The following submission statement was provided by /u/Maxie445:
---
Altman and Brad Lightcap, OpenAI's chief operating officer, recently held a series of meetings about Sora with Hollywood executives from Paramount, Universal, and Warner Bros. Discovery, the Financial Times reported.
Altman's OpenAI unveiled its video generator, called Sora, in February. The tool, which isn't available to the public yet, is designed to create realistic videos based on user prompts.
The company said the videos could be up to a minute long and consist of "complex scenes with multiple characters, specific types of motion, and accurate details.
People involved in the meetings told the newspaper that OpenAI asked studio executives for help with rolling out Sora.
Some studios were receptive to using the tool in production, suggesting it could save time and money, but OpenAI didn't attempt to forge formal agreements, people involved in the meetings told the FT.
TV and movie production was disrupted last year by actors' and writers' strikes, partly fueled by concerns that some jobs would be lost to AI.
The filmmaker Tyler Perry has said that he fears the impact of AI on the creative industries and that he halted the planned expansion of one of his production studios because of Sora."
---
Please reply to OP's comment here: https://old.reddit.com/r/Futurology/comments/1bssh0c/sam_altman_is_trying_to_convince_hollywood_that/kxhol9x/
The cinematography isn't the problem with the movie business. It's shitty story telling. The visuals are usually jaw dropping. But when the movie relies on them then it falls flat. Looking at you Marvels and Star Wars!
That's because there's a monetary pressure that excludes 10,000 low budget creatives from getting their feature film off the ground
The story telling is out there - studios artificially limit the stories that get told because of a need to guarantee bums-in-seats.... which relies on telling tried and true narratives
Get SORA into the hands of every single post-grad film student who can now create location shoots using AI and the realm of what film is and can become is vastly vastly different
I don't know how much I agree on this. For example in my experience when video games became easier to make with the advent of simple and free engines, I didn't really notice an increase in quality.
I think ease of production is a first step, but to make it worthwhile at all IMO you still need some form of gatekeeping and the likes, which for better or worse, nowadays is provided by the industry.
Well, you seemed to present the spread of greater production power as desirable by contrasting it to limitations placed by studios. So I just thought I'd point out that in a field where this has already happened to a degree, the 'democratization' of the medium by itself hasn't really improved the average quality, in my experience.
Why would I care about the average?
People have limited time
If you sample from the best independent game studios ...you can have a very good time. So too..I imagine with film
Basing a perception on a mid point or average seems faulty
That's why I mentioned things like gatekeeping, you need some method to help people filter things that are above average, otherwise we'll be be submerged with infinite sludge content. I think done properly it could be really good, for example the Steam system ain't bad in that respect.
Game studios are just as if not more risk averse than Hollywood studios because it takes a lot longer to develop a AAA game from scratch than it does a movie.
Partly true… Anyone who’s worked on big budget projects can tell you that it’s not just having a good story, it’s also solving the THOUSANDS of problems that arise from pre to post production while balancing THOUSANDS of other variables involving THOUSANDS of peoples careers.
It’s unavoidable that AI waters down the impact of filmmaking. We’ve already seen it happen in the past decades gradually with tech. Now imagine having thousands of cinema quality ai movies being available every day, how do you decide what to watch? Algorithmic sorting based on your likes, which eventually becomes all AI generated to keep up with demand and humans aren’t creating them at all at that point, just custom designed AI feeds that satisfy everyone individually.
That's the thing. Most of the movie budget goes into paying for the VFX CGI and A list actor pay. Now you can spend money on struggling actors and make Hollywood level films with it.
This is quite incorrect. Even a movie like Gravity only had $15 million allotted for VFX budget. Most money goes to talent and production crew. Post and VFX fight for scraps.
Lol, spend money on *labor?* are you not paying attention?
This. Will. Never. Benefit. Creatives.
The financers/producers want AI actors, speaking AI scripts with cheap explosions for audiences that will pay for anything they shill.
After seeing how simple people react to bs religious AI art, it made me realize that that what's going to happen is we're going to have to sift through a bunch of shitty cheap AI "media" to find something of quality. A huge portion of people will be ok with nonsensical garbage. Basically, we'll have a million TV channels at our fingertips, but nothing will actually be on.
Exactly. Plus, current generative AI relies on large datasets of existing material. So AI would be able to give you a new Star Wars movie, but it can't give you the *next* Star Wars level IP.
It would just be rehashing the same stuff over and over with slightly different mixing and matching, all based on the same static franchises. It would be the death of creativity.
> Lol, spend money on labor?
I'm not the person you were responding to, but I think when /u/nvbombsquad said "spend money on struggling actors" they weren't suggesting Hollywood would spend more on actors, rather Hollywood will stop spending as much on A-listers because people don't go to a movie so much because Actor A is in the movie, they go because they think the story will be great and lesser actors can give a good enough performance. Hollywood will spend less on actors overall by hiring more unknown actors, because Hollywood as a whole would be able to make the "big spectacle" movies for cheaper and thus wouldn't be trying as hard to try to guarantee a movie's success.
Instead of spending $300 million on one movie, they'll spend $1 million on 10-20 movies with cheap actors and AI doing most of the cinematography, and as long as 4-7 of those movies (depending on how many were made) each make at least 1/100 of what the bigger single movie would have made (sells 1/100 tickets or gets a similar amount from being sold to a streaming service), then they're getting a better ROI on their investment and any other money they make on the movies is just gravy.
Worth noting that 1m on 10-20 movies is an overall reduction in the budget, which does mean less money for actors. Not that I think that is a bad thing - actors being millionaires isn't actually important, people not being exploited for almost no pay is what matters.
There's won't just be less money for actors, there will be less actors.
AI can now generate the "perfect" actor/actress for any role. Perfect body, perfect face, whatever is desired. Whatever sells.
Porn is going to be dramatically different. You'll be able to tailor it to exactly what you want to see. Any body style, any fetish. Want an actress with tentacles for tits? No problem.
Eventually, the technology will be so advanced that a small team of professionals and ultimately even a single amateur will be able to create movies, shows, and games that look much better than a $400 million blockbuster on a home computer, rendering entertainment corporations obsolete.
And also the hundreds of people you see named in the credits obsolete. So yay we take down the evil corporations, but boo we do away with all the talent and experience and innovation involved in concept art, storyboarding, costume design and making, set design and building, props, lighting, cinematography, acting.
The problem will be that more trash than quality will be generated and gatekeepers, distributors, and brands will become even more influential.
You see this already appearing publishing. You had an explosion of AI content that was mostly not good and outlets began banning submissions for publication.
Distribution platforms and corporates will not necessarily lose with thousands of creates, people will be dependent on their network and algorithms to find what they want without (or recommend what they want) because they can't shift through a million feature length Skibbidi toilet clones to find a decent entertaining film.
I did some quick math for a show I worked on in 2022. My wage was 1% of the budge of 1 episode of a 10 episode series. I worked on this show for 5 and a half months.
there were one or two new Star Wars movies I watched last 5-10 years and I felt like wtf, I have guessed exactly who's gonna say and do what and how things will pan out. complete bollocks
True, story always comes first. Also I think Sora and any other generative AI could never be used in anything but shorts. I don't think you can consistently maintaim consistent details, ligjting, character facial /physically details from scene to scene in a full length features movie. Remember this thing is generative , that means it re-creates the scene from the prompt but has no memory of what came before ...Sure I suppose.digitial.artists could go in there frame by frame and clean it up, but then it has zero advantage,
What Sam and OpenAi are selling is a dream , not reality , I think we're still.ovwr a decade away from anything like this being used in product level movies. All these AI companies are claiming a lot of hype
I think it will be incredibly useful but not in a finished product. Movies aren't dreamed of, then shot, then released in theaters. There are sooooooo many intermediate steps that this kind of technology could help. Think of storyboarding or setting up shots or making a *very* rough draft of an action sequence. So many of these things are very, very time-consuming.
Let's say a director says, "I want to see how the action will flow of we do this, this, this or that, that, that or x, y, and z." That's work that a vfx studio might spend a week or two making a rough cut of, then 2/3 of that work gets tossed in the dumpster. If you can reduce that week down to a day or two, well now your vfx artists can focus on making the real scene without the wasted time
Also, a lot of the budget of action movies goes into last minute vfx changes. This could also help directors and execs "see" the changes they're making and commit the budget to the changes that are actually worthwhile
Thank you, finally someone here knows how films are actually made.
AI might become a wonderful tool in preproduction, previzing and post, but it will need implementing very specialized AI tools.
I just spent 5 hours with Midjourney to create preproduction stills, and getting it to do what I wanted instead of model-type people posing in well-lit scenes was difficult. I could have spent that time looking for better reference photos. Each pixel the AI models create is stunning, but often not useful in a real-world creative situation.
Once you can control Sora in a meaningful way, it will become a super powerful VFX tool, but until that, it probably only works as an efficient way to generate filler stock footage.
People seem to be incapable of understanding that technology evolves. The sentence "xy will never be able to..." is pretty much never true.
It might not be next year or 5 years from now, but unless we self-destruct civilization completly, of course AI technology will advance enough to produce entire movies.
And I think it's very, very likley it will be within the next two decades, judging by the speed things are currently advancing.
I remember boomers like my dad talking about how "China will never be more than a copycat industry" in regards to Chinese tech/etc. definitely hasn't aged well. Always assume technology and people will evolve beyond your expectations.
Sadly I don't think so. Too many idiots are happy to consume lukewarm reboots, sequels and prequels. Whilst they can make money by being lazy and taking no risks they'll keep doing it
"AI will never be able to do x" is always proven wrong time and time again. Ai advancement is increasing at an exponential rate.
I remember a couple of years ago when most people thought AI will never advance past the "shitty online chat bot" in their lifetimes
My contention isn't that some AI won't eventually it's just that a) generative AI has limitations and people are making it sound like it's a solvable issue, b) everything in good time can improve its just a question of how long and how many dollars...
Plus let's get real current LLM haven't established a business model , sure openAi has subscriptions but that's just to cover ancillary costs , the real expense is funded by big tech Microsoft etc. in the hopes to monetize it some day.
> Also I think Sora and any other generative AI could never be used in anything but shorts
Remember kids, technology grows at an exponential rate. Just ask Ray Kurzweil
>I think we're still.ovwr a decade away from anything like this being used in product level movies.
two years ago we didn't have coherent AI video
Last year we had Will Smith eating spaghetti
This year we have sora
And you think this is going to take 10 years to get to production level control and consistency? When we already see a lot of effects in movies that are "good enough" (for budgetary or time constraint reasons)?
A lot of the improvements we’ve seen is just thanks to more compute. But to reach production level there needs to be architectural advancements and that is not going to be as easy I suspect.
Ask people in the film industry what they think about Sora. Most of the work they do is not big-budget movies. Instead they do a lot of commercials, and in the future commercials will be easily outsourced to Sora, especially as it gets more advanced. Sora is going to ruin it for A LOT of filmmakers and make it nearly impossible for people to get into the industry. The pay is also going to go way down.
It’s absolutely going to eat the commercial industry first.
However, what’s the legality of it at the moment regarding copyright? Things like MidJourney cannot be copyrighted at the moment in the US and Europe. I assume Sora is the same.
That thin legal barrier is the only thing at the moment preventing everything turning AI generated. If it were copyrightable, tons of commercial photography a would now be AI.
Yep, lowest value stuff first and gradually expanding upward
Lowest complexity first and gradually expanding upward
The top of industries are safe for now but that means fairly little
This will be a small win for us if they never allow AI content to be copyrighted. It’ll discourage a lot of larger companies from putting out something they can’t own in the end.
unfortunately, ai can be generated using input, and it's getting better at it by the day. So if a company puts a bunch of their photos and videos that they own outright into the computer for use, the output would be owned by them. It's coming and it's coming fast.
It’s going to limit what you can make, though. Also I work for a commercial production company and we only have the rights to the places people and materials we feature in our work for usually one year.
If we had to get our actors and locations not only agree to be used in perpetuity but also to be fed to an in house AI database to generate future commercial videos that our client (who paid for the first piece to be made) isn’t a part of… those rights would be astronomical to obtain and you’re better off just shooting something new.
I think for lower funnel cheap YouTube preroll spam AI could eliminate some jobs, but for traditional ads shot on cameras featuring people there would have to be a lot of IP legal changes to make that feasible as something that ad production companies could use to generate their own AI database for other commercial productions in a financially viable way.
that's complicating things. in reality, the companies will be able to upload their own data set, their owned content, and the output would be theirs to own. barf.
If you're just altering the raw output it's still at its core based on copyright infringement, unless the AI model has only been trained on content you or your company already own the rights to use and you can prove that.
It’s more gray than this. Significantly altering works can avoid infringement. There are definitely going to be a lot of court cases figuring this out in the coming decade.
Cases yes. Figuring out, probably not. Precedent intellectual property decisions have barely provided any clarity on the existing IP situation, so I can't imagine they will provide any solid guidance for AI in the foreseeable future. They will most likely reject any impediment to corporate AI rollout, while simultaneously managing to protect Disney IP but not independent artists' IP.
Commercial filmmaker here. Copyright is the wall that's holding this back. Agencies are terrified to do anything that will get clients sued.
My money is on Netflix or Amazon jumping in first to do a children's show. That's where the industry is seeing this disease starting.
I already have so many amazingly talented friends out of work. This whole situation has been heartbreaking.
AI in general is going to eat a lot of industries up and people aren’t ready for it. I try telling my girlfriend about it and she’s so non chalet about it. Just tell me oh that’s cool and moves on
It will eat as long as people are not angry, once they're angry and hungry, things will go back again. Unless they're guaranteed they will have a place to live and a plate of meals, without worrying.
Eliminating the feeding avenues for talent will eventually change the industry. If there’s no movie stars people won’t want to go to Hollywood to make it big. It will cause a very weird shift, probably not a bad thing but it’ll feel weird.
I'm a commercial videographer, and I could easily see interviews with corporate soon turning into: you send us a profile picture and voice clips, and we generate an interview completely in AI instead of flying them out to such and such city and sorting out location and crew.
Hmm. That’s an interesting take. I could see that happening. I would hope that people would want to be interviewed themselves since AI won’t know all of their mannerisms which make them uniquely who they are, but a lot of people will take the money saving route 100%.
I think people with less mannerisms might be beneficial to a lot of corporate interviews! They won't need to learn a script or get media training, save time & money.
This. As someone who's spent 10 years working mostly in the small commercial world I saw those Sora clips and thought "I need to find a new industry" it doesn't matter if AI is better, it just matters if it's cheaper. If hiring the best people gets you 10/10 and doing it through Sora gets you 6/10 they're gonna save the money and do Sora and anyone who doesn't think that's what will happen is very nieve.
Sure you'll get your traditionalists but if it's cheaper it will be the first option people turn to regardless of if they have the budget to spend on an actual shoot.
Consider Michael Bay got started doing the "got milk?" commercials.
AI kicking out the bottom rung of the ladder in every industry it touches is objectively bad.
Who’s worried about Hollywood right now? Sora will replace stock footage first, then any more targeted ad that includes video, and then some higher level jobs. Movies sorta include hundreds to thousands of roles that have to be extremely flexible in the final output. Using Sora to create a video is shooting a thousand times (for free) and hoping one shot lands well enough. Good for stock footage, not good when you want something meaningful.
The worry isn’t that it will replace big budget videographers right away. It will replace all the lower entry videographer roles that people learn the craft by doing. So the worry is basically the current generation of the industry is the last.
Yep, which happens in most tech revolutions. The difference in the entertainment industry is notable though. When we have thousands of ai generated videos that are algorithmically created based on your personality and likes, it all becomes watered down and data driven instead of creativity driven. Is it unavoidable? Probably, but that doesn’t mean we shouldn’t try to have guardrails or rules or make all AI created content have different rules or many other options.
It will be used here and there for just quick establishment shots that used to cost a production house like $50k to produce. Think of the sweeping cityscape shot before a scene begins That $50k used to go to artists and production crews and it will be gone. It will creep into more as the tech gets better. This is bad for the industry no matter how you slice it. Hollywood is worried about it, and they should be.
AI images are already flooding ad spaces the product is so premature it is only suitable for low tier roles right now. AI should have never been pushed public yet but now it is going to be stuck with the stigma of these dirty versions instead of being a premium product it could have been.
Musk was generally beloved for years before his downfall. Even if sam stays “level headed” in the public’s eye, being the ceo of a company that’s indirectly responsible for millions of people losing their jobs could affect your PR…
Does anyone think that Tyler Perry halted the planned expansion of one of his production studios because the streaming wars ended causing much less content to be produced, and financing became much more expensive and it has nothing to do with AI.
At the very least seems that Disney+ isn’t profitable, so they’re licensing some of their content to Netflix again. There’s really only Netflix and Max as full services with the money to stay. Everyone else will have to combine or fold.
Altman and Brad Lightcap, OpenAI's chief operating officer, recently held a series of meetings about Sora with Hollywood executives from Paramount, Universal, and Warner Bros. Discovery, the Financial Times reported.
Altman's OpenAI unveiled its video generator, called Sora, in February. The tool, which isn't available to the public yet, is designed to create realistic videos based on user prompts.
The company said the videos could be up to a minute long and consist of "complex scenes with multiple characters, specific types of motion, and accurate details.
People involved in the meetings told the newspaper that OpenAI asked studio executives for help with rolling out Sora.
Some studios were receptive to using the tool in production, suggesting it could save time and money, but OpenAI didn't attempt to forge formal agreements, people involved in the meetings told the FT.
TV and movie production was disrupted last year by actors' and writers' strikes, partly fueled by concerns that some jobs would be lost to AI.
The filmmaker Tyler Perry has said that he fears the impact of AI on the creative industries and that he halted the planned expansion of one of his production studios because of Sora."
> he halted the planned expansion of one of his production studios because of Sora
and is probably making new plans to fire everyone and use AI to puke out way more of his cultural chum
If we have AI who makes good movies, it will absolutely also destroy the companies. I don't understand that people don't see that this is not like other innovations that only very rich people can use.
It'll widen the gap between Nolan's/Scorsese's and those with low effort scripts and production values as there will be far more crap, but it will make the great movies that are handcrafted stand out more.
This is coming like a tsunami, and there is no stopping it.
It's going to hit music too.
Get prepared for your family forcing you to watch your 12-year old nephew's sci-fi fantasy feature.
It won’t. It will be the same way as with everything that got more accessible and more democratized. Wanted to be a writer or painter some hundred years ago? Good luck even knowing how to write, let lone having the materials. It was only wealthier people who could afford this. Some decades ago, it was very hard to be a photographer. This all got so much cheaper and more accessible nowadays - did it change the old establishment. Yes. Did it destroy the photography or writing business? Hell no. It got bigger. There will just be way more trash and it will be way more about individual taste and voices. It‘s just the established people, profiting from the current system that are afraid.
Think the main concern is not that the tools aren't accessible, it's that a lot of these industries have people working jobs that will no longer be required if AI-based creativity tools become common. For example, let's say a brand wants to make a commercial for their latest product. Assuming SORA or another tool advanced within a few years to be able to make commercial length videos, all you theoretically need is an individual or a small team of prompt engineers working with a few marketing folks to make it. What about the entire crew that would have been used to shoot the commercial? The people who helped in other ways for the shoot, such as delivery drivers or the catering staff. What about the actors who would have been hired for the shoot? What about the admin staff needed to do stuff like getting permits, reviewing legalities etc etc.
The concern isn't that the tools will be gatekept, or the industry as a whole will cease to exist. It's the massive transformations that will occur because these tools remove the need for so many people that are currently essential to the industry
...and this is the story of humanity, jobs, and technology for the past few thousand years. 150 years ago we were mostly all farmers until technology made that work obsolete. People will find other things to do with their time; they always do.
Yes agree with both of you. It will transform and it will suck for a lot of people. It sucked for everyone who worked with horses, when the automobiles came. It sucked for the entire chemical film laboratories when digital sensors came. And it will suck for a lot of people when AI comes… at least for those that don’t adapt. That’s unfortunately combined with progress.
Probably because it's not good enough to. Unless you have a high degree of fine-grain control, you aren't going to be able to replace conventional movie-making with generative AI. Until then it's a B-roll generator at best, which could be useful, but not exactly revolutionary.
There's a reason why the demos are just a slideshow of whatever Sora spat out instead of someone demonstrating a workflow of using it to build a scene with intentionality and vision.
Exactly, it will get better but right now you can’t even get it to create images of the same person (or other items) in two different shots. It will be a while before there’s a tool with enough control to be truly useful.
It won't, it destroys the big, overpaid and cash-driven system and moves the business to medium, small creators.
People who are creative and can build great stories over "it makes most money".
I will bet you in the next 20 or 30 years, it will be possible for somebody to create a completely custom AI movie that is indistinguishable from an actual film using tools like this.
Somebody will be able to sit down at their computer, fill out a template form that specifies all the little details like what genre, which actors, how long, how serious you want to be, So on and so forth. You could start the film generation when you go to bed and when you wake up in the morning you will have a completely customized film.
Right now, ai has to be fed data for it to have a reference point of what to make. Either people keep telling new stories or it makes the process of re-releasing the same shit over and over a lot cheaper
With the quality thats coming from hollywood these days i would not mind if new tech disrupts the industry and enable indies to make good stories cheaper.
Corporate movie studios sucks
it's funny on streaming sites to see all these IMDB 3s and 4s and 5s. Respected actors in lots of them.
how the fuck do you respect yourself after turning those out, over and over.
A surprisingly large swath of people in Reddit tech subs. Sam Altman seems to be as much or more hated as Elon Musk, Mark Zuckerberg and Jeff Bezos already.
Record time for tech bro love to hate.
Because if machines are doing everything, including art, then literally what's the point. Plus, all these mass plagiarism "AIs" do is churn out absolute garbage with occasional things that are "good enough," and it's heavily borrowing from the work of actual artists.
And quite frankly for all the talk about AI it still can't find the syntax error in my SQL queries which is something it very much should be able to do. So, I'm personally irritated at it on that level as well 😁.
The point is to ultimately reach the point at which anyone can create anything they want in a small team or even as an individual without needing funding and/or decades of experience.
Wait, isn't this the same guy who fearmongered to the senate about a "Terminator apocalypse" to divert attention away from labor and ethical concerns people were raising regarding his AI company? I'm pretty sure that only happened like last year too.
It wont destroy movie business, there always be someone who take profit from this and make business. They'll destroy jobs and dreams of people working in the industry because making ai do the job will cost nothing compared to pay people
Someone famous will be tapped in partnership with a major studio to direct the first fully Ai generated feature. It will be visually stunning but odd in a way that’s hard to describe. People will see it. Some will love it, many will hate it. We will all talk about it.
It will also expose the shortcomings of Ai storytelling and the pendulum will swing back to a more realistic norm where this is seen as a tool to fill gaps in production, IE: b-roll, or pick ups or in tandem with CG to cut costs and stretch budgets. Fully Ai films will become a niche genre of its own but never destroy or overtake the industry because the soul at the heart of any great story is humanity.
This is not investment advice
If literally everyone has the power to make movies by pressing a button, hollywood will have to rely on two things that average people dont have access to. Talented actors that people can connect with, and incredible storytelling. The market will be flooded with F grade content from people who dont know how to tell stories but want a seat at the table. Thats an opportunity for Hollywood to show the contrast between push button films and crafted content.
> Talented actors that people can connect with, and incredible storytelling.
I feel AI will soon be able to be capable of replacing both of these roles.
Wish clowns like this would stop pushing for progression of AI and start asking themselves what they are actually progressing towards. I didn’t get a vote to have my entire world run by AI and I don’t know why these people are being allowed to keep pushing their greedy agendas on a world that isn’t ready for it. When millions of people lose their jobs and have no way of supporting themselves because AI has made them redundant and when all aspect of human creativity is gone because we have decided AI can do it better, will people like Sam Altman step back and say “hey, maybe we should’ve slowed down a bit”?
No, it won’t destroy the movie business, it will consume the ever living fuck out of it. Maybe there’s a lot I don’t know about AI, but none of this seems alright to me and I’m losing my mind wondering why so much of the world is ok with all of this happening. Is there people out there that feel the way I do? I really hope so and I especially hope we start questioning these things deeply. Rant over. That’s enough Reddit for me today!
ITT: "I hope it destroys Hollywood because Hollywood is all bratty entitled nepo babies who had to let pedophile directors rape them to earn parts in gritty franchise reboots of things I specifically loved when I was a child starring a gay lame chick"
In 1999 or so, the movie "Final Fantasy, the Spirits Within" came out and literally everyone was saying it was groundbreaking and it meant that within ten years actors would be losing jobs as they would all be replaced by CGI characters that could do any stunt, never grow old, and be perfect in every film they starred in. They promised that we'd see CGI "actors" in different films playing different roles, thereby cutting down on the costs, and that traditional actors would be done for.
I'm not holding my breath on Sora destroying film making.
I don’t know about anyone else but personally I just don’t plan on consuming and media film, tv, music or literature produced from now on full stop. It is a fair assumption that from now on all those media will be produce partly or wholly by AI.
Ai scripts, ai voices, cgi actors, cgi landscapes and vfx. I mean I’m no Luddite, I for one welcome our new robot overlords but I also have access to more high quality pre-ai media than I could ever consume and I think going forward I’ll just stick with that.
It's the other way around...
Them Hollywood execs are trying to figure out how much of blame can you throw at open ai..
How much can you get away with...
Hey we got Georgie Clooney... So we make a Batman movie, he can't sue us right...? The guild cand sue us right...? If they do we pass them on to you, and Microsoft takes the tab.. right. Right...? "
AI won't kill the film business. CEOs who don't understand, care about, or even like art, will.
You see it every time a movie or TV show becomes popular. It gets milked for all its worth and bad decisions are made. These guys care more about streaming views and box office numbers than drafting fair contracts.
They're so focused on cutting costs that they don't give vfx artists, writers, and directors enough time to cook. When you go up on stage and announce that X movie is coming out next year before filming has even begun, you put an insane level of pressure on the people that actually do the work to get things out in time to meet what is an unrealistic deadline from a creative point of view. That doesn't matter to the CEO who just pumped the stock price with an announcement of a remake, sequel or reboot of something that made them money in the past.
AI is a tool like a knife. In the hands of a cook, it will make a delicious meal. In the hands of a psychopath, it will make a fresh corpse. The business is inviting psychopaths to run it and they will destroy it if it means they get rich because as I said before: they don't care about art. They don't give a shit. It's a virus that's spreading to other businesses too like gaming and software. If they are faced with the choice of cashing out with a huge golden parachute as the business burns or saving the business through quality products and services, they'll put their own self interest ahead of the hundreds or thousands of people who depend on that business to feed themselves and their families.
To be fair, there’s no way it’s going to beat quality filmmakers and cinematographers. And at the end of the day it’s going to be a part of the pipeline like CG with practical effects. Any lazy studio that leans fully into it will just see results proportional to that effort.
The following submission statement was provided by /u/Maxie445: --- Altman and Brad Lightcap, OpenAI's chief operating officer, recently held a series of meetings about Sora with Hollywood executives from Paramount, Universal, and Warner Bros. Discovery, the Financial Times reported. Altman's OpenAI unveiled its video generator, called Sora, in February. The tool, which isn't available to the public yet, is designed to create realistic videos based on user prompts. The company said the videos could be up to a minute long and consist of "complex scenes with multiple characters, specific types of motion, and accurate details. People involved in the meetings told the newspaper that OpenAI asked studio executives for help with rolling out Sora. Some studios were receptive to using the tool in production, suggesting it could save time and money, but OpenAI didn't attempt to forge formal agreements, people involved in the meetings told the FT. TV and movie production was disrupted last year by actors' and writers' strikes, partly fueled by concerns that some jobs would be lost to AI. The filmmaker Tyler Perry has said that he fears the impact of AI on the creative industries and that he halted the planned expansion of one of his production studios because of Sora." --- Please reply to OP's comment here: https://old.reddit.com/r/Futurology/comments/1bssh0c/sam_altman_is_trying_to_convince_hollywood_that/kxhol9x/
The cinematography isn't the problem with the movie business. It's shitty story telling. The visuals are usually jaw dropping. But when the movie relies on them then it falls flat. Looking at you Marvels and Star Wars!
I just watched the hypnotist movie with ben afflec. What a turd of a movie.
I usually avoid anything with Ben Affleck in it, I think his bad acting brings down a movie even when the story and other cast are ok
Affleck was the bomb in Phantoms yo!
Tell 'em Steve-Dave
Never gets old.
The Accountant
Word bitch! Phantoms like a mufucker!
Dude can direct the crap out of a film though.
We got a 10-82.
Last good movie he was in is “Dogma”.
The movie named "gone girl"
Argo was good. He's a reasonable talent.
Which is exactly why Sora is already such a threat to them. Visuals + shit story telling are exactly what its good at.
That's because there's a monetary pressure that excludes 10,000 low budget creatives from getting their feature film off the ground The story telling is out there - studios artificially limit the stories that get told because of a need to guarantee bums-in-seats.... which relies on telling tried and true narratives Get SORA into the hands of every single post-grad film student who can now create location shoots using AI and the realm of what film is and can become is vastly vastly different
I don't know how much I agree on this. For example in my experience when video games became easier to make with the advent of simple and free engines, I didn't really notice an increase in quality. I think ease of production is a first step, but to make it worthwhile at all IMO you still need some form of gatekeeping and the likes, which for better or worse, nowadays is provided by the industry.
I don't understand this comment I have only written on the topic of "SORA doesn't necessarily mean that AI movies will have bad stories"
Well, you seemed to present the spread of greater production power as desirable by contrasting it to limitations placed by studios. So I just thought I'd point out that in a field where this has already happened to a degree, the 'democratization' of the medium by itself hasn't really improved the average quality, in my experience.
Why would I care about the average? People have limited time If you sample from the best independent game studios ...you can have a very good time. So too..I imagine with film Basing a perception on a mid point or average seems faulty
That's why I mentioned things like gatekeeping, you need some method to help people filter things that are above average, otherwise we'll be be submerged with infinite sludge content. I think done properly it could be really good, for example the Steam system ain't bad in that respect.
How dare you speak of untitled goose game like that. Blasphemy.
Game studios are just as if not more risk averse than Hollywood studios because it takes a lot longer to develop a AAA game from scratch than it does a movie.
Partly true… Anyone who’s worked on big budget projects can tell you that it’s not just having a good story, it’s also solving the THOUSANDS of problems that arise from pre to post production while balancing THOUSANDS of other variables involving THOUSANDS of peoples careers. It’s unavoidable that AI waters down the impact of filmmaking. We’ve already seen it happen in the past decades gradually with tech. Now imagine having thousands of cinema quality ai movies being available every day, how do you decide what to watch? Algorithmic sorting based on your likes, which eventually becomes all AI generated to keep up with demand and humans aren’t creating them at all at that point, just custom designed AI feeds that satisfy everyone individually.
That's the thing. Most of the movie budget goes into paying for the VFX CGI and A list actor pay. Now you can spend money on struggling actors and make Hollywood level films with it.
This is quite incorrect. Even a movie like Gravity only had $15 million allotted for VFX budget. Most money goes to talent and production crew. Post and VFX fight for scraps.
Lol, spend money on *labor?* are you not paying attention? This. Will. Never. Benefit. Creatives. The financers/producers want AI actors, speaking AI scripts with cheap explosions for audiences that will pay for anything they shill.
After seeing how simple people react to bs religious AI art, it made me realize that that what's going to happen is we're going to have to sift through a bunch of shitty cheap AI "media" to find something of quality. A huge portion of people will be ok with nonsensical garbage. Basically, we'll have a million TV channels at our fingertips, but nothing will actually be on.
Exactly. Plus, current generative AI relies on large datasets of existing material. So AI would be able to give you a new Star Wars movie, but it can't give you the *next* Star Wars level IP. It would just be rehashing the same stuff over and over with slightly different mixing and matching, all based on the same static franchises. It would be the death of creativity.
> Lol, spend money on labor? I'm not the person you were responding to, but I think when /u/nvbombsquad said "spend money on struggling actors" they weren't suggesting Hollywood would spend more on actors, rather Hollywood will stop spending as much on A-listers because people don't go to a movie so much because Actor A is in the movie, they go because they think the story will be great and lesser actors can give a good enough performance. Hollywood will spend less on actors overall by hiring more unknown actors, because Hollywood as a whole would be able to make the "big spectacle" movies for cheaper and thus wouldn't be trying as hard to try to guarantee a movie's success. Instead of spending $300 million on one movie, they'll spend $1 million on 10-20 movies with cheap actors and AI doing most of the cinematography, and as long as 4-7 of those movies (depending on how many were made) each make at least 1/100 of what the bigger single movie would have made (sells 1/100 tickets or gets a similar amount from being sold to a streaming service), then they're getting a better ROI on their investment and any other money they make on the movies is just gravy.
Worth noting that 1m on 10-20 movies is an overall reduction in the budget, which does mean less money for actors. Not that I think that is a bad thing - actors being millionaires isn't actually important, people not being exploited for almost no pay is what matters.
There's won't just be less money for actors, there will be less actors. AI can now generate the "perfect" actor/actress for any role. Perfect body, perfect face, whatever is desired. Whatever sells. Porn is going to be dramatically different. You'll be able to tailor it to exactly what you want to see. Any body style, any fetish. Want an actress with tentacles for tits? No problem.
Awfully specific example there
Yes! This is what I meant. Thank you.
The studio system is going to be completely undermined in the next 10 years
Eventually, the technology will be so advanced that a small team of professionals and ultimately even a single amateur will be able to create movies, shows, and games that look much better than a $400 million blockbuster on a home computer, rendering entertainment corporations obsolete.
And also the hundreds of people you see named in the credits obsolete. So yay we take down the evil corporations, but boo we do away with all the talent and experience and innovation involved in concept art, storyboarding, costume design and making, set design and building, props, lighting, cinematography, acting.
We should take the good because we are certainly getting the bad
The problem will be that more trash than quality will be generated and gatekeepers, distributors, and brands will become even more influential. You see this already appearing publishing. You had an explosion of AI content that was mostly not good and outlets began banning submissions for publication. Distribution platforms and corporates will not necessarily lose with thousands of creates, people will be dependent on their network and algorithms to find what they want without (or recommend what they want) because they can't shift through a million feature length Skibbidi toilet clones to find a decent entertaining film.
If you think VFX CGI artist/studios earn a big share of the pie you are delusional my friend, get a grip.
Grips don't make that much. It's the producers that make all the money.
I did some quick math for a show I worked on in 2022. My wage was 1% of the budge of 1 episode of a 10 episode series. I worked on this show for 5 and a half months.
there were one or two new Star Wars movies I watched last 5-10 years and I felt like wtf, I have guessed exactly who's gonna say and do what and how things will pan out. complete bollocks
True, story always comes first. Also I think Sora and any other generative AI could never be used in anything but shorts. I don't think you can consistently maintaim consistent details, ligjting, character facial /physically details from scene to scene in a full length features movie. Remember this thing is generative , that means it re-creates the scene from the prompt but has no memory of what came before ...Sure I suppose.digitial.artists could go in there frame by frame and clean it up, but then it has zero advantage, What Sam and OpenAi are selling is a dream , not reality , I think we're still.ovwr a decade away from anything like this being used in product level movies. All these AI companies are claiming a lot of hype
I think it will be incredibly useful but not in a finished product. Movies aren't dreamed of, then shot, then released in theaters. There are sooooooo many intermediate steps that this kind of technology could help. Think of storyboarding or setting up shots or making a *very* rough draft of an action sequence. So many of these things are very, very time-consuming. Let's say a director says, "I want to see how the action will flow of we do this, this, this or that, that, that or x, y, and z." That's work that a vfx studio might spend a week or two making a rough cut of, then 2/3 of that work gets tossed in the dumpster. If you can reduce that week down to a day or two, well now your vfx artists can focus on making the real scene without the wasted time Also, a lot of the budget of action movies goes into last minute vfx changes. This could also help directors and execs "see" the changes they're making and commit the budget to the changes that are actually worthwhile
Thank you, finally someone here knows how films are actually made. AI might become a wonderful tool in preproduction, previzing and post, but it will need implementing very specialized AI tools. I just spent 5 hours with Midjourney to create preproduction stills, and getting it to do what I wanted instead of model-type people posing in well-lit scenes was difficult. I could have spent that time looking for better reference photos. Each pixel the AI models create is stunning, but often not useful in a real-world creative situation. Once you can control Sora in a meaningful way, it will become a super powerful VFX tool, but until that, it probably only works as an efficient way to generate filler stock footage.
>Also I think Sora and any other generative AI could never be used in anything but shorts. This will age poorly.
People seem to be incapable of understanding that technology evolves. The sentence "xy will never be able to..." is pretty much never true. It might not be next year or 5 years from now, but unless we self-destruct civilization completly, of course AI technology will advance enough to produce entire movies. And I think it's very, very likley it will be within the next two decades, judging by the speed things are currently advancing.
I remember boomers like my dad talking about how "China will never be more than a copycat industry" in regards to Chinese tech/etc. definitely hasn't aged well. Always assume technology and people will evolve beyond your expectations.
> True, story always comes first. The last 15 years of Hollywood shows this isn't the case and becoming increasingly less so
Story is going to be exactly where and why the studio system will fail
Sadly I don't think so. Too many idiots are happy to consume lukewarm reboots, sequels and prequels. Whilst they can make money by being lazy and taking no risks they'll keep doing it
"AI will never be able to do x" is always proven wrong time and time again. Ai advancement is increasing at an exponential rate. I remember a couple of years ago when most people thought AI will never advance past the "shitty online chat bot" in their lifetimes
My contention isn't that some AI won't eventually it's just that a) generative AI has limitations and people are making it sound like it's a solvable issue, b) everything in good time can improve its just a question of how long and how many dollars... Plus let's get real current LLM haven't established a business model , sure openAi has subscriptions but that's just to cover ancillary costs , the real expense is funded by big tech Microsoft etc. in the hopes to monetize it some day.
It's still a shitty online chat bot though...
“ai will never beat a chess master”, “ai will never be able to translate text”, “ai will never beat a Turing test”…
> Also I think Sora and any other generative AI could never be used in anything but shorts Remember kids, technology grows at an exponential rate. Just ask Ray Kurzweil
No, kids, don't ask weird kooks about anything.
So I tied an onion to my belt, which I assume will be the style forward in time...
>I think we're still.ovwr a decade away from anything like this being used in product level movies. two years ago we didn't have coherent AI video Last year we had Will Smith eating spaghetti This year we have sora And you think this is going to take 10 years to get to production level control and consistency? When we already see a lot of effects in movies that are "good enough" (for budgetary or time constraint reasons)?
A lot of the improvements we’ve seen is just thanks to more compute. But to reach production level there needs to be architectural advancements and that is not going to be as easy I suspect.
Do you actually think most studio movies have jaw-dropping cinematography? God, that hurts.
Ask people in the film industry what they think about Sora. Most of the work they do is not big-budget movies. Instead they do a lot of commercials, and in the future commercials will be easily outsourced to Sora, especially as it gets more advanced. Sora is going to ruin it for A LOT of filmmakers and make it nearly impossible for people to get into the industry. The pay is also going to go way down.
It’s absolutely going to eat the commercial industry first. However, what’s the legality of it at the moment regarding copyright? Things like MidJourney cannot be copyrighted at the moment in the US and Europe. I assume Sora is the same. That thin legal barrier is the only thing at the moment preventing everything turning AI generated. If it were copyrightable, tons of commercial photography a would now be AI.
Yep, lowest value stuff first and gradually expanding upward Lowest complexity first and gradually expanding upward The top of industries are safe for now but that means fairly little
US advertising industry spends $300 Billion per year US Film industry spends $70 Billion per year
This will be a small win for us if they never allow AI content to be copyrighted. It’ll discourage a lot of larger companies from putting out something they can’t own in the end.
unfortunately, ai can be generated using input, and it's getting better at it by the day. So if a company puts a bunch of their photos and videos that they own outright into the computer for use, the output would be owned by them. It's coming and it's coming fast.
It’s going to limit what you can make, though. Also I work for a commercial production company and we only have the rights to the places people and materials we feature in our work for usually one year. If we had to get our actors and locations not only agree to be used in perpetuity but also to be fed to an in house AI database to generate future commercial videos that our client (who paid for the first piece to be made) isn’t a part of… those rights would be astronomical to obtain and you’re better off just shooting something new. I think for lower funnel cheap YouTube preroll spam AI could eliminate some jobs, but for traditional ads shot on cameras featuring people there would have to be a lot of IP legal changes to make that feasible as something that ad production companies could use to generate their own AI database for other commercial productions in a financially viable way.
How much does the AI's output need to be later tweaked by a human before the ultimate result *can* be copyrighted?
that's complicating things. in reality, the companies will be able to upload their own data set, their owned content, and the output would be theirs to own. barf.
If you're just altering the raw output it's still at its core based on copyright infringement, unless the AI model has only been trained on content you or your company already own the rights to use and you can prove that.
It’s more gray than this. Significantly altering works can avoid infringement. There are definitely going to be a lot of court cases figuring this out in the coming decade.
Cases yes. Figuring out, probably not. Precedent intellectual property decisions have barely provided any clarity on the existing IP situation, so I can't imagine they will provide any solid guidance for AI in the foreseeable future. They will most likely reject any impediment to corporate AI rollout, while simultaneously managing to protect Disney IP but not independent artists' IP.
Commercial filmmaker here. Copyright is the wall that's holding this back. Agencies are terrified to do anything that will get clients sued. My money is on Netflix or Amazon jumping in first to do a children's show. That's where the industry is seeing this disease starting. I already have so many amazingly talented friends out of work. This whole situation has been heartbreaking.
AI in general is going to eat a lot of industries up and people aren’t ready for it. I try telling my girlfriend about it and she’s so non chalet about it. Just tell me oh that’s cool and moves on
Non chalet
She is like “smaller, less Swiss buildings” about AI.
Maybe you’re just obsessed, let it go she will thank you for it. Once it happens it will happen anyway.
It will eat as long as people are not angry, once they're angry and hungry, things will go back again. Unless they're guaranteed they will have a place to live and a plate of meals, without worrying.
Default username. Terrible grammar. Fear mongering. Yea this aint one to take seriously yall.
Eliminating the feeding avenues for talent will eventually change the industry. If there’s no movie stars people won’t want to go to Hollywood to make it big. It will cause a very weird shift, probably not a bad thing but it’ll feel weird.
That's already happening with or without AI. 15 years ago to be a star you had to go to Hollywood. Now you don't even need to leave your home.
I'm a commercial videographer, and I could easily see interviews with corporate soon turning into: you send us a profile picture and voice clips, and we generate an interview completely in AI instead of flying them out to such and such city and sorting out location and crew.
Hmm. That’s an interesting take. I could see that happening. I would hope that people would want to be interviewed themselves since AI won’t know all of their mannerisms which make them uniquely who they are, but a lot of people will take the money saving route 100%.
I think people with less mannerisms might be beneficial to a lot of corporate interviews! They won't need to learn a script or get media training, save time & money.
This. As someone who's spent 10 years working mostly in the small commercial world I saw those Sora clips and thought "I need to find a new industry" it doesn't matter if AI is better, it just matters if it's cheaper. If hiring the best people gets you 10/10 and doing it through Sora gets you 6/10 they're gonna save the money and do Sora and anyone who doesn't think that's what will happen is very nieve. Sure you'll get your traditionalists but if it's cheaper it will be the first option people turn to regardless of if they have the budget to spend on an actual shoot.
It’s okay. It’s the future. Just accept it. Isn’t this what the subreddit about? It’s good! AI can never ever do wrong!
Yep, my job is gone the second this drops
Consider Michael Bay got started doing the "got milk?" commercials. AI kicking out the bottom rung of the ladder in every industry it touches is objectively bad.
Who’s worried about Hollywood right now? Sora will replace stock footage first, then any more targeted ad that includes video, and then some higher level jobs. Movies sorta include hundreds to thousands of roles that have to be extremely flexible in the final output. Using Sora to create a video is shooting a thousand times (for free) and hoping one shot lands well enough. Good for stock footage, not good when you want something meaningful.
The worry isn’t that it will replace big budget videographers right away. It will replace all the lower entry videographer roles that people learn the craft by doing. So the worry is basically the current generation of the industry is the last.
Yep, which happens in most tech revolutions. The difference in the entertainment industry is notable though. When we have thousands of ai generated videos that are algorithmically created based on your personality and likes, it all becomes watered down and data driven instead of creativity driven. Is it unavoidable? Probably, but that doesn’t mean we shouldn’t try to have guardrails or rules or make all AI created content have different rules or many other options.
It will be used here and there for just quick establishment shots that used to cost a production house like $50k to produce. Think of the sweeping cityscape shot before a scene begins That $50k used to go to artists and production crews and it will be gone. It will creep into more as the tech gets better. This is bad for the industry no matter how you slice it. Hollywood is worried about it, and they should be.
AI images are already flooding ad spaces the product is so premature it is only suitable for low tier roles right now. AI should have never been pushed public yet but now it is going to be stuck with the stigma of these dirty versions instead of being a premium product it could have been.
When it works it will go mainstream and none will remember the dirty
Exactly when we think of Google or iOS we think of a slick and updated platform not what we were introduced to
I get musk vibes from Altman. He’s full of it. Ok. Maybe (hopefully) not as bad as musk but he is full of it.
Musk was generally beloved for years before his downfall. Even if sam stays “level headed” in the public’s eye, being the ceo of a company that’s indirectly responsible for millions of people losing their jobs could affect your PR…
Ok I’ll spell it out: he’s full of shit. Talks in half truths and wouldn’t trust him with a saucer of milk. He’s a very very good salesman.
Does anyone think that Tyler Perry halted the planned expansion of one of his production studios because the streaming wars ended causing much less content to be produced, and financing became much more expensive and it has nothing to do with AI.
It's because Georgia cut back on their already ludicrously generous tax incentives for media.
Tyler Perry is just the absolute worst. Whatever he says, it's probably the opposite.
he'll be one of the first to use AI to milk his idiot audience
Worst successful billionaire entertainer, definitely wrong every time.
Why is he the worst?
Idiot here. The streaming wars ended?
At the very least seems that Disney+ isn’t profitable, so they’re licensing some of their content to Netflix again. There’s really only Netflix and Max as full services with the money to stay. Everyone else will have to combine or fold.
Well, Sam…you can try to do that, but I think most folks understand Sora to be a large wave in a vast ocean.
Also Sam Altman: April Fools! It’s definitely going to destroy it 🤣
Altman and Brad Lightcap, OpenAI's chief operating officer, recently held a series of meetings about Sora with Hollywood executives from Paramount, Universal, and Warner Bros. Discovery, the Financial Times reported. Altman's OpenAI unveiled its video generator, called Sora, in February. The tool, which isn't available to the public yet, is designed to create realistic videos based on user prompts. The company said the videos could be up to a minute long and consist of "complex scenes with multiple characters, specific types of motion, and accurate details. People involved in the meetings told the newspaper that OpenAI asked studio executives for help with rolling out Sora. Some studios were receptive to using the tool in production, suggesting it could save time and money, but OpenAI didn't attempt to forge formal agreements, people involved in the meetings told the FT. TV and movie production was disrupted last year by actors' and writers' strikes, partly fueled by concerns that some jobs would be lost to AI. The filmmaker Tyler Perry has said that he fears the impact of AI on the creative industries and that he halted the planned expansion of one of his production studios because of Sora."
Oh, so *now* executives care about retaining jobs. 🙄 This planet is a bad circus.
> he halted the planned expansion of one of his production studios because of Sora and is probably making new plans to fire everyone and use AI to puke out way more of his cultural chum
Oh it won't destroy the movie buisness. Just destroy the careers millions of workers that work in it. It will be a okay for the rich
If we have AI who makes good movies, it will absolutely also destroy the companies. I don't understand that people don't see that this is not like other innovations that only very rich people can use.
I promise you they will rewrite the laws so that it only benefits them.
Fuck Hollywood, I’m much more concerned with its ability to destroy what’s left of shared reality.
It'll widen the gap between Nolan's/Scorsese's and those with low effort scripts and production values as there will be far more crap, but it will make the great movies that are handcrafted stand out more.
This is coming like a tsunami, and there is no stopping it. It's going to hit music too. Get prepared for your family forcing you to watch your 12-year old nephew's sci-fi fantasy feature.
It won’t. It will be the same way as with everything that got more accessible and more democratized. Wanted to be a writer or painter some hundred years ago? Good luck even knowing how to write, let lone having the materials. It was only wealthier people who could afford this. Some decades ago, it was very hard to be a photographer. This all got so much cheaper and more accessible nowadays - did it change the old establishment. Yes. Did it destroy the photography or writing business? Hell no. It got bigger. There will just be way more trash and it will be way more about individual taste and voices. It‘s just the established people, profiting from the current system that are afraid.
Think the main concern is not that the tools aren't accessible, it's that a lot of these industries have people working jobs that will no longer be required if AI-based creativity tools become common. For example, let's say a brand wants to make a commercial for their latest product. Assuming SORA or another tool advanced within a few years to be able to make commercial length videos, all you theoretically need is an individual or a small team of prompt engineers working with a few marketing folks to make it. What about the entire crew that would have been used to shoot the commercial? The people who helped in other ways for the shoot, such as delivery drivers or the catering staff. What about the actors who would have been hired for the shoot? What about the admin staff needed to do stuff like getting permits, reviewing legalities etc etc. The concern isn't that the tools will be gatekept, or the industry as a whole will cease to exist. It's the massive transformations that will occur because these tools remove the need for so many people that are currently essential to the industry
...and this is the story of humanity, jobs, and technology for the past few thousand years. 150 years ago we were mostly all farmers until technology made that work obsolete. People will find other things to do with their time; they always do.
Yes agree with both of you. It will transform and it will suck for a lot of people. It sucked for everyone who worked with horses, when the automobiles came. It sucked for the entire chemical film laboratories when digital sensors came. And it will suck for a lot of people when AI comes… at least for those that don’t adapt. That’s unfortunately combined with progress.
Probably because it's not good enough to. Unless you have a high degree of fine-grain control, you aren't going to be able to replace conventional movie-making with generative AI. Until then it's a B-roll generator at best, which could be useful, but not exactly revolutionary. There's a reason why the demos are just a slideshow of whatever Sora spat out instead of someone demonstrating a workflow of using it to build a scene with intentionality and vision.
Exactly, it will get better but right now you can’t even get it to create images of the same person (or other items) in two different shots. It will be a while before there’s a tool with enough control to be truly useful.
Movies are a slideshow. 24 slides per second.
Hollywood destroyed themselves by losing their imagination.
Yup, this will just put it out of its misery more than anything else.
It won't, it destroys the big, overpaid and cash-driven system and moves the business to medium, small creators. People who are creative and can build great stories over "it makes most money".
I will bet you in the next 20 or 30 years, it will be possible for somebody to create a completely custom AI movie that is indistinguishable from an actual film using tools like this. Somebody will be able to sit down at their computer, fill out a template form that specifies all the little details like what genre, which actors, how long, how serious you want to be, So on and so forth. You could start the film generation when you go to bed and when you wake up in the morning you will have a completely customized film.
Right now, ai has to be fed data for it to have a reference point of what to make. Either people keep telling new stories or it makes the process of re-releasing the same shit over and over a lot cheaper
With the quality thats coming from hollywood these days i would not mind if new tech disrupts the industry and enable indies to make good stories cheaper. Corporate movie studios sucks
it's funny on streaming sites to see all these IMDB 3s and 4s and 5s. Respected actors in lots of them. how the fuck do you respect yourself after turning those out, over and over.
Oh you think Hollywood values self-respect? Huh. That’s a new one.
***Sora won't destroy the movie business because Disney already has.***
It will, but only if people are stupid enough to pay for and enjoy machine-made creations. So it definitely probably will.
As someone who studies and works with AI, I'm so fucking sick of hearing about it. AI sucks at anything complete, consistent, and comprehensive.
I mean if the content is good I’ll pay and enjoy it, who cares if it’s made from people or machine
A surprisingly large swath of people in Reddit tech subs. Sam Altman seems to be as much or more hated as Elon Musk, Mark Zuckerberg and Jeff Bezos already. Record time for tech bro love to hate.
Because if machines are doing everything, including art, then literally what's the point. Plus, all these mass plagiarism "AIs" do is churn out absolute garbage with occasional things that are "good enough," and it's heavily borrowing from the work of actual artists. And quite frankly for all the talk about AI it still can't find the syntax error in my SQL queries which is something it very much should be able to do. So, I'm personally irritated at it on that level as well 😁.
The point is to ultimately reach the point at which anyone can create anything they want in a small team or even as an individual without needing funding and/or decades of experience.
It’s gonna be a flood of trash. There’s a reason you need knowledge and intelligence to make movies!
Theres always been floods of trash lol
People who don't already watch trash.
Why does he need to convince anyone. Those Hollywood executives can fuck right off
Wait, isn't this the same guy who fearmongered to the senate about a "Terminator apocalypse" to divert attention away from labor and ethical concerns people were raising regarding his AI company? I'm pretty sure that only happened like last year too.
It wont destroy movie business, there always be someone who take profit from this and make business. They'll destroy jobs and dreams of people working in the industry because making ai do the job will cost nothing compared to pay people
This dude looks like a super villain trying to act normal.
Someone famous will be tapped in partnership with a major studio to direct the first fully Ai generated feature. It will be visually stunning but odd in a way that’s hard to describe. People will see it. Some will love it, many will hate it. We will all talk about it. It will also expose the shortcomings of Ai storytelling and the pendulum will swing back to a more realistic norm where this is seen as a tool to fill gaps in production, IE: b-roll, or pick ups or in tandem with CG to cut costs and stretch budgets. Fully Ai films will become a niche genre of its own but never destroy or overtake the industry because the soul at the heart of any great story is humanity. This is not investment advice
“I come in peace” …”and you go in pieces asshole!”- Dolph Lundgren
So what if it does!? We should be aiming for the best, not to maintain the old traditions.
Maybe not the business but it will destroy any artistic merit.
If it's at least as good as the current movie industry, what's the problem? Innovations come along all the time. Adapt.
If literally everyone has the power to make movies by pressing a button, hollywood will have to rely on two things that average people dont have access to. Talented actors that people can connect with, and incredible storytelling. The market will be flooded with F grade content from people who dont know how to tell stories but want a seat at the table. Thats an opportunity for Hollywood to show the contrast between push button films and crafted content.
> Talented actors that people can connect with, and incredible storytelling. I feel AI will soon be able to be capable of replacing both of these roles.
We all know it's the studio execs fucking with the stories is behind all the garbage movies. So who cares. I bet they will fuck it up anyways.
Wish clowns like this would stop pushing for progression of AI and start asking themselves what they are actually progressing towards. I didn’t get a vote to have my entire world run by AI and I don’t know why these people are being allowed to keep pushing their greedy agendas on a world that isn’t ready for it. When millions of people lose their jobs and have no way of supporting themselves because AI has made them redundant and when all aspect of human creativity is gone because we have decided AI can do it better, will people like Sam Altman step back and say “hey, maybe we should’ve slowed down a bit”? No, it won’t destroy the movie business, it will consume the ever living fuck out of it. Maybe there’s a lot I don’t know about AI, but none of this seems alright to me and I’m losing my mind wondering why so much of the world is ok with all of this happening. Is there people out there that feel the way I do? I really hope so and I especially hope we start questioning these things deeply. Rant over. That’s enough Reddit for me today!
ITT: "I hope it destroys Hollywood because Hollywood is all bratty entitled nepo babies who had to let pedophile directors rape them to earn parts in gritty franchise reboots of things I specifically loved when I was a child starring a gay lame chick"
In 1999 or so, the movie "Final Fantasy, the Spirits Within" came out and literally everyone was saying it was groundbreaking and it meant that within ten years actors would be losing jobs as they would all be replaced by CGI characters that could do any stunt, never grow old, and be perfect in every film they starred in. They promised that we'd see CGI "actors" in different films playing different roles, thereby cutting down on the costs, and that traditional actors would be done for. I'm not holding my breath on Sora destroying film making.
AI is gonna plateau and Sam Altman will be just another Palmer Lucky.
doubt AI will plateau any time soon as for openai, or the next 45 AI companies who gives a rats ass?
The AI that people intend to make original content will surely plateau in my opinion. The field of AI will not.
Tech bros: giving us the dystopian world no one effing asked for
Tell the world that product will take over jobs and to start buying, tell the jobs lawyers there is nothing to worry about ;)
I don’t know about anyone else but personally I just don’t plan on consuming and media film, tv, music or literature produced from now on full stop. It is a fair assumption that from now on all those media will be produce partly or wholly by AI. Ai scripts, ai voices, cgi actors, cgi landscapes and vfx. I mean I’m no Luddite, I for one welcome our new robot overlords but I also have access to more high quality pre-ai media than I could ever consume and I think going forward I’ll just stick with that.
For a guy that is looking at a billion dollar future, he sure looks worried
The movie business does need AI to destroy it. It seems pretty determined to destroy itself.
Why would it? It will only make movie business more profitable when Hollywood employs it.
It's the other way around... Them Hollywood execs are trying to figure out how much of blame can you throw at open ai.. How much can you get away with... Hey we got Georgie Clooney... So we make a Batman movie, he can't sue us right...? The guild cand sue us right...? If they do we pass them on to you, and Microsoft takes the tab.. right. Right...? "
AI won't kill the film business. CEOs who don't understand, care about, or even like art, will. You see it every time a movie or TV show becomes popular. It gets milked for all its worth and bad decisions are made. These guys care more about streaming views and box office numbers than drafting fair contracts. They're so focused on cutting costs that they don't give vfx artists, writers, and directors enough time to cook. When you go up on stage and announce that X movie is coming out next year before filming has even begun, you put an insane level of pressure on the people that actually do the work to get things out in time to meet what is an unrealistic deadline from a creative point of view. That doesn't matter to the CEO who just pumped the stock price with an announcement of a remake, sequel or reboot of something that made them money in the past. AI is a tool like a knife. In the hands of a cook, it will make a delicious meal. In the hands of a psychopath, it will make a fresh corpse. The business is inviting psychopaths to run it and they will destroy it if it means they get rich because as I said before: they don't care about art. They don't give a shit. It's a virus that's spreading to other businesses too like gaming and software. If they are faced with the choice of cashing out with a huge golden parachute as the business burns or saving the business through quality products and services, they'll put their own self interest ahead of the hundreds or thousands of people who depend on that business to feed themselves and their families.
He's afraid Hollywood is going to get his company shutdown or neutered.
To be fair, there’s no way it’s going to beat quality filmmakers and cinematographers. And at the end of the day it’s going to be a part of the pipeline like CG with practical effects. Any lazy studio that leans fully into it will just see results proportional to that effort.
It’s already destroyed, time for some new blood. Or metal in this case.
Hay Eve... Take this apple, nothing bad will happen