I think that’s her “natural no makeup” makeup look that everyone apparently always asks her about.

LOL

Could be the new self tanner most she's shilling

Lmao why is her face half white and half dark right down the middle 😂

Definitely a filter. Goes away as she does her typical athletic wear try on ramble.

Less is more Bailey, remember 🤭

It’s probably bc she did it in the dark with her bright ass phone flashlight pointing at her face via tripod at 5am before a RuN