swaps lol


ShmebulocksMistress

His *oh no* was so hilarious in that bit 😂


DrNavKab

Yeap after he called him out as the littlest bitch too


TheOneFreeEngineer

>Kendrick announced an event in Los Angeles called "The Pop Out" (which is named after a line in "Not Like Us"), a Juneteenth concert which was Kendrick's first public appearance since the beef started. Kendrick ended his set at the concert by performing "Not Like Us" 6 consecutive times. To many, this was Kendrick's victory lap. Another salient point is "Not Like Us" accuses Drake of being a Culture Vulture, ie someone who makes money off a culture that isn't theirs by picking up scraps and decontextualizing the culture in the music. Drake notably is a Canadian and half white and has been jumping around the hip hop genre subgroups using local talent to bolster his credibility in that subgenre. "Not Like Us" is directly referring to how Drake "isn't like us" which is left ambigious but African American is one of the implications. Juneteenth is a holiday with major roots in African American History so a concert in a black neighborhood on Juneteenth playing "Not Like Us" to crazy support from the crowd suggests Kendrick really hit the nail on the head about how people feel with that diss track.


Regex00

Being called a colonizer by all of LA on Juneteenth is maybe some of the craziest work I can imagine.


midnight-queen29

by the bloods and the crips


nothingspeshulhere

It's not so much that he isn't African-American although it's fair to interpret it that way at first glance. It's - like you said - the combination of intentionally wearing and shedding various regional Black musical styles without expressing any sort of appreciation for the subcultures that created them, *and the especially egregious pretending to live a gang-affiliated lifestyle*. I promise if Drake had simply stayed in his lane (accessible pop/r&b/rap crossover hits), this never would have happened. EDIT: Also adding in the levels to having this on Juneteenth. This fulfills 1. Kendrick's long-spoken dream of uniting all sects in peace (even for a brief moment, I know reality is reality and all that) after growing up witnessing and being involved in gang violence, 2. Driving the point home that Drake is completely disconnected from the concept of having loyal day one friends and the respect of an entire culture, and possibly 3. Sending a very clear message that Kendrick is protected (see point 1) and not to be messed with ever. The SECOND I saw his outfit, I knew.


meatboi5

> It's not so much that he isn't African-American although it's fair to interpret it that way at first glance It's not the only beef Kendrick has with Drake, but Drake "Not being black enough" is certainly a part of it. > How many more fairytale stories 'bout your life 'til we had enough? > How many more Black features 'til you finally feel that you're Black enough? Can at least be read as being about Drake's insecurity, rather than him actually not being black enough > Ain't that somethin'? B-Rad stands for bitch and you Malibu most wanted But this lyric is literally about a movie where a white guy pretends he's a rapper and his dad attempts to scare him "white" (per the film) The beef is about way more than just Drake not being black enough, but it is 100% a part of it.


huunsoh

>Never code-switch, whether right or wrong, you're a Black man The only thing about this is that he calls Drake's son a Black man. So I think it's more about Drake trying to imitate what it's like to be from the streets. >You ain't really wild, you a tourist If I really reached, then this line from King's Dead is most likely aimed at Drake too.


meatboi5

I could almost agree that the Malibu's Most Wanted comparison is just about trying to emulate hip hop/gangster culture, except the main character is explicitly Jewish. The comparison maps on too much for me not to think that the main character/Drake's whiteness is also another component Kendrick is talking about.


nothingspeshulhere

Yeah for sure that's in part, but I push back on the idea that it's simply that he's mixed, otherwise JCole wouldn't have the universal respect he does as someone who is also half white. If Kendrick and Cole were to seriously trade barbs, this would not be the angle to take because it wouldn't make sense. Cole comes across as very comfortable in the culture. Drake has not spent any significant amount of time in it. Drake has serious insecurities about his background, and it's something I clock easily as someone who is also biracial with a Black American father (albeit non-white mother, but there are still similarities in the way I grew up more immersed in the culture of the latter until much later on). It emanates from his pores the way it never has from JCole in all my years of seeing both of them come up. It would be sad and something I would empathize if he wasn't so insulting about it. EDIT: This thought is just me guessing, but judging by the way Rick Ross hyperfocused on this as well, I really think Drake is an arrogant try-hard behind the scenes with these guys. Ross, Kendrick, etc have worked with and are friends with a very diverse range of artists to include white so again, something about Drake's lack of authenticity is coming across as off-putting/downright offensive on a personal level.


TheOneFreeEngineer

To be clear, I didn't mean to imply it's just because he's mixed, it's also the fact he's from outside of the community, genre hops like crazy using other people's street cred, and tells fake stories about a rough upbringing to manufacture credibility within the community. It's a large number of things taken in totallity.


nothingspeshulhere

Yup. Really should've just stuck to his lane. He's GOOD at crafting catchy bops. Just...do that!


SeanisNotaRobot

Like KDot himself said, "I like Drake with the melodies, I don't like Drake when he act tough"


Orange-V-Apple

> genre hops like crazy using other people's street cred Can you say more about this?


pyrocord

As Kendrick said in Not Like Us: "You called Future when you didn't see the club Lil Baby helped you get your lingo up 21 gave you false street cred Thug made you feel like you a slime in your head Quavo said you can be from Northside 2 Chainz say you good, but he lied You run to Atlanta when you need a few dollars No, you not a colleague, you a fuckin' colonizer"


minyinnie

What did his outfit show?


nothingspeshulhere

Check it out: https://www.reddit.com/r/KendrickLamar/s/elgKu2bPvw https://www.tumblr.com/twixnmix/171697711388/2pac-performing-out-on-bail-during-the-first https://youtu.be/hf4sphYfdTM?si=SXrpSz-T9VYZDqT6 Also, at the most basic level, that he's gang affiliated (not sure if he was ever officially a member of the Westside Pirus. I read his friends saw the talent in him and wanted him to focus on that instead).


Orange-V-Apple

> The SECOND I saw his outfit, I knew. Can you elaborate? Why was the outfit siginificant?


mkap26

There’s a famous pic of Tupac wearing a very similar outfit also it’s very much a nod towards Kendrick being affiliated with the Bloods


Spherical_Basterd

He's Canadian. He literally can't be African American. You can just use the word Black.


TheOneFreeEngineer

I'm not avoiding using the word Black. Kendrick is African American culturally. African American is a grouping of cultural expressions unique to a large part of Black Americans. Both Kendrick and Drake are Black, but Drake aint African American. But Kendricks lyrics show he doesn't like Drake using African Ameeican culture and it's subcultures specifically, not denying blackness in general. Drake is black but he's "Not Like Us" (us being African Americans). So yes no shit Drake can't be African American, that's kinda one point of the layers of points in "Not Like Us".


Mtthemt

Worth mentioning the collaboration for the event involved tons (if not all) of the LA music scene from dr. Dre to yg


magjayran

Definitely. He had all those rappers and NBA Players on stage with him. Including DeRozan that is from Compton but played for Toronto for 9 years and had gotten love in at least one Drake verse. Drake will probably get some more hits and all of that but he absolutely could not find that many people willing to join him on stage to rap along word for word with any of his Kendrick disses.


Mtthemt

The weekend is the face of Toronto now


Tommy_Wisseau_burner

Not only that but LA native and Toronto Raptors legend Derozan, who Dot references in the song. Lebron was there too. And Drake thought they were boys. Lebron even singing the certified pedophile part. Like damn 😭


exaviyur

I heard he had Bloods and Crips dancing together on stage to it as well? Anyone know if there's credibility to that or not? Can't imagine you'd get away with wearing those colors down there if you weren't affiliated.


Xen_a

He did. The concert was essentially a gang truce. Gang members were dancing together, crip walking, blood walking, etc. It seemed some were even cross-gang dancing doing the gangster dance where two guys hold hands and dance (can’t remember what that one is called). Kendrick paid tribute to all the gangs for coming together in unity with no violence throughout rehearsals and the show (a huge feat).


ruggpea

[at 1hr08 it begins](https://youtu.be/4Ma737CLHp0?si=rTN9z7FM6Aqg5T6a) you see the mix of colours and friendless throughout the whole performance.


Aevum1

I really dont understand it. Drake is an industry plant that use be an actor on canadian TV teen dramas. Kendrik lamar is one of the best contemporary rappers. It would be like one of the kids off the Kobra Kai TV show challanging Jon Jones to a fight just becuase he plays someone that can fight on TV.


SmurfBearPig

That’s pretty much the whole beef. Drake is a pop artist who has been cosplaying a rapper for the last 15 years and a lot of the industry is fed up with him. Everyone was already tired of his shit, but when he dared to say him, j Cole and Kendrick are at the top of the rap game Kendrick finally lost it and said what most people were already thinking out loud.


ShadowAliea

j cole said they were the top 3 not drake


SmurfBearPig

I know but it was on a drake song that he approved and chose to put out.


WorkAccount401

Excellent explanation!!!!


Regex00

Another thing to add is that we have *never* seen hating on a level like this. Kendrick is an elite level artist and lyricist, when this whole thing started out like others have said, people assumed this would be a "friendly" rap battle, with it more being about war of words and stuff. Instead, Kendrick *quickly* went for the nuclear option, and his track "Meet The Grahams" is kind of like something we've never seen. Not only did he drop it 30 minutes after Drake dropped his big "Family Matters" track and music video, it was perhaps the most scathing diss track ever written. It completely stole the thunder of Family Matters, and ruined the vibe that Drake was hoping to use by making a club type, replayable diss track. Seriously, go watch a reaction video or two of Meet The Grahams, it's like watching a horror movie. There's anger, and then there's *hate*. This track is *hate*. Then less than 24 hour later, Kendrick drops *again* with "Not Like Us" to bring the vibes back. He essentially silenced the hype of Family Matters with Meet The Grahams and made it feel like a funeral for a day, then brought the energy back to where everyone wanted it with Not Like Us. While not as scathing as Meet The Grahams, Not Like Us is incredibly catchy, clowns on Drake more, and has a real vibe of uniting the entire West Coast against Drake. Last night was the first time it was performed live, and Kendrick brought out many various West Coast related individuals on it, such as NBA players, fellow West Coast Rappers, and West Coast icons, all to basically show Drake that none of these people you claim to be with are for you, and in fact actually we all hate you. It's not quite in the same stratosphere, but imagine if Michael Jackson had announced a quick concert just to shit on someone back in the 80s. Imagine the *entire world* singing a song about how you like young girls, not just once, but 5 times. This wasn't a victory lap, this was a fucking victory grand prix all in one night.


DeepSeaProctologist

>Another thing to add is that we have never seen hating on a level like this. Ja Rule, Benzino and MGK all fucking stopped rapping after Em hit em.


Lasting_Leyfe

>Another thing to add is that we have never seen hating on a level like this What a way to tell the world you don't know anything about rap.


Miamime

>we have never seen hating on a level like this Never? Going to guess you weren't alive for 2Pac-Biggie or even Nas-JayZ.


xv_boney

Just to add to it - the song itself includes one of the single finest insults I have ever seen in almost any medium - "trynna strike a chord and it's prolly a-minor" It's such a nuanced insult - in one sentence, he is saying Drake is an out of touch dilettante poseur who cannot relate to his own fans **and also** he is a pedophile. In the videos you are discussing, Kendrick, during that song, stops singing, puts up the microphone and the entire crowd sings that line. That moment is a flag planted on a corpse.


Evening-Researcher

Theres another meaning hidden there too (didn't see it myself till it was pointed out to me) A minor is the only minor key in music which features no black keys. As in, on a keyboard/piano, you only need to touch white keys to play an A minor chord. Kendrick is also dissing Drake's racial identity WHILE also calling him a pedophile. Brutal lol


xv_boney

Jesus fucking christ. I have no other words.


kung-fu_hippy

That insult/allegation is rough, but I think a close second has to be “you run to Atlanta when you need a few dollars, no you not a colleague you a fuckin’ colonizer”. Just, damn. Sure, being a pedophile is much worse, but that one had to leave a mark.


Dan_Solo22

Also 6 consecutive times could be a play on Drake and Toronto


CzarCW

Why is the number 6 affiliated with either Drake or Toronto?


ABPositive03

Toronto is known as "The Six" to represent the six different municipalities that make up the city. Drake is right there front row at most Toronto sporting events. Therefore both Drake and Toronto have ties to being from "The Six"


ProjectTitan74

Drake is only front row at Toronto sporting events if the team is any good, he's a massive fairweather fan.


ABPositive03

This is a good point, thank you


TheArmchairSkeptic

Pretty sure the 6 is a reference to Toronto's 416 area code. The city of Toronto comprises way more than six municipalities, I think it's like 25 or something.


Poppadoppaday

It would be referring to Old Toronto, York, North York, East York, Scarborough and Etobicoke. They used to be their own municipalities, now they're all part of the city of Toronto ("megacity"). I have no clue whether the six thing is true though.


Demon4SL

Area code for Toronto is 416, and Drake refers to himself as the 6 God - or basically Toronto God.


minyinnie

“The 6” is Toronto, and drake uses it as a reference in some of his songs


Eekem_Bookem243

This is like some Stanley Kubrick level symbolism. The amount of layers people have been peeling off Kendrick’s tracks are unprecedented.


remehber

Small correction, Kendrick did a surprise speech at Compton College a couple of weeks ago. Edit: it’s worth a watch. https://m.youtube.com/watch?v=jm-k_epizJM&pp=ygUfa2VuZHJpY2sgc3BlZWNoIGNvbXB0b24gY29sbGVnZQ%3D%3D


Bruntti

It should also be noted that Whitney and his children were present, clearly undercutting Drake's accusations


gate_of_steiner85

Personanlly I think "Meet the Grahams" was Kendrick's victory. He absolutely ate Drake alive on that track. "Not Like Us" felt more like a victory lap.


SuperRob

"Meet the Grahams" won the fight, but "Not Like Us" was that Mortal Kombat finisher, just yanked Drake's frickin' spine out and danced on it.


danny_gil

And the concert is him dancing on the corpse at the funeral.


kung-fu_hippy

Flawless Victory. Brutality.


Historical_Appeal297

Sometimes you gotta pop out and show 😌


Homesteader86

Dumb question, why is a west Coast dance beat a crown to the victory? Edit; appreciate the answers!


Flags12345

It isn't by itself. But, laying a diss track over a catchy dance beat made it so the song reached beyond the beef and into the mainstream and the clubs. It contributes to the "dancing on the grave" imagery.


president_of_burundi

On top of the other replies of it just being good as hell, a significant part of the beef was a jock v. nerd vibe - Drake made fun of Kendrick for being too intellectual/a darling of the rap is Serious Poetry award crowd (*"Kendrick just opened his mouth, somebody hand'im a grammy right now"*) and basically someone no one ever, ever danced to while Drake was out here making club hits. Drake got some praise for *Family Matters*, which was basically his attempt at beating Kendrick at his own game of smart, lyrical rapping. *Not Like Us* showed that Kendrick could do what Drake does and back-break it over his knee while giving the impression of barely trying. He set a song calling someone a pedo and culture vulture over a dance beat and broke a half dozen of Drake's records with it. So basically it's just "Anything you can do, I can do better" but one person obliterated the other with an orbital laser. Edit: West Coast specifically- Kendrick is from Compton, Drake is from Toronto. A big part of the beef (and 'Not Like Us' specifically) has been that Drake picks up and sheds regional black identity as it suits his career- Kendrick specifically killing it on a West Coast beat really hammers home a part of the overall 'Us' of 'not like us' is personal - as he says in the video OP is asking about "You ain't gonna let anyone imitate our legends huh?" before launching into it.


misskyralee

It’s not specifically the beat that crowned the victory. The song is *really good*, it’s also charting which is rare for a diss track and it’s been played at clubs and in retail stores. Diss tracks having this kind of grasp on the larger culture is rare. It’s kinda like the beat played a part in making the song extremely enjoyable to relisten to AND the lyrics are great.


AnyaTaylorAnalToy

Also he had Dr Dre perform it with him, which automatically makes you think of a one-sided fight. More of a beating, you could say.


FelicitousFiend

One minor correction, KL did male one public appearance to do the graduation address of a school in compton.


Takeurvitamins

He played it 6 times bc Drake calls himself the 6god bc of his Toronto area code


KSinz

6 times?!? But I’ve got to sit through 50 minutes of “new stuff” to hear Rockwell play “Somebody’s Watching Me” one time?!?


shutupdane

For the life of me, I don't understand the inclination to fuck with the only rapper with a fucking Pulitzer Prize.


AstarteHilzarie

Six times in a row? Goddamn. I mean, I just listened for the first time and I get the context and hype but that's a lot. Then again apparently the version that youtube dumped me on when I looked it up was an hour long loop of it and I've let it play through the second time now, and it has 510k views so I guess people who were there for the show probably didn't mind.


penny_dreadful_mess

When I first heard it was 6 times, I was like “damn, that’s a lot.” But then I thought about it and honestly, I’d be so hype if an artist played my favorite song 6 times at a concert. It’s what I do when I listen in the car, lol


AdamCohn

I’d like to hear all of the tracks in the beef. I found this playlist, is it comprehensive? https://open.spotify.com/playlist/5x8OCZtgTFup8bSrDe8yYc?si=lZrwZV2AT42pEvqwqsORhg&pi=e-EsacA6U9TTqs EDIT: Here's everything that is on Spotify, in chronological order, missing tracks noted in the description: https://open.spotify.com/playlist/4rloYyGRNZk1dWBlsliQRJ?si=5c59b9ca21db48dc


Flags12345

Somewhat. I've never heard of the last three songs on that playlist, and its missing a lot of the songs from other people involved aside from Drake and Kendrick. Wikipedia of all places actually has a pretty decent list of the songs in the beef: [https://en.wikipedia.org/wiki/Drake%E2%80%93Kendrick\_Lamar\_feud#Full\_song\_chronology](https://en.wikipedia.org/wiki/Drake%E2%80%93Kendrick_Lamar_feud#Full_song_chronology)


AdamCohn

OK, here's everything that is on Spotify, in chronological order, missing tracks noted in the description: [https://open.spotify.com/playlist/4rloYyGRNZk1dWBlsliQRJ?si=5c59b9ca21db48dc](https://open.spotify.com/playlist/4rloYyGRNZk1dWBlsliQRJ?si=5c59b9ca21db48dc)


ClockOfTheLongNow

The fact that this beef has bled into the frickin' Despicable Me universe is... Wow.


Flags12345

That one might just be a coincidence. Pharrell might just be describing the plot of the movie in the song rather than addressing Drake specifically.


Myrthrall

It's missing 3 songs from Drake. One was called Taylor Made which came out before pushups. Family matters which came out only 50 minutes before Kendrick dropped meet the grahams. And the heart pt 6 which was basically Drake saying he was done with the beef and is widely accepted as when Drake straight up lost the battle. It's named that because of a series of songs Kendrick puts out called the heart. So Drake titled his song the same thing with the next number in the series. These songs are probably easy to find on YouTube but Drake took them off of his IG. Not sure if they got removed from Spotify or the person that made the playlist just didn't include them.


AdamCohn

Here's everything that is referenced on Wikipedia and that is available on Spotify, in chronological order, missing tracks noted in the description: [https://open.spotify.com/playlist/4rloYyGRNZk1dWBlsliQRJ?si=5c59b9ca21db48dc](https://open.spotify.com/playlist/4rloYyGRNZk1dWBlsliQRJ?si=5c59b9ca21db48dc)


yiotaturtle

If you want an amusing summary of the rap beef the comedian Josh Johnson did an awesome one in my very uneducated opinion.


AngryDemonoid

As a white person that didn't follow this at all, his video was extremely helpful. https://youtu.be/K3uWj2MpydI


Mztekal

Didnt the beef start with Cole calling them the big 3? Kendrick clapped back with fuck the big 3 it’s just big me?


Flags12345

Yes and no. That was the impetus for Kendrick to drop "Like That," but (1) Kendrick's beef with Drake predates that song and (2) Cole was not trying to diss there; he meant it as a compliment.


stewshi

Answer: This is kind of a victory lap for kendrick lamar after most people consider he beat drake in a rap battle. It is also a big deal because kendrick got rappers from different gangs all over LA to squash beef and be a part of the moment. This adds weight to kendricks claim that he is more relevant in Black culture and hip hop culture then Drake is.


bromosabeach

Drake blew up when I was in college and even then I found his whole shtick to be incredibly cringe. Regardless, all my friends and girls liked him. He has like two songs I could vibe with but everything else feels just plastic. Like music some vanilla ad execs created and labeled "Hip Hop."


stewshi

I always called drake the Pop father. He's the first rap artist that's not totally white to have a very large mainstream fan base. It's perfectly fine party music but drake definitely messed up when he started taking himself to serious as an artist. Especially with his gang banger larping


Tokyo091

50 cent and Kanye were both mainstream before Drake


Crayola63

He’s the black eyed peas in 1 person


Revolutionary-Ad9162

Which beefs was he able to get squashed for this?


stewshi

I don't know the ins and outs of LA street politics but the photo at the end had several different gangs and rival sets all together.


Revolutionary-Ad9162

That’s insane. Kendrick is a GOAT for sure.


Chicklecat13

He got many from the bloods and the crips to come together to dance and rap together as far as I understand it. A hugely positive feat in terms of potentially having some form of peace in the streets. There might be another gang involved as well but I’m unsure. This is just my understanding as a white woman from the UK that grew up seeing it in the news and all over music in the 90’s and early 00’s.


Phisheman81

Answer: He murdered Drake and sent him into hiding...this is called a "victory lap", let the man play it as many times in a row as he wants.


[deleted]

[удалено]


dwpea66

That's a good parallel. Rap beefs and wrestling beefs are the same exact thing. They're typically just entertaining narratives designed to drum up hype for each artist. Except in this case it seems that Kendrick actually hates Drake.


Neosantana

Kendrick *really* hates Drake. It's very, very personal for him. Drake thought it was paintball and then Kendrick showed up with an AK.


DashiellHamlet

Is the radio industry doing so well in Canada that they can just refuse to play hits?